Together, they pull back the curtain on Wunderkind’s latest innovations—sharing insider insights into how brands can move beyond segmentation, embrace intelligent automation, and deliver hyper-personalized customer experiences at scale.

Listeners will learn how AI is no longer a buzzword—it’s a practical, data-fueled engine that decides when, what, and how to message each consumer across channels in real time. From AI abandonment to Meta audience optimization, this episode reveals the roadmap shaping 2026 and beyond.

What You’ll Learn

• Why segmentation is becoming obsolete — and how real-time AI decisioning now builds individualized journeys that humans simply can’t scale.
• How AI abandonment boosts conversions — see how early adopters are seeing up to 30% higher conversions and 40% more engagement by letting AI decide timing and channel mix.
• How to optimize Meta audiences intelligently — discover how to spend smarter by dynamically adjusting ad frequency and reach based on multi-channel engagement.
• A sneak peek at Infinite Experiences — explore how Wunderkind’s upcoming innovation will let every customer see a unique journey built from thousands of dynamic puzzle pieces in real time.

In this conversation, Wunderkind leaders Richard Jones and Tim Glomb, and industry expert Chris Marriott of Email Connect, unpack what it means to market autonomously—powered by identity, driven by AI, and built for flexibility. You’ll also get an inside look at Build with Wunderkind, a groundbreaking new way to integrate high-performance identity and behavioral data directly into your existing stack.

What You’ll Learn

• Why identity is the new foundation for scale, personalization, and AI performance
• How AI decisioning is replacing rigid journeys with adaptive, real-time marketing
• What composable martech looks like in practice—and how it changes the game
• How leading brands are boosting reach and revenue by embedding identity everywhere

Based on a survey of 100 retail marketing leaders and explored in this webinar with Wunderkind’s Tim Glomb and Richard Jones, this conversation reveals what channels are truly delivering ROI—and why brands are doubling down on email, text, and smarter personalization to stay ahead.

Tune in to hear how leading marketers are pivoting their strategies to make real connections, real fast.

What you’ll learn:

• Why 99% of marketers plan to spend more on paid social—despite better results elsewhere
• How email and text are quietly outperforming every other channel on key business goals
• What’s holding brands back from using AI to drive smarter, faster decision-making
• Which personalization tactics work (and which are just name-in-subject-line fluff)
• The data gaps that are stalling revenue—and how identity can fill them

“Personalization at scale is no longer optional. It’s the difference between being seen—and being ignored.” — Tim Glomb, VP of Digital, Content & AI, Wunderkind

Whether you're wrestling with subscriber re-engagement or underwhelming personalization, this conversation gives you the blueprint—and bold proof—on how to do it better.

• See how Currys revived dormant subscribers with AI-powered content decisions
• Discover the “Da Vinci” effect—Movable Ink’s tool that tailors content in real time
• Learn why explicit AND behavioral data matter (and how to harness both)
• Get the tactics to turn your data into high-converting experiences at scale

“80% of UK consumers said they’d share personal info in exchange for truly personalized experiences.”

Key Insights

• Understand the current and future implications of AI on the marketing function.
• Learn how AI-driven personalization is transforming customer interactions.
• Discover the operational efficiencies and performance improvements from AI adoption.
• Examine the ethical challenges and data privacy considerations in AI marketing.
• Gain insights on how to leverage AI for competitive advantage in the market.
• View sources

Panelists:

Tom Goodwin

• Company: AWHIN
• LinkedIn: Tom Goodwin on LinkedIn

James Dunford Wood

• Job Title: Co-founder
• Company: Ometria
• LinkedIn: James Dunford Wood on LinkedIn

Richard Jones

• Job Title: CRO
• Company: Wunderkind
• LinkedIn: Rich Jones on LinkedIn

Matt Lyon

• Job Title: RVP EMEA
• Company: Movable Ink
• LinkedIn: Matt Lyon on LinkedIn

Tom Goodwin takes a provocative look at how technology is reshaping the retail landscape. He discusses significant themes that impact both the overall market and specific retail dynamics.

Key insights:

• The blurring lines between discovery and logistics in retail.
• How easy beats good in consumer decisions.
• The phenomenon of digital disappointment.
• The importance of brands in simplifying choices.
• The evolving relationship between intimate data and consumer privacy.

"The introduction of the internet has done this weird thing, which is to unbundle discovery from logistics." - Tom Goodwin, Speaker, Author, Consultant.

Watch the full session to learn:

• Why loyalty must shift from discount-driven to emotionally driven experiences
• How to effectively collect and act on zero- and first-party data
• What a modern loyalty tech stack looks like—and how most brands are underutilizing theirs
• The role of personalization, relevance, and behavioral science in repeat engagement
• How to tap into Gen Z values like sustainability and community for long-term loyalty
• Real-world examples—from private banking to retail—of how brand relationships drive revenue

Key insights you will learn:

• The future of retail and the shift towards discovery companies
• How AI is transforming consumer behaviors and business economics
• The emergence of AI-first companies and their competitive edge
• Why traditional retailers still hold significant market advantages
• The balance between technological dependency and human instincts

"AI is making what was once hard unbelievably easy, reshaping how businesses operate and innovate." - Tom Goodwin, Founder, All We Have Is Now

Key Learnings:

• The impact of technology investment on business acceleration.
• Strategies for balancing cost and return on investment.
• Approaches to enhancing customer relationships without recurring expenses.
• The importance of flexible IT infrastructure in evolving organizations.
• How to identify and capture missed revenue opportunities.

"Investing in technology the right way accelerates performance but requires teams to change the way they work." — Patrick Lewis, Former CFO, John Lewis Partnership

Key Insights:

• The evolution of marketing from clicks and traffic to humanization
• The role of AI in identifying and inspiring real customers
• Strategies to grow customer base and enhance loyalty
• The importance of restructuring organizations for effective AI deployment
• Practical applications of AI in marketing to drive brand growth

"AI shifts focus from optimization to humanization, unlocking new opportunities for brand growth." - Jason Beckley

Key insights you'll learn:

• Strategies to reduce MarTech sprawl and enhance tool utilization.
• Benefits of a unified performance tracking dashboard.
• Ways to leverage AI for predictive insights and automated recommendations.
• How to integrate Wunderkind’s flexible API into your existing ecosystem for seamless data flow.
• The importance of identity resolution in amplifying the value of AI.

Whether you're deep in the weeds with campaign performance or leading a lean team responsible for end-to-end execution, this webinar will help you better understand your impact—and elevate it.

Here’s what you’ll walk away with:

59% of marketers check performance daily—but is it helping? Learn how to balance real-time monitoring with strategic insight to drive smarter campaign decisions.

37% of marketers struggle to track the impact of identity partners. See how brands like Kendra Scott overcome this challenge to drive lift through better customer recognition.

53% of marketers want AI to optimize spend, while 40% want help with cross-channel segmentation. Discover how AI is already transforming daily workflows for leading practitioners.

Up to 10x more contacts matched than your ESP alone. Understand how Wunderkind helps marketers drive more triggered revenue by identifying more site traffic—even when users are anonymous.

With UK shoppers navigating economic instability, changing technology, and evolving expectations for convenience and personalisation, understanding their mindset is more crucial than ever. Whether you're looking to deepen loyalty, optimise owned channels, or convert anonymous site visitors, this webinar will give you the tools to build a smarter, more resilient strategy.

Key Takeaways from the Webinar:

Mobile Commerce Is Ubiquitous—But Desktop Still Counts

Loyalty Hinges on Pricing, Perks, and Personal Touch

Email Still Reigns, But Text and Push Are Rising

First-Party Data and Identity Resolution Are Essential in a Cookie-Free Era

This is your roadmap to winning in 2025. Whether you’re optimising for mobile-first experiences, scaling retention efforts, or planning your next loyalty campaign—this session will ground your strategy in real UK consumer behaviours.

Consumer behaviors are shifting in response to economic uncertainty, evolving technology, and changing digital shopping habits. Understanding these shifts is critical for brands looking to drive engagement, maximize revenue, and future-proof their marketing efforts.

Key Takeaways from the Webinar:

• The Dominance of Mobile Shopping & Generational Differences
• 95% of consumers now shop via smartphone, but desktops still play a crucial role, especially among Boomers and men.
• Learn how to tailor mobile-first strategies while maintaining desktop optimization for key audience segments.
• What’s Driving Direct-to-Brand Purchases & Loyalty
• 60% of consumers prioritize better pricing when shopping directly with brands.
• Discover how personalized offers, loyalty rewards, and seamless experiences can shift customer behavior away from marketplaces.
• The Role of First-Party Data & Identity Resolution in 2025
• With up to 95% of website traffic remaining anonymous, brands must rethink how they collect and use first-party data.
• Explore strategies to capture and leverage email and SMS opt-ins to drive engagement and conversions.
• Why Email & Text Remain the Most Effective Marketing Channels
• Email continues to be the top channel for older shoppers, while younger audiences lean into SMS and app notifications.
• Gain insights into how behavioral triggers and AI-powered personalization can enhance your messaging strategy.

This webinar will provide actionable insights that help brands optimize their owned marketing channels, reduce reliance on costly paid ads, and build deeper connections with their customers.

Key Takeaways:

• Psychographic Insights – How generational and gender-specific behaviors shape purchasing decisions
• Behavioral Triggers – Using cart abandonment and browsing patterns to drive conversions
• Loyalty Beyond Discounts – The impact of free shipping, points, and bundling on long-term retention
• Early Shopper Advantage – Capitalizing on early holiday behaviors for year-round success
• Omnichannel Strategy – Optimizing campaigns across mobile, desktop, and email

Learn from Peter Lines, Head of Digital at Oroton Group, as he shares the innovative strategies that took their e-commerce game to the next level. Dive into how they leveraged first-party data and Wunderkind’s powerful identity resolution tools to:

• Identify and engage up to 85% of previously unknown website visitors.
• Turn abandoned carts into measurable revenue.
• Deliver personalized, AI-driven customer experiences.

What You’ll Learn

• The Challenge: Explore the hurdles of converting anonymous traffic and why it’s critical for e-commerce brands to address this.
• The Solution: How Oroton’s partnership with Wunderkind unlocked new potential by combining first-party data with advanced identity resolution tools.
• The Results: See how Oroton boosted ROI, optimized marketing spend, and improved customer engagement through personalized triggers and micro-conversions.
• Actionable Insights: Get practical steps to integrate these strategies into your own marketing playbook.

Video Highlights

Hear directly from Peter Lines as he delves into key strategies and results:

1. The opportunity in converting unknown website traffic.
2. The power of Wunderkind’s Identity Network for personalized marketing.
3. AI’s role in crafting modern, impactful marketing strategies.

Featuring: Edward Roberto, Polaris Digital

Explore the future of e-commerce marketing with Edward Roberto, an industry expert who sheds light on leveraging first-party data, innovative technology, and personalization to drive measurable results. In this insightful conversation, Edward unpacks challenges and opportunities around customer identification, data privacy, and tech platform integration to deliver unparalleled marketing efficiency.

Key Highlights:

• First-Party Data as a Game-Changer: Why brands must embrace first-party data strategies to optimize marketing spend and unlock deeper customer insights.
• AI's Role in Marketing Innovation: How AI enhances efficiency, personalization, and execution without replacing human creativity.
• Privacy and Security: The importance of adopting GDPR-compliant solutions to protect customer trust while maximizing data use.
• Efficiency in Email Marketing: Tactics for leveraging first-party data to improve email channel ROI and integrate insights across marketing platforms.

Top 3 Takeaways:

1. The Power of Identification: Learn how recognizing website visitors can transform your e-commerce store into a high-performing, personalized customer experience.
2. Smarter Use of Data: Understand how to leverage AI and first-party data across multiple channels for marketing efficiency and ROI.
3. Stay Ahead with Privacy-Forward Solutions: Discover strategies to integrate compliant tech while innovating at scale.

Join Edward Roberto as he explains how e-commerce brands can future-proof their marketing efforts and thrive in a competitive landscape. Don't leave revenue on the table—unlock your brand’s full potential today!

This exclusive webinar dives deep into the data, trends, and strategies driving success for e-commerce brands in today’s competitive landscape. Gain exclusive access to original research on holiday shopping psychographics that goes beyond transactional data. This report reveals insights you won’t find anywhere else, exploring the motivations, preferences, and behaviors driving consumers in peak buying seasons. Discover how generational and gender-specific trends influence decisions, from early shopping habits to cart abandonment strategies. Learn actionable tactics rooted in psychographics to engage your audience, drive year-round loyalty, and boost revenue. This data is your competitive edge for crafting personalized, impactful marketing strategies in 2025.

What You’ll Discover

• Actionable insights on psychographic data: Understand the “why” behind consumer behaviors, with exclusive data that goes beyond transactional metrics to uncover motivations, preferences, and habits.
• Strategies to supercharge engagement: Learn how to use email, text, and personalized offers to convert early shoppers, re-engage cart abandoners, and retain last-minute buyers.
• Generational and gender trends: Discover how Gen Z, Millennials, Gen X, and Boomers differ in their shopping behaviors—and how to craft targeted campaigns for each group.
• All-year-round revenue opportunities: Transform holiday insights into strategies for key retail events like Valentine’s Day, back-to-school, and summer sales, driving retention and loyalty year-round.

Get ahead of the competition. Download the Consumer Psychology Unleashed today and turn consumer data into year-round success.

Key Highlights:

• Maximizing High-Intent Customers: Why optimizing the bottom of the funnel is a must and how it drives measurable growth.
• The Role of First-Party Data: Unlock the potential of on-site interactions to improve triggered messages and conversions.
• Personalized On-Site Messaging: How tailored pop-ups and banners fuel database growth and create seamless, high-conversion campaigns.
• Outcome-Based Approaches: Why performance-driven models, like Wunderkind’s, are a win-win for brands.

3 Key Takeaways:

1. Retention is the New Acquisition: How brands can make the most of shrinking ad budgets by focusing on zero- and first-party data strategies.
2. Seamless Integration for Growth: Learn how personalized, on-brand pop-ups and SMS/email campaigns boost engagement and retention.
3. Outcome-Oriented Solutions: See why choosing tech partners with a results-focused approach drives success.

Watch the video to equip your team with the insights to thrive in today’s retail environment and accelerate your brand’s growth.

• Understanding how stratifying inventory adds value to ad investments.
• Leveraging supply path optimization to boost ROI and transparency.
•  Balancing user experience with programmatic efficiency for sustainable growth.
• 
  

It’s time to ensure media investments deliver value while maintaining trust and privacy. Watch the recap to learn more. 

"Our goal is to recalibrate the social contract between consumers and publishers—ensuring digital advertising works for everyone." – Neal Thurman, Coalition for Better Ads

"The future of digital advertising isn’t about regulation—it’s about stratifying things and empowering buyers and publishers to create high-quality ad experiences that drive outcomes." – Chris Kane, Jounce Media

• Enhanced Audience Reach and Personalization: Through UID 2.0, publishers gain valuable, privacy-conscious tools to maintain data control while increasing ad revenue. Advertisers benefit from improved targeting precision, cross-device tracking, and higher match rates for better engagement and performance measurement.
• Higher Ad Revenue and Competitiveness: UID 2.0 and LiveRamp integrations increase CPMs, response rates, and create more valuable ad inventory for publishers by enhancing user insights and enabling audience targeting without third-party cookies.
• Cross-Platform Flexibility and User Experience: UID 2.0 supports cross-device frequency management, creating a seamless user experience and driving relevant, non-disruptive ad units.
• Future-Proofing Digital Strategy: Wunderkind’s unique approach, integrating its extensive publisher and e-commerce client network, provides clients with a sustainable competitive advantage, meeting privacy regulations and enriching user identification to boost addressability and ad monetization.

Through privacy-first, user-centric identity solutions, Wunderkind sets a new industry standard for targeted, compliant, and effective digital advertising.

• UID 2 Integration: Our collaboration with UID 2 builds a trust-centered ecosystem that aligns with privacy laws like GDPR and CPRA, enhancing addressability, cross-device tracking, and ad performance for advertisers.
• Advertiser Benefits: UID 2 improves targeting accuracy, enables cross-channel reach, and supports advanced personalization while ensuring user consent, increasing both relevance and match rates for campaigns.
• Publisher Advantage: Publishers benefit from a consistent identity framework that replaces third-party cookies, boosts ad monetization, and maintains control over user data consent.
• LiveRamp Collaboration: Integrating with LiveRamp, Wunderkind enhances identification rates, offering up to an 8% improvement, ensuring our clients remain competitive by reaching broader and better-defined audiences.
• Privacy and Compliance Focus: UID 2 enables privacy-first CRM data integration and user control, allowing advertisers to build consumer trust and drive effective engagement.

Through these strategic partnerships and Wunderkind's extensive network of publishers, our enriched identity framework empowers advertisers and publishers to maximize ad relevance, achieve better campaign insights, and maintain compliance, securing a future-proofed approach to digital advertising success.

Key discussion topics:

1. What is customer identity resolution, and why it matters now more than ever.
2. How to personalize customer interactions in real-time, using data from 9 billion tracked devices.
3. Understanding Google’s recent changes in cookie policies and how first-party data is the key to future-proofing your brand.

Key Stats and Insights:

1. Wunderkind processes 2 trillion digital events per year, offering unmatched insights into customer behavior.
2. Brands using identity resolution have seen an increase in revenue from owned channels, including email and SMS.
3. 77% of brands are focusing on building first-party data strategies in response to evolving privacy regulations.

3 Main Takeaways:

1. Increase Personalization: Learn how to deliver personalized experiences by identifying customers even when they're logged out or browsing anonymously.
2. Boost Revenue: Discover how identity resolution can increase customer lifetime value and reduce reliance on third-party ad spend.
3. Simplify Your Martech Stack: See how Wunderkind integrates seamlessly into your existing marketing tools, driving immediate results without added complexity.

Unlock the power of customer identity resolution to enhance loyalty, boost sales, and future-proof your brand.

In today’s rapidly evolving digital landscape, the ability to understand and engage with customers across devices, channels, and browsers is more critical than ever. Join us for an exclusive thought leadership panel, where industry experts from Wunderkind and leading marketers discuss how cutting-edge innovations in identity resolution are driving performance, enhancing privacy, and creating seamless customer experiences.

Why Attend?

In this webinar, we delve deep into the challenges marketers face today, from rising CPM costs to privacy regulation compliance, and how identity resolution can overcome these obstacles. This session will showcase real-world use cases that reveal the impact of effective identity solutions on consumer engagement, trust, and revenue growth.

Learn from experts who are shaping the future of marketing, including key insights into Wunderkind's groundbreaking platform innovation—PrivacyID. You’ll walk away with actionable strategies to optimize your customer engagement and gain a competitive advantage.

What You'll Learn:

• Real-World Use Cases: Discover practical applications of identity resolution that are transforming customer experiences across industries.
• Privacy Meets Performance: How to navigate the privacy vs personalization paradox and win consumer trust while driving revenue.
• The Role of First-Party Data: See why first-party data is essential for brands and how to harness it for a 30% boost in revenue.
• Wunderkind’s Innovations: Explore the September 25th announcement on PrivacyID, server-side tracking, and cross-device solutions designed to revolutionize marketing strategies.

Panel Highlights:

• Market Challenges: Insights into cookie deprecation, the privacy revolution, and increasing advertising costs.
• Key Innovations: How PrivacyID ties together customer data for more accurate and scalable cross-channel marketing.
• Use Case Examples: From personalized beauty experiences to abandoned cart recovery, see how leading brands are leveraging identity resolution.

Featured Experts:

• Patrick Tripp, President of Tripp Consultants and moderator of the panel.
• Erica Bonelli, AVP of Strategy Consulting at Wunderkind, with over six years of experience helping brands optimize their identity strategies.
• Sushil Goel, Head of Identity Product at Wunderkind, responsible for developing industry-leading identity solutions.

Who Should Attend?

This webinar is a must for digital marketers, ecommerce leaders, and customer engagement strategists looking to stay ahead of the curve with cutting-edge identity resolution technologies. Whether you're in retail, beauty, or any consumer-facing industry, the insights from this discussion will empower you to enhance your marketing efforts.

In a world where ad blockers and user dissatisfaction with intrusive ads are on the rise, learn how the Coalition for Better Ads is driving industry standards to ensure a balance between effective advertising and positive user experiences. Discover the key trends, real-world case studies, and actionable strategies that every advertiser and marketer should know to thrive in today’s competitive digital landscape.

Key Topics Covered:

• The Rise of Ad Blockers: How consumer dissatisfaction with digital ads has driven the need for better ad standards.
• Better Ad Standards: A deep dive into the work of the Coalition for Better Ads, focusing on how to improve the user experience across different ad formats.
• Case Studies in Advertising Innovation: Real-world examples, including how a German publisher reduced ad inventory by 20% while increasing revenue by 25%.
• Navigating Brand Safety: Strategies for ensuring your brand is safe during sensitive periods like election cycles, while maximizing reach and effectiveness.
• Video Ads and Consumer Behavior: Why video ads, especially opt-in formats, are becoming more popular with users, and how to leverage them effectively.
• The Importance of Contextual Relevance: How giving users choice in ad engagement and ensuring contextual relevance can drive better outcomes for brands.

Who Should Listen?

This episode is a must-listen for digital marketers, advertisers, brand strategists, and publishers who want to understand the future of advertising. Whether you’re looking to improve user experience, enhance brand safety, or simply learn more about industry standards, this discussion offers valuable insights for staying ahead in today’s digital world.

Key Takeaways:

• How Better Ad Standards are transforming digital advertising by focusing on less intrusive and more user-friendly ad experiences.
• The role of Privacy and Contextual Relevance in building trust with consumers.
• Real-life examples of how publishers are successfully balancing fewer ads with higher engagement and revenue.
• Practical advice on navigating the brand safety challenges during tumultuous times like election cycles.

• Impact of AI and Data on Customer Retention
• First-Party Data Strategies in a Cookie-Less World
• Consumer Purchase Behavior for Travel, Entertainment, and Ticketing
• Insights on Booking Preferences and Demographic Trends
• Personalization and Identity Resolution in the Digital Space
• Case Studies on Driving Revenue through Triggered Messaging
• Maximizing Revenue with Owned Channels and First-Party Data
• The Role of Loyalty Programs and Offers in Travel and Ticketing

This webinar is perfect for professionals in travel, hospitality, entertainment, and e-commerce, as well as marketers, data analysts, and anyone interested in leveraging consumer insights and AI to enhance marketing strategies.

Don't miss this chance to stay ahead in the rapidly evolving travel and entertainment sectors. Watch now to gain actionable insights and optimize your marketing efforts for 2024!

• Exclusive Insights from Industry Leaders: Hear from Mohan Gulati, CEO of Thinkrr.ai, and Tim Glomb, VP of Digital, Content, and AI at Wunderkind, as they share use cases and guidance on the future of AI in retail.
• Comprehensive Industry Analysis: Explore the latest trends, benefits, and challengews of AI adoption i retail and e-commerce. Discover how AI is enhancing customer experiences, optimizing operations, and driving revenue growth.

What You Will Learn:

1. Personalization and Hyper-Personalizaton:

• Discover how AI is delivering unique customer experiences with personalized home pages, product recommendations, and promotions.
• Caste Studies: Amazon, Netflix, and Stitch Fix.

1. Inventory Management and Supply Chain Optimization:

• Learn how AI-powered systems are optimizing inventory levels, reducing costs, and improving supply chain efficiency.
• Case Studies: Walmart, Target, and PepsiCo.

1. Loss Prevention and Security:

• Understand how AI is enhancing security and preventing loss in both physical and digital retail environments.
• Case Studies: VaakEye, StopLift, and Signifyd.

1. Content Creation and Product Information Management:

• See how generative AI is transforming product descriptions, digital content, and marketing materials.
• Case Studies: Zalando and Alibaba.

1. Omni-Channel Order Orchestration and Fulfillment:

• Explore how AI is streamlining order fulfillment across various channels for an improved customer experience.
• Case Studies: IBM Sterling Order Management and Manhattan Associates Order Management.

1. Store Optimization:

• Discover the impact of digital twins and AI in optimizing store layouts and merchandising.
• Case Studies: Lowe's, Kroger, and Tesco

1. AI Integration in Commerce Platforms and Online Marketplaces:

• Learn about AI-driven improvements in online retail operations, from product recommendations to fraud detection.
• Case Studies: Shopify and eBay.

1. Emerging Trends:

• Conversational AI, Voice in store, Computer Vision and Predictive Analytics.

Why Watch?

• Stay Competitive: Understand use cases that can leverage AI technologies to enhance your retail operations and stay ahead of the competition.
• Gain Practical Insights: Get actionable insights and real-world examples of successful AI implementations.
• Get Resources: Attendees will gain access to the webinar presentation with use cases and links to explore AI applications.

Statistics on AI Adoption in Retail:

• Rapid Adoption: 63% of retailers are already investing in or testing generative AI applications (IDC, 2023).
• Market Growth: The global AI in retail market is projected to reach $28.41 billion by 2028, growing at a CAGR of 30.5% (Fortune Business Insights).
• Customer Experience: 75% of businesses using AI report a boost in customer satisfaction by more than 10% (IBM).
• Efficiency Gains: AI-powered chatbots can handle up to 80% of routine customer inquiries (Juniper Research).

Watch the webinar to discover:

• How brands are preparing for the end of third-party cookies.
• The evolving role of first-party and zero-party data.
• Marketing strategies in an election year.
• The impact of AI on marketing and operations.
• Key concerns and opportunities for retail and e-commerce brands.

1. Death of Third-Party Cookies: A major concern for 61% of marketers, with many brands already shifting towards first-party data strategies.
2. First-Party Data & Identity Resolution: Brands are focusing on building direct relationships with consumers through first- and zero-party data collection, with 75% of companies already using first-party data strategies.
3. Election Year Advertising Challenges: Political ad spend is predicted to be 31.2% higher in 2024, complicating paid media strategies as costs rise and inventory becomes more competitive.
4. Consumer Privacy Concerns: Privacy remains a top concern for 78% of marketers, emphasizing the need for compliant identity resolution and consent-based marketing.
5. AI Adoption: A staggering 97% of marketers are using AI across marketing efforts, with nearly all executives excited about its potential to revolutionize marketing operations.

In this webinar, Tim and Patrick will cover key considerations, including:

• Evaluating a vendor’s industry expertise and vertical knowledge.
• How to capture, manage, and activate data for a comprehensive customer view.
• The importance of strategic guidance and performance marketing solutions beyond just technology.
• Delivering personalized experiences across multiple channels at scale.

Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.

• How Identity Resolution Works: Understand the power of identity resolution to match devices to real people and why this is key to delivering personalized experiences.
• Maximizing Customer Data: Learn how to harness rich customer data to improve the booking experience, identify loyal customers, and drive higher engagement.
• Boosting Loyalty Program Effectiveness: Discover strategies to cenhance customer loyalty by personalizing offers, communications, and experiences in real time.
• Privacy Compliance and Data Security: Explore how to manage customer data while staying compliant with privacy regulations like GDPR.
• Real-World Case Studies: See how leading brands in the travel and hospitality sector have successfully leveraged identity resolution to improve their booking processes and increase revenue.

• Impact of Data and AI on Marketing
• Cookies and the Changing Digital Landscape
• Consumer Purchase Behavior
• Demographic Preferences and Personalization
• Effective Data Collection Strategies
• Case Studies and Practical Applications
• Advertising and Influential Channels

This webinar is perfect for digital marketers, e-commerce managers, data analysts, and anyone interested in enhancing their understanding of consumer insights and applying advanced data strategies to improve marketing outcomes.

Don't miss out on this opportunity to stay ahead in the ever-evolving digital commerce landscape. Watch now to gain actionable insights and elevate your marketing strategies!

What you'll takeaway from this webinar:

• How to acquire more first-party data before BFCM
• When consumers will actually start engaging for holiday sales
• The incentives that drove sales in 2023 BFCM
• How AI is supercharging the customer journey

This webinar is presented by Wunderkind's David Freund, AVP of Performance and Strategy along with Tim Glomb, VP Digital, Content and AI. 

This session covers:

• Overview of recent innovations and capabilities, including the recently launched Studio application
• Discussion on market challenges: untapped data, pervasive AI, and inefficient spend
• Presentation of the autonomous marketing platform and its benefits
• Demonstration of Studio for creating, managing, and editing omnichannel experiences
• Insights into AI-powered personalization and decision-making
• Explanation of how the platform enhances efficiency and automates routine tasks
• Sneak peeks of the forthcoming applications within the autonomous marketing platform
• Sneak peeks of upcoming products and feature
• Announcement of the new self-service solution for SMB e-commerce retailers on Shopify with Klaviyo integration

What You Will Learn:

Understanding Identity Resolution:

• Define identity resolution and its importance in digital marketing.
• Distinguish between first-party and third-party cookies.

Navigating the Cookie Landscape:

• Insights into the implications of the end of third-party cookies.
• Effective strategies for leveraging first-party data.

Anonymous vs. Known Traffic:

• Learn how identity solutions can help bridge the gap.
• Enhance your ability to personalize and optimize marketing efforts.

Evaluating Identity Partners:

• Understand why your ESP might not be your best identity partner.
• Criteria for selecting a robust identity resolution partner.

Wunderkind’s Unique Value Proposition:

• Explore Wunderkind’s advanced identity graph and contextual identity capabilities.
• Discover how Wunderkind’s solutions can significantly boost your marketing ROI.

Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.

After another (to put it mildly) unpredictable financial and political year, there are some promising green shoots of economic recovery looking ahead to late 2024 and beyond. But after months of operating in ‘maintenance mode’, how can retailers gear-shift back into growth mode – and position themselves to capitalise on demand in the incoming retail recovery?

Join this not-to-be-missed webinar for CFOs, featuring Patrick Lewis (former CFO of John Lewis, non-executive director of Ocado) for a fireside chat digging into:

• Making strategic bets – how to balance risk while allowing space for growth strategies
• Assessing returns on marketing investments – evaluating LTV and incrementality
• Managing growth & profitability – driving cost efficiencies in the marketing mix through owned channels
• Short term vs. long term thinking – setting the CFO agenda & establishing growth priorities

Dive into a succinct exploration of AI in marketing with our Chief Revenue Officer, Richard Jones. Uncover why common perceptions about AI are often misleading and how Wunderkind is pioneering genuine innovation in performance marketing.

• Beyond the Hype: Contrary to popular belief, recent stellar financial performances, like Nvidia’s, show that AI is not just buzz but a substantial growth driver. AI investment is accelerating, reshaping expectations and technology applications globally.
• Real Innovation vs. ‘Clippy’ AI: While many martech firms add superficial AI enhancements akin to Microsoft's Clippy, Wunderkind disrupts traditional business models by deeply integrating AI to drive marketing outcomes, moving beyond mere productivity tools.
• AI’s Role in E-commerce and Retail: With a majority of professionals leveraging AI, the technology is set to reduce operational costs by 30% by 2030. Wunderkind leads with AI-driven strategies that enhance customer engagement and drive sales.
• The Future of Marketing: Embrace an era of autonomous marketing where AI crafts personalized customer experiences at scale, significantly boosting conversion rates without extensive human intervention.

Learn more about the pivotal role of AI in enhancing performance marketing at www.wunderkind.co

This webinar, led by industry veterans Richard Jones and Tim Glomb of Wunderkind, along with insights from global fashion brand Kurt Geiger, sheds light on the imminent challenges and unveils strategic solutions for maintaining and enhancing Return on Ad Spend (ROAS) amidst the tumult.

This webinar will cover topics such as:

• How the depreciation of third-party cookies and increased political ad spend will reshape digital advertising this year
• Google’s plans for advertising without cookies, and the cost to do so
• How first-party data and focusing on owned channels can supercharge your revenue
• Why identity resolution is a must-have in a post-cookie world
• Why brand safety is a massive concern when advertising in an election cycle

• How impactful were promotional deadlines on driving sales
• When consumers are most likely to opt-in for marketing messaging
• When to consider activating holiday and seasonal offers
• Why email and sms are the most engaging channels for ecom
• How an identity partner boost your existing efforts

The pressure is on for marketing leaders and CMOs to rethink their channel mix and find alternative methods to meet revenue goals.

Maldonado shares his unique insights on how AI is revolutionizing the creative and commercial industries and discusses its potential to drive positive social change. You’ll learn about the latest advancements in AI and discover how they are being used to solve some of the most pressing challenges facing society today.

Maldonado shares his unique insights on how AI is revolutionizing the creative and commercial industries and discusses its potential to drive positive social change. You’ll learn about the latest advancements in AI and discover how they are being used to solve some of the most pressing challenges facing society today.

In this session, you’ll learn:

• How generative AI will change the course of digital marketing
• How winners and losers will emerge in a recession with tighter budgets meant to deliver increasing revenue demands
• What Big Tech’s downfall means for marketers as they assess their digital marketing spend
• How to become discoverable in an oversaturated marketplace
• Top takeaways from last year’s holiday season and what they mean for the year ahead

What worked yesterday, won’t work today. But CMO’s are ready for the challenge.