Casted Podcast

The Casted LIVE Webinar feat. Gong!

Wed, 15 Dec 2021 15:17:54 GMT

Check out our first LIVE webinar with special guest Jordan Feise, Senior Content Marketing Manager at Gong as we discuss Gong's podcast and video strategy.

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Bonus Episode: Video Podcasting is Here

Fri, 23 Apr 2021 19:13:28 GMT

Video podcasting is officially here! And we're launching it the best way we know how...by actually doing it! Join our very own Lindsay Tjepkema and Adam Patarino to find out exactly what video podcasting is, why we created it, how brands can utilize it, and, of course, the value it creates for you and your audience. Watch or listen whenever and wherever you like!

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Tue, 22 Dec 2020 11:30:00 GMT

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy. She believes podcasting is an important part of LogicGate’s strategy and is always looking for ways to incorporate the show into other content streams. On GRC & Me, they share personal stories and highlight human elements to really connect with the audience they are trying to reach. For Carolyn podcasting is an excellent way to build LogicGate’s community and boost awareness for their brand. Hear about how to incorporate your podcast into your digital strategy and connect with your audience in today's conversation. Key Takeaways: 🧠 2:37-4:25: Thinking about the SEO, revenue, and digital strategy of your podcast 🧑‍💻 5:56-7:22: Incorporating your podcast into the overall content strategy ⬆️ 10:02-12:44: Boosting awareness for your podcast and listening to feedback 📈 12:44-13:41: Changing your perspective of the data and metrics based on your company 🎙 14:00-15:37: Adapting your show and being ready to pivot at any time 🔗 15:43-17:37: Connecting with your listeners and bringing human elements into your show 📦 18:29-19:22: Repackaging educational content into an episode for your podcast 🤝 19:53-21:09: Fostering more customer interaction through your podcast 🗣 21:33-22:06: Recording conversations that are already happening and building a community Related Resources: Carolyn Chapin’s LinkedIn: https://www.linkedin.com/in/carolyn-chapin/ LogicGate Website: https://www.logicgate.com/ “GRC & Me” Podcast: https://grcandme.com/public/30/GRC-%26-Me-d0046b6b

Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram

Wed, 16 Dec 2020 10:00:00 GMT

Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company’s message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn’t even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting. Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation. Key Takeaways: 🎧 4:18-5:00: Figuring out your audience and focusing on who your podcast is for 🎙 6:00-7:22: Pivoting to podcasting when live events aren't happening in 2020 🔨 07:35-8:47: Utilizing podcasting as a tool when other digital channels are more saturated ♻️ 9:05-9:24: Reusing the content you create for the show to fuel other channels 🧑‍💻 9:05-10:42: Perpetuating engagement by supplementing the podcast with other content 🧠 12:45-15:04: Thinking about the future of your podcast and planning your show 🗣 16:31 - 17:38: Connecting with your audience and getting your message out through podcasting ⏺️ 17:57-18:28: Starting your podcast and recording the conversations that are already happening 🗓️ 18:31-20:18: Understanding and planning for the level of fidelity you want for you podcast Related Resources: Identity, Unlocked Podcast: https://listen.casted.us/public/49/Identity%2C-Unlocked.--bed7fada/episodes Auth0 Website: https://auth0.com/ Rebecca Abram's LinkedIn: https://www.linkedin.com/in/rebeccaabram/

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

Wed, 09 Dec 2020 10:00:01 GMT

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast Marketing Cloudcast for Salesforce. Even though they all live and work in different cities and time zones, they are all passionate about creating the podcast. At the core, the message of the show is marketers helping other marketers, and they have continued working towards this goal even during the pandemic. Tina, Megan, and Conor believe that it is important to create structure and identify a vision for the podcast in order to be successful. Megan and Tina discuss being intentional and paying attention to what’s happening in the world so your show can stay relevant. Conor also talks about empathizing with your audience and working to provide value to your listener and not just your company. Hear about how to find the passion behind your podcast and determine the goals, vision, and purpose of your show in today's conversation. Key Takeaways: 🕒 6:56-8:46: Creating a podcast with a team from different cities and different time zones 🎙 9:43-11:28: Scaling your podcast and creating structure for your show 🧠11:29-12:18: Thinking about why you are starting a podcast and being intentional about it 🧑‍💻 11:43-11:55: Putting in the extra time and energy to create your podcast 👓 13:30-15:22: Figuring out the vision, goals, methods, and obstacles for your podcast 🗓️ 15:22-16:45: Paying attention to what's current and talking about things that are relevant 🗣 21:37-23:16: Empathizing with your audience and helping other marketers 🧑🏻‍🤝‍🧑🏽25:07-26:00: Connecting people with the sound, authentic voice, and intentional storytelling from your podcast 🔥 26:36-27:05: Finding the passion and purpose for your podcast 💡 27:07-28:04: Determining the vision, looking forward, and considering the future version of the podcast 🎧 28:05-29:06: Providing value to the listener not just your company in your podcast Related Resources: Marketing Cloudcast Podcast: https://www.salesforce.com/products/marketing-cloud/resources/podcasts/ Salesforce Website: https://www.salesforce.com/ Megan Collins' LinkedIn: https://www.linkedin.com/in/mcollins2/ Conor Wiegmann's LinkedIn: https://www.linkedin.com/in/conorwiegmann/ Tina Rozul's LinkedIn: https://www.linkedin.com/in/crozul/

Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye

Wed, 02 Dec 2020 10:00:00 GMT

Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in marketing, Adam has focused on the importance of understanding and connecting with his audience. He believes it is important to approach podcasting as a way to help and educate people using the expertise your brand or company has. At Rubino & Liang Wealth Partners, podcasting is used as a format to answer customers' questions and explain complex topics. For Adam, it is important to humanize your brand and speak authentically about what your audience needs to know in order to have a successful show. Hear about how to utilize your expertise in your podcast and help and educate your audience in today's conversation. Key Takeaways: 🎙 2:56-3:51: Connecting with a larger audience and building your brand through your podcast 📈 7:42-9:26: Understanding how your show is going to succeed by looking at your analytics 🔗 9:51-11:28: Utilizing your podcast as a way to connect with your audience during the pandemic 🗣 12:22-13:21: Speaking authentically about what your audience needs to know and creating a connection 🧑🏻‍🤝‍🧑🏽16:50-17:14: Focusing on helping and educating your audience in your show 🎧18:37-19:48: Fitting your podcast into the rest of the content you are creating for your brand 🧑‍💻 19:56-21:24: Identifying questions your audience is asking and focusing your show around those topics 👨‍👩‍👧‍👦 22:23-22:47: Developing your show with the focus of helping others, not just selling your brand Related Resources: Adam Blye's LinkedIn: https://www.linkedin.com/in/adampblye/ Rubino & Liang Wealth Partners' Website: https://rlwealthpartners.com/ Rubino & Liang Wealth Partners' Media: https://rlwealthpartners.com/media/ After the Paycheck Podcast: https://listen.casted.us/public/37/After-The-Paycheck-8c0829ef/episodes Just Don't Lose the Money Podcast: https://listen.casted.us/public/37/Just-Don't-Lose-The-Money-Podcast-6e3d6868

The Power of Learning and Storytelling in Your Podcast with Drift’s Mark Kilens

Wed, 14 Jul 2021 14:20:47 GMT

Today’s conversation is with Mark Kilens, the Vice President of Marketing at Drift. Mark focuses on the content and community side of marketing and believes that podcasting is a cornerstone piece of content. Throughout his career in marketing, Mark has looked at podcasting as a storytelling function that can help his business educate its customers through an experience. He talks about using a podcast to unify the story across your content, customer experience, and life cycle. For Mark, it’s important to think about how your podcast fits into your brand’s overall strategy, and use your podcast as a resource for future content. Mark believes podcasting is an amazing learning tool, and the key to creating a successful podcast is passion. Hear about the power of learning and storytelling in your podcast and how you can build a community around your show in today's conversation. Key Takeaways: 🧠 3:27-5:18: Using the power of storytelling and learning to create an engaging podcast 💡 6:21-8:01: Thinking about your podcast as a great resource and inspiration for future content 🔥 11:57-13:00: Finding the passion and foundation for your podcast 👨‍👩‍👧‍👦 14:27-16:45: Creating your overall content marketing strategy by starting with your audience 🗣 17:32-19:41: Sharing knowledge, voices, and experiences and building a community through your podcast 🧑‍💻 20:22-22:00: Looking at your podcast as a cornerstone piece of content and an asset for your business 🎙 26:59-28:38: Figuring out what you are trying to do as a business before starting your podcast Related Resources: Mark Kilens’ LinkedIn: https://www.linkedin.com/in/markkilens/ Drift Podcasts: https://www.drift.com/insider/podcasts/ Drift’s Flagship Podcast Seeking Wisdom: https://seekingwisdompodcast.drift.com/public/13/Seeking-Wisdom-22c38a4d Casted Podcast with Drift CMO Tricia Gellman: https://www.casted.us/blog/how-drift-reimagined-events-with-tricia-gellman Drift Insider Website: https://www.drift.com/insider/ Casted Podcast with Dave Genhart (Creator & Former Host of Drift’s Seeking Wisdom): https://www.casted.us/blog/how-to-stop-making-excuses-and-start-your-podcast-privy-dave-gerhardt

Providing Freedom Within a Framework for Your Podcast with Lev's Holly Enneking

Wed, 18 Nov 2020 11:30:00 GMT

Today’s conversation is with Holly Enneking, the Vice President of Marketing and Alliances at Lev. One of the shows she works on at Lev is the marketing podcast, “In The Clouds.” Throughout her career in marketing, Holly has balanced structure and creativity to create the most opportunity in her work. She believes it is important to approach podcasting with an open mind and be open to collaboration and ideas from anywhere. On the other hand, she also believes that it’s important to provide structure to your show and have a clear perspective of your goals. At Lev, content is the core of her strategy, and she uses it to differentiate Lev from the rest of the market and build the brand’s voice. For Holly, podcasting is an excellent way to meet people where they are and create another touchpoint with your customers. Hear about how to create freedom within a framework for your podcast and learn how to add structure, consistency, and energy to your show in today's conversation. Key Takeaways: 🎙 3:14-4:46: Starting a podcast because some employees have stories they want to tell 🧑‍💻 5:13-8:31: Building a content strategy around your creating another touchpoint with your customers 📈 9:14-10:06: Finding collaboration and building trust between the marketing and sales team ⚡10:32-13:33: Adding structure, energy, and consistency to your podcast 🦠 15:04-17:14: Pivoting your show’s strategy in 2020 with COVID-19 and quarantine 🗣 17:14-18:53: Creating your brand’s voice through your podcast and making these digital experiences personal 🧠 21:18-22:00: Approaching your podcast with an open mind and being open to collaboration 🧱22:00-23:08: Providing structure to your show and having a clear perspective of what you want to do Related Resources: In The Clouds Podcast | Marketing in a Pandemic: https://insights.levdigital.com/podcast/live-podcast-marketing-in-a-pandemic Lev Website: https://levdigital.com/ Resources from Lev: https://insights.levdigital.com/trending-now

Finding a Unique Perspective for Your Show with Lumavate’s Stephanie Cox & Michelle Lawrence

Tue, 17 Nov 2020 13:55:56 GMT

Today’s conversation is with Stephanie Cox, the Vice President of Sales and Marketing at Lumavate, and Michelle Lawrence, the Content Marketing Specialist at Lumavate. Stephanie is the host of Lumavate’s podcast, “Real Marketers” and Michelle leads the content and social media strategy. Stephanie talks about how your podcast can influence your company and build your brand, and Michelle discusses the importance of add value by creating more content from your podcast. For Stephanie and Michelle, the most important aspect of creating a show is figuring out the unique perspective you can bring to the table. Michelle and Stephanie want to be experts in the space of digital marketing and want to be a place where audiences turn to for great content. However, the biggest challenge in creating marketing content is sharing your authentic self and genuine thoughts with other marketers. Hear about how to find a unique perspective for your podcast and determine a content strategy for your show in today's conversation. Key Takeaways: 🗓️ 0:00-0:54: Focusing exclusively on Casted users in Season 5 of the Casted podcast 🎙 2:45-4:11: Why Stephanie Cox decided to start the Real Marketers podcast 📚 6:01-8:27: Bringing a unique perspective and becoming an expert for your podcast 🙋‍♀️ 9:55-11:20: Sharing your authentic self and your genuine thoughts with other marketers 🧑‍💻 11:29-12:49: Adding value and creating more content from your podcast 📈 15:18-17:20: Figuring out your content strategy and setting up a process for it 🗣 19:41-21:03: Finding the balance between creating content and not diminishing the quality 👨‍👩‍👧‍👦 21:29-25:29: Expanding your network and building your brand 💡 26:58-28:03: How your podcast can influence your brand and your company 🧠 28:21-30:00: Finding the purpose and the unique perspective for your show Related Resources: Real Marketers LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6705136402255921154/ Real Marketers Podcast Episode 1: https://www.lumavate.com/podcasts/no-more-holding-back/ Blog Post: https://www.lumavate.com/blog/embrace-crazy-ideas/

Creating a Content Carousel for Your Podcast with OpenView’s Meg Johnson

Wed, 04 Nov 2020 10:00:01 GMT

Today’s conversation is with Meg Johnson, Multimedia Marketer at OpenView Venture Partners, and host of the OV Build podcast. Throughout her career in marketing, Meg has believed in repurposing content and creating added value from each and every episode. She talks about creating a content carousel or a marketing merry-go-round that invites audiences to come along for the ride. For Meg, it’s important to humanize marketing efforts and listen to what your audience wants and needs. Meg believes that it is important to share your voice and your true authentic self with your audience because a good podcast feels like a friendship. Hear about how to repurpose your content and create a marketing merry-go-round that will keep your audience engaged and connected in today's conversation. Key Takeaways: 🎠 2:22-3:56: Creating a content carousel or a marketing merry-go-round for your podcast 🔗 4:16-6:29: Staying connected with your audience and checking your podcast's metrics 🧑‍💻 7:37-10:25: Repurposing your content and sharing the message of your podcast 🗣 13:08-14:41: Sharing your voice and your true authentic self with your podcast audience 🎙 16:44-18:05: Figuring out how often you are going to release your podcast 🙋‍♀️ 15:48-16:44: Finding a consistent and humanizing host to build a relationship with your audience ♻️ 20:11-21:19: Reusing content to get the most value out of hard work that is already done 💡21:20-21:47: Tuning in to what your audience wants and being aware of the emotional climate 👨‍👩‍👧‍👦 24:51-25:36: Learning from others experiences and finding a community of podcasters Related Resources: Podcast: Howie Liu (Airtable) on the Future of Low-Code/No-Code: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466/262905f2 Blog: Airtable and the Low-Code/No-Code Future of Software: https://openviewpartners.com/blog/airtable-low-code-no-code/#.X5mGsVNKgUF Blog: Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases: https://openviewpartners.com/blog/product-diverse-use-cases/#.X5mGsFNKgUF Blog: From the Bottom Up—Airtable’s Approach to Distribution and Adoption: https://openviewpartners.com/blog/airtable-distribution-adoption/#.X5mGolNKgUF OV Build Podcast: https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466

Developing a Premise for Your Internal Podcast with Marketing Showrunners’ Jay Acunzo

Wed, 30 Sep 2020 10:00:00 GMT

Today’s conversation is with Jay Acunzo, Founder of Marketing Showrunners. Jay Acunzo helps companies produce their own shows, and is the final episode of our three-part miniseries about internal podcasting. Throughout his career, Jay has believed in creating content that keeps listeners coming back whether it be an internal or external podcast. For Jay, the most important aspect of creating a show is developing the premise. He thinks the biggest challenge of creating an internal podcast is producing for an audience when you are the audience. Jay believes internal podcasts can develop trust and build community within a company if the show is focused on participation, not promotion. Hear about how to develop the premise of your internal podcast and create a show that will keep listeners coming back each week in today's conversation. Key Takeaways: 🧑‍💻 3:29-5:08: Focusing on the premise, format, and talent with internal and external podcasts 🎧 5:55-7:03: Finding the motivation and rigor behind your podcast's premise 👨‍👩‍👧‍👦 10:41-11:20: Building community for your internal show versus your external show 🎙 12:32-13:31: Creating a brand-driven internal show that participates in the company community 🗣 14:46-15:51: Developing the premise and style of the podcast around the host ❤️ 16:08-18:41: Creating an internal show that develops trust and love and its challenges 🔬 18:57-20:55: Researching the audience for your show when you are the audience 🎨22:56- 23:28: Allowing yourself to be creative and act before you have everything you need 🎁23:38-24:33: Producing a podcast that feels like a gift for your employees ⏰ 25:36-26:06: Spending time developing the premise for your internal podcast Related Resources: Jay’s LinkedIn: https://www.linkedin.com/in/jayacunzo/ Marketing Showrunners’s website: https://www.marketingshowrunners.com/blog/ Marketing Showrunners's Premise Guide: https://www.marketingshowrunners.com/blog/podcast-premise-guide/

How Internal Podcasts Can Liberate Your Employees with Prophet's Mat Zucker

Wed, 23 Sep 2020 09:00:00 GMT

Today’s conversation is with Mat Zucker, Marketing Practice Lead at Prophet, and host of Rising podcast. In June, Mat wrote and published an article with Forbes Magazine about what internal podcasts are and what they can do for business. Mat has been a fan of podcast since the beginning, in the ‘90s, and he currently hosts two podcasts: Rising and Cidiot. For Matt, podcasts are a great medium for curiosity. In his opinion, the best shows are the ones that follow a question and try to answer it. He believes internal podcasting is a liberating tool that can help employees learn something while they are doing something else. Mat is fascinated with the way internal podcasts can build trust and establish relationships within a company. Hear about the trends Mat has seen in internal podcasts and learn about how to build a stronger community within your business in today’s conversation. Key Takeaways: ❓ 3:34-3:50: Pursuing a question through an external or internal podcast 🎙 4:19-5:52: Three different approaches to internal podcasting 🎧 8:38-9:58: Listening and learning from a podcast while doing something else 💡 12:14-14:09: Figuring out a content strategy for your internal podcast 🧑‍💻 15:25-15:44: Designing a program around your internal podcast 📈 17:21-18:13: Understanding how audio technology and the podcasting market is evolving

Building Passion and Loyalty Through Internal Podcasts with Scott Monty Strategies's Scott Monty

Wed, 16 Sep 2020 10:00:00 GMT

Today’s conversation is with Scott Monty, Chief Executive Officer and Principal of Scott Monty Strategies. Scott Monty is a pioneer of internal podcasting and kicks off the first episode of our three-part miniseries about internal podcasting. Before starting Scott Monty Strategies, Scott Monty was the Global Head of Social Media & Digital Communications at Ford. Throughout his career, Scott has used podcasting and social media as a way of building relationships and creating communities with his audiences. For Scott, podcasting is one of the most intimate mediums out there today. He believes that podcasting is a great way to directly communicate with listeners or employees and create an individualized experience for each person. Scott uses internal podcasts to engage his employees, create passion, and build loyalty within the company Hear about how to build relationships with podcasts and use internal podcasting as a tool to connect with your employees in today's conversation. Key Takeaways: 🧑🏻‍🤝‍🧑🏽 4:14-5:43: Creating a community, building relationships, and making connections 🗣 9:28-10:59: Using podcasts to build loyalty and talk directly to your audience 🎧 14:43-15:41: Engaging your employees using internal podcasts 🧑‍💻 17:25-18:14: Communicating with your employees using this three-pronged approach 📖 19:25-19:49: Building passion for the company with individual stories in a podcast 🎙 20:07-21:19: Understanding why you want to start a podcast and how it fits your business goals ⏰ 21:52-22:41: Focusing on quality and taking your time with podcasting Related Resources: Scott’s LinkedIn: https://www.linkedin.com/in/scottmonty/ Scott Monty Strategies’s website: https://www.scottmonty.com/

What Happened When HubSpot Hit Record with Lindsay Tjepkema at INBOUND

Tue, 22 Sep 2020 01:00:00 GMT

We’re all fans of HubSpot here at INBOUND, but you’ve never heard the origin story of some of the brand’s most important content: its network of podcasts and videos. This story starts more than a decade ago and includes characters who went on to become big marketing names you follow today, like Dave Gerhardt, Mike Volpe, Jeanne Hopkins, Ellie Mirman, and Meghan Keaney Anderson. Listen in to this special episode of the Casted Podcast to hear about their common thread - the throughline that differentiated HubSpot, these marketing leaders, and the brands they went on to build. Key Takeaways: 🧩 11:33-12:56: Mike Volpe: Creating a personal connection with marketers 🧡 13:27-14:47: Ellie Mirman: Staying true to the HubSpot brand 🎁 15:02-15:58: Jeanne Hopkins: What HubSpot TV gave the brand 🌱 16:59-18:51: Mike Volpe: Using The Growth Show to reach a new audience ✨ 19:18-21:12: Dave Gerhardt: How podcasting led to a serendipitous role for a marketing fave 🧵 24:52-25:58: Sam Balter: Tailoring shows to different audiences 👩‍🏫 28:02-28:48: Meghan Keaney Anderson: Podcasting with a purpose 🤔 29:09-29:34: Mike Volpe: But... why podcasting? 💼 30:08-30:48: Meghan Keaney Anderson: The business benefits of podcasting 🏛 33:09-33:38: Dave Gerhardt: Podcasting as a pillar of marketing ➕ 34:42-34:49: Meghan Keaney Anderson: Create a show that adds value 🐠 35:41-36:06: Ellie Mirman: An opportunity to be unique ➗ 40:33-40:50: Mike Volpe: No one formula for great podcasts Resources: The Podcast Effect: https://casted.us/the-podcast-effect-at-hubspot/ How We Wrung-Out The Casted Podcast to Create “What Happened When HubSpot Hit Record”: https://casted.us/how-we-wrung-out-the-casted-podcast-to-create-narrative-episode/

Developing a Premise for Your Internal Podcast with Marketing Showrunners’s Jay Acunzo

Wed, 30 Sep 2020 10:00:04 GMT

Today’s conversation is with Jay Acunzo, Founder of Marketing Showrunners. Jay Acunzo helps companies produce their own shows, and is the final episode of our three-part miniseries about internal podcasting. Throughout his career, Jay has believed in creating content that keeps listeners coming back whether it be an internal or external podcast. For Jay, the most important aspect of creating a show is developing the premise. He thinks the biggest challenge of creating an internal podcast is producing for an audience when you are the audience. Jay believes internal podcasts can develop trust and build community within a company if the show is focused on participation, not promotion.

Hear about how to develop the premise of your internal podcast and create a show that will keep listeners coming back each week in today's conversation.

Key Takeaways:
🧑‍💻 3:29-5:08: Focusing on the premise, format, and talent with internal and external podcasts
🎧 5:55-7:03: Finding the motivation and rigor behind your podcast's premise
👨‍👩‍👧‍👦 10:41-11:20: Building community for your internal show versus your external show
🎙 12:32-13:31: Creating a brand-driven internal show that participates in the company community
🗣 14:46-15:51: Developing the premise and style of the podcast around the host
❤️ 16:08-18:41: Creating an internal show that develops trust and love and its challenges
🔬 18:57-20:55: Researching the audience for your show when you are the audience
🎨22:56- 23:28: Allowing yourself to be creative and act before you have everything you need
🎁23:38-24:33: Producing a podcast that feels like a gift for your employees
⏰ 25:36-26:06: Spending time developing the premise for your internal podcast

Related Resources:
Jay’s LinkedIn: https://www.linkedin.com/in/jayacunzo/
Marketing Showrunners’s website: https://www.marketingshowrunners.com/blog/
Marketing Showrunners's Premise Guide: https://www.marketingshowrunners.com/blog/podcast-premise-guide/

How Internal Podcasts Can Liberate Your Employees with Prophet's Mat Zucker

Wed, 23 Sep 2020 09:00:00 GMT

Today’s conversation is with Mat Zucker, Marketing Practice Lead at Prophet, and host of Rising podcast. In June, Mat wrote and published an article with Forbes Magazine about what internal podcasts are and what they can do for business. Mat has been a fan of podcast since the beginning, in the ‘90s, and he currently hosts two podcasts: Rising and Cidiot. For Matt, podcasts are a great medium for curiosity. In his opinion, the best shows are the ones that follow a question and try to answer it. He believes internal podcasting is a liberating tool that can help employees learn something while they are doing something else. Mat is fascinated with the way internal podcasts can build trust and establish relationships within a company.

Hear about the trends Mat has seen in internal podcasts and learn about how to build a stronger community within your business in today’s conversation.

Key Takeaways:
❓ 3:34-3:50: Pursuing a question through an external or internal podcast
🎙 4:19-5:52: Three different approaches to internal podcasting
🎧 8:38-9:58: Listening and learning from a podcast while doing something else
💡 12:14-14:09: Figuring out a content strategy for your internal podcast
🧑‍💻 15:25-15:44: Designing a program around your internal podcast
📈 17:21-18:13: Understanding how audio technology and the podcasting market is evolving

Building Passion and Loyalty Through Internal Podcasts with Scott Monty Strategies's Scott Monty

Wed, 16 Sep 2020 10:00:01 GMT

Today’s conversation is with Scott Monty, Chief Executive Officer and Principal of Scott Monty Strategies. Scott Monty is a pioneer of internal podcasting and kicks off the first episode of our three-part miniseries about internal podcasting. Before starting Scott Monty Strategies, Scott Monty was the Global Head of Social Media & Digital Communications at Ford. Throughout his career, Scott has used podcasting and social media as a way of building relationships and creating communities with his audiences. For Scott, podcasting is one of the most intimate mediums out there today. He believes that podcasting is a great way to directly communicate with listeners or employees and create an individualized experience for each person. Scott uses internal podcasts to engage his employees, create passion, and build loyalty within the company

Hear about how to build relationships with podcasts and use internal podcasting as a tool to connect with your employees in today's conversation.

Key Takeaways:
🧑🏻‍🤝‍🧑🏽 4:14-5:43: Creating a community, building relationships, and making connections
🗣 9:28-10:59: Using podcasts to build loyalty and talk directly to your audience
🎧 14:43-15:41: Engaging your employees using internal podcasts
🧑‍💻 17:25-18:14: Communicating with your employees using this three-pronged approach
📖 19:25-19:49: Building passion for the company with individual stories in a podcast
🎙 20:07-21:19: Understanding why you want to start a podcast and how it fits your business goals
⏰ 21:52-22:41: Focusing on quality and taking your time with podcasting

Related Resources:
Scott’s LinkedIn: https://www.linkedin.com/in/scottmonty/
Scott Monty Strategies’s website: https://www.scottmonty.com/

Establishing the Audience and Goals for Your Podcast with HubSpot's Meghan Keaney Anderson

Wed, 09 Sep 2020 10:00:03 GMT

Today’s conversation is with Meghan Keaney Anderson, Vice President of Marketing at HubSpot, and host of The Growth Show podcast. Meghan’s journey with podcasting started with The Growth Show five years ago. At the time, HubSpot had popular blogs that attracted mid-level marketers. However, her team needed a vehicle to reach people later in their careers — in decision-making roles — that didn’t have time to read blogs. They believed a podcast could capture the attention of those executives during their own little windows of time, and they were right. For Meghan, each podcast has a distinct problem it is trying to solve or a distinct theory it is chasing down. She believes that podcasting can fill a unique space in the market and attract new audiences if done successfully. Hear about how to establish that audience, understand the purpose of your podcast, and measure its success in today's conversation.

Key Takeaways:
🌱 2:04-3:13: Why HubSpot started The Growth Show podcast
🗣 6:18-8:02: The evolution of HubSpot’s podcast network
💡 8:23-9:02: Creating a podcast to solve a distinct problem or chase down a theory
🎙 10:00-12:23: Growing your podcast by establishing what need you are filling
👨‍👩‍👧‍👦 13:02-13:58: Determining what audience your podcast is trying to reach
📦 14:57-16:13: Repackaging the stories gained through podcasting into other marketing materials
📈 20:45-21:19: Defining the goals of your podcast so you can accurately measure success
🧑‍💻 21:45-22:25: Studying discoverability and unpacking what works on different distribution platforms
➕ 22:41-23:34: Creating added value and making an experience for your fans

Related Resources:
Meghan’s LinkedIn: https://www.linkedin.com/in/meghankeaney/
HubSpot’s website: https://www.hubspot.com/
The Growth Show Podcast: https://www.hubspot.com/podcasts/the-growth-show

Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins

Wed, 02 Sep 2020 10:00:04 GMT

Today’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software, Chief Marketing Officer at Lola.com, and VP of Marketing at HubSpot. Throughout her career, Jeanne has used podcasting as a way to humanize her brands. For Jeanne, podcasting is a great tool that can show the company’s personality and share expertise with the customers. She believes that podcasting can help marketing teams capture and amplify the voices of experts already within the company.
Hear about how to share your expertise in soundbites and use podcasting as a tool to humanize your brand in today's conversation.

Key Takeaways:
🎙 2:46-3:35: How podcasting defined HubSpot and gave the brand personality
🗣 7:06-7:42: Using a podcast to share your expertise with your customers
💡 13:20-15:22: Thinking about the content plan and your goals before starting
🚧 18:20-20:36: Getting over that hurdle and starting your podcast
⏺️ 20:45-21:05: Recording and editing your first podcast and getting over your fear
🧑‍💻 22:52-24:04: Why consistency is important in both marketing and podcasting
Related Resources:

Jeanne’s LinkedIn: https://www.linkedin.com/in/jeannehopkins/
SquadLocker’s website: https://www.squadlocker.com/
Table Fries Podcast: https://tablefries.com/

Building Brand Awareness and Defining Your Goals with Lola.com's Mike Volpe

Wed, 26 Aug 2020 10:01:00 GMT

Today’s conversation is with Mike Volpe, Chief Executive Officer at Lola.com, and host of The Agile Operations podcast. Before Lola.com, Mike Volpe was the Chief Marketing Officer at HubSpot and Chief Marketing Officer at Cybereason. While there, he started The Growth Show to create brand awareness among c-level executives Throughout his career, podcasting has always an important part of his marketing puzzle, even now as CEO. He believes in the power of audio and video as a marketing tool that can build a community and make a better brand impression. For Mike, podcasting is a different way to reach his audience, establish a deeper connection, and add personality to the brand.
Hear about how to define your goals and use podcasting as a tactic to build awareness for your brand in today's conversation.

Key Takeaways:
🧑🏾‍🤝‍🧑🏽 7:28-9:31: How audio and video can make a better brand impression and build a community
🌱 11:24-13:15: Why Mike started The Growth Show podcast at HubSpot
🎙 13:36-14:03: Using podcasting as a different way to reach your audience
🔗 15:42-16:59: Trying to connect with new audiences by creating a podcast for them
🗣 17:31-18:25: How to create an interesting podcast even if the subject matter seems boring
📈 19:32-22:46: Thinking about metrics as the investment behind your brand
🧑‍💻 22:58-24:06: Defining your purpose and goal and how to use podcasting as a tactic
💡 25:18-26:19: Accomplishing multiple goals by having multiple shows

Related Resources:
Mike’s LinkedIn: https://www.linkedin.com/in/mikevolpe/
Lola.com’s website: https://www.lola.com/
The Agile Operations Podcast: https://agileoperations.org/

thoughtbot's Smashingly Successful Podcast Strategy with Lindsey Christensen

Wed, 19 Aug 2020 10:27:00 GMT

Today’s episode features Lindsey Christensen, Chief Marketing Officer at thoughtbot and host of the show Giant Robots Smashing into Other Giant Robots, which has been alive and smashing for eight years. As a veteran brand of podcasting, thoughtbot has expanded their podcasting efforts into three shows that each serve a unique and powerful purpose for the overall brand. So what’s their secret to success? Lindsey gives us a behind-the-scenes look at thoughtbot’s view on podcasting and shares how the shows have evolved, how and why she has prioritized podcasting since joining the company just a couple of years ago, and how it (you know… the robot one) got such an incredible name.

Key Takeaways:
📣 3:08-3:41: The motto that led to Thoughtbot's podcast strategy
💪 4:19-5:59: The fight for your audience's attention
🤓 8:47-9:50: Podcasts as a recruiting tool
💡 10:58-12:33: How podcasts fit into Thoughtbot's strategic plans
🏆 13:22-13:56: Making the goal to create valuable content
🤖 15:22-16:48: An evolution in the Giant Robot's lifecycle
🧠 17:10-19:05: Advice for marketers thinking about brand podcasts

Related Resources:
Lindsey’s LinkedIn: https://www.linkedin.com/in/lindseychristensen/
thoughtbot’s website: https://thoughtbot.com/
Giant Robots Smashing into Other Giant Robots Podcast: https://www.giantrobots.fm/

How To Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt

Wed, 12 Aug 2020 10:33:02 GMT

Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.

Key Takeaways:
🏛 4:59-5:28: How podcasting can be a pillar of marketing
📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts
💡 9:27-9:53: Thinking about evolving all your channels as a marketer
🗣 10:24-10:55: Listening to what your customers are saying
👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy
🎙 14:41-15:25: Using podcasting as a way to get content for your brand
🧑‍💻 16:25-17:16: Creating more on-demand content during the pandemic
🚫 19:37-21:26: Stop making excuses and go make your podcast

Related Resources:
Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt
Privy’s website: https://www.privy.com/
The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show

Giving Your Brand an Authentic Voice with BombBomb's Ethan Beute

Wed, 05 Aug 2020 10:24:05 GMT

Today’s conversation is with Ethan Beute, Chief Evangelist at Bomb Bomb, and host of The Customer Experience podcast. BombBomb is a video company, as you will hear, yet their podcast has been a foundational part of their marketing strategy - and even helped Ethan write a book! Hear how in today's authentic conversation.

Key Takeaways:
💡 3:04-4:23: The opportunity for podcasting at BombBomb
🗣 9:08-10:45: Making a brand authentic by giving it a voice
🧑‍💻 11:06-12:32: Choosing the right host for your show
🎙 18:05-20:07: Lessons learned from starting a brand podcast
📈 20:48-21:16: Identifying the impact at BombBomb

Related Resources:
Ethan's LinkedIn: https://www.linkedin.com/in/ethanbeute/
BombBomb's website: https://bombbomb.com
The Customer Experience Podcast: https://bombbomb.com/podcast/

The Magic of Authenticity with PERQ's Muhammad Yasin

Wed, 29 Jul 2020 11:01:05 GMT

Welcome to season 4 of the Casted podcast. We’re back! And we’re talking to marketing leaders linked to the brand podcasts you love to understand the role those shows play in the brand’s overall marketing strategy. You’re getting a behind-the-scenes… er… mic look at why these brands are investing in podcasting, why these leaders support them, and how they are driving strategies forward.

Today’s conversation is with Muhammad Yasin, Executive Vice President of Marketing at PERQ, and host of not one, but two podcasts, The Bridge, by PERQ, and a separate show called the Agile Marketing Podcast. Both are great for you, dear marketing listener. And both are helping Muhammad churn out a wealth of additional content to reach and connect with more people like you in myriad ways. It’s safe to say that Muhammad understands that whole magic wish scenario. He’s turning each conversation, each episode, into many other pieces of content and multiple opportunities to connect with his audience.

Key Takeaways:
🍿 3:52-4:49: An opportunity to deliver consumable content
👂 5:53-6:16: People love to be heard
📣 8:36-9:30: Remixing your content with podcasts
🕵️‍♀️ 11:47-12:43: Approach content like a reporter
🎙 20:41-22:00: Where does the podcast fit in your marketing strategy?
🤔 22:20-23:08: How can we get other people thinking this way?

Related Resources:
The Bridge: https://podcasts.apple.com/us/podcast/id1475946227
Agile Marketing Podcast: https://agilemarketingindy.com/podcasts/
Roderick on the Line: http://www.merlinmann.com/roderick/

How Leadfeeder is Marrying Demand with Brand with Andy Culligan

Wed, 20 May 2020 10:00:09 GMT

We talk a lot about authentic conversations. They're the lifeblood of relationships, which means they're the foundation really great marketing. And now, more than ever before, at least in most of our careers, authenticity and relationships and connections, they really matter. Which is why we're so excited about this episode of The Casted Podcast. In the final episode of Season 3, we talk to Andy Culligan, CMO at Leadfeeder about his life as a CMO in the midst of a pandemic. He and his team have been working to bring brand awareness and demand generation together since he joined the company. When the pandemic hit, Andy knew his team needed to stay the course but become a helping hand to Leadfeeder's audience. Listen in to hear how his team has continued executing their original strategy... but faster. And how their team managed to drive 7500 webinar registrants in just six weeks. This is an episode you don't want to miss!

Maintaining Connection with Hushly's James Kessinger

Wed, 13 May 2020 10:30:04 GMT

When the world gives you a pandemic, make messaging that is still relevant and meaningful to your audience. That's right. We're a few weeks into this quarantine and one thing remains the same today as it did when the pandemic hit, as well as long, long, long before that. Empathy. Know your audience and what is important to them and empathize with them. That's always been important, but now more than ever, it's critical. I'm Lindsay Tjepkema, CEO and co- founder of Casted, the first and only marketing platform built around branded podcasts. And this is our podcast. Here in season three of the Casted podcast, we're talking with CMOs and marketing leaders to see how they're rethinking their marketing strategies in light of the COVID- 19 crisis. I'm hearing inspiring stories from leaders and teams around the world who are taking this as an opportunity to explore new ways to serve and connect with their audiences. And today we're hearing from James Kessinger, the CMO of Hushly, the company that helps you leverage your content to strengthen your relationships with your audiences all the way through to that critical conversion point. He and his team have looked for ways to serve their audiences today in ways that will serve the Hushly brand longterm. So listen in to James, as he explains how a company that is built around conversions has managed to maintain connection in the time of COVID- 19.

Contently: Building Trust Through Thoughtful Content with Joe Lazauskas

Wed, 06 May 2020 10:30:11 GMT

When your content strategy isn't what your audience wants to hear from you, when the topics you planned to cover no longer resonate, when a global pandemic changes everything, not only for you, but also, obviously, for your audience, what exactly do you do? And perhaps more fittingly here, what exactly do you say? When your job, or maybe even your business is content, what does that pivot look like? Today, we're hearing from Joe Lazauskas who heads up marketing at Contently, a company many of you know and love, and they serve both marketing leaders, inside companies, and also freelance content creators. Although his audiences are closely related, they're very different, which Joe knows, and strategically works accordingly as you'll hear. Listen and learn from Joe as he shares an interesting behind-the-scenes look at the content strategy of Contently, as well as incredibly tactical and helpful advice on how to stay nimble with your own content marketing efforts amidst, well, this uncertain time we're all navigating right now.

Content: The Swiss Army Knife of Crayon's Marketing Strategy with Ellie Mirman

Wed, 29 Apr 2020 11:30:09 GMT

In the midst of any crisis many of us have been given the same advice: Look for the good. Seek out the silver lining. And while it can really feel impossible to see the positives in all that is happening right now, when we are speaking specifically about business and even more specifically about marketing, there are some glass-half-full things that can come from this time of crisis and uncertainty. Things we might even be able to carry with us after the crisis has passed. Today, we’ll hear from Ellie Mirman, CMO of Crayon. Ellie shares how she and her team are rethinking their marketing strategy, working together in this crazy time, and finding the silver lining in it all.

How Pluralsight Put Connection First with Heather Zynczak

Thu, 29 Jul 2021 14:27:28 GMT

Today we’re hearing from Heather Zynczak, the CMO of Pluralsight, a company that offers a variety of video training courses for software developers, IT administrators, and creative professionals. Heather’s energy and enthusiasm is so refreshing and motivating right now, as you’ll soon hear. She eagerly shares a couple of initiatives that Pluralsight quickly launched as this crisis started to emerge to really serve its audience.

Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company.

How Drift Reimagined Events with Tricia Gellman

Wed, 15 Apr 2020 11:30:06 GMT

Today we’re learning from the CMO of one of the hottest brands in B2B - that’s Tricia Gellman, the CMO of Drift. She shares openly about how she and the executive team at this big, bold, beloved, fast-growing SaaS company saw down and around the corner in this unprecedented time to act quickly for the health of the team - AND for the business.

Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

Rethinking Audience Engagemet with Gina Hortatsos

Wed, 08 Apr 2020 14:10:26 GMT

Marketing in the time of coronavirus. To say that we are in uncharted territory is an understatement to say the least. None of us has been here before. No other crisis has been quite the same as this one and as marketers, it presents its own set of unique challenges. How are you supposed to reach out to and engage with your audience in a time like this? With your strategy overhauled your events canceled, your campaigns up in the air. What is a marketer to do now? And where do we go from here?

We, like many of you, are pivoting our marketing efforts here at Casted in response to what's happening in the world today with COVID-19 crisis. As all of these changes started to bubble up, our team and I asked the same question that so many of you did. How can we help? It was and is so important to us wage seek first and foremost to bring you value and help you, our audience, navigate these uncharted waters. So what we're doing in the very best way we know how is starting with authentic conversations.

That's why we're starting season 3 of The Casted Podcast right here today. We're starting with this episode where you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.

We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Making Your Podcast Process a Success with David Poole

Wed, 01 Apr 2020 12:00:05 GMT

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Today we sat down with David Poole, Director of Marketing at Georgian Partners and one of the hardworking marketers behind the scenes of The Georgian Impact Podcast. When talking with David about their podcast, one thing became very clear very fast. They are very much like me when it comes to where they fall on the process discussion.
With a six part podcasting process, David and his team have created an assembly line of sorts that works for them to ensure each podcast episode is well-thought out, managed, activated, and measured effectively.
David gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Earning Your Audience with Dan Misener

Wed, 25 Mar 2020 14:22:58 GMT

Today, we’re sitting down with Dan Misener, Head of Strategy and Audience Development at Pacific Content. We loved talking with Dan because Pacific Content is behind some of the BEST branded podcasts out there. And he was able to peel back the curtains of how their company helps these brands ideate, create, and execute extremely successful podcasts.
So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s super powers to build an audience quickly.
Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.

Keeping Remote Teams Connected with Tim Hickle

Wed, 18 Mar 2020 16:01:45 GMT

Today, we're sitting down with Tim Hickle, Head of Demand Generation at Woven and, as you will hear, the guy behind the scenes of their podcast “Scaling Software Teams”. But Tim also runs another show for Woven. But you won’t find it on Apple, Spotify, Google, or any other player. That’s because we're talking about Woven’s INTERNAL podcast. Meaning it is private - shared only with Woven’s team members. Woven has always been a fully remote team. So they have been working to close the gaps between each team member all along - just like so many of us are starting to think about today. Listen in as Tim talks about how they are using podcasts to be intentional about creating structure for those special moments that build relationships and establish deep care and trust amongst a team. Not to mention sharing internal knowledge in a way that is engaging and simply more fun for everyone.

Taking Your Content to Your Audience with Bayley Dietz

Wed, 11 Mar 2020 15:45:04 GMT

Today, we’re sitting down with Bailey Deitz, Senior Marketing Manager at OpenView, and one of the hardworking marketers behind the Build podcast. When talking with her about their audience, it’s clear that OpenView is doing something right. Every week, they send out a blog roundup to their 100,000 subscribers. So with such a successful blogging network, why podcasting? Simple. Their team saw an opportunity to go to a channel that was popular among their audience, a chance to get into their audience’s headphones you could say. Bailey took us behind the scenes at OpenView and gave us an inside look at creating the Build podcast and how they make it so sticky (hint: it has to do with the amazing network of leaders the company has). We also dive into how their podcast fits into their overall content strategy, and how the team uses podcasts to create even more content for their brand.

Making the (Network) Dream Work with Molly Sloan

Wed, 04 Mar 2020 15:52:47 GMT

Today, we’re sitting down with Molly Sloan, Senior Manager of Marketing Communications at Drift. Part of Molly’s job (yes it’s only PART of her job) is managing the Hypergrowth Podcast Network. A network of 4, soon to be 5 active podcasts, that she manages on a day-to-day basis. I’m just going to let that sink in for a minute.

FIVE podcasts. Most of us know how much work goes into creating a podcast and we only manage one. Imagine being responsible for managing 5 shows, and not just any shows, but shows for DRIFT. That’s no small feat.

Molly took us inside the Drift network and inside what a normal day in the life is like for her. One thing that was clear to her from the start, was that in order to be successful (and sane) in her role, she needed to create a great process for herself and her hosts, and then trust in that process. It takes a lot of teamwork to make such a large network of shows work, and Molly utilizes the strengths of her team to keep the podcast process running smoothly.

Key Takeaways:
Should we all have a network of shows?
Strategy (adding pieces to the puzzle)
How does a show come together?
Feeling overwhelmed?
Encouraging people to subscribe
The power of owning your audience

Peeling Back the Curtain of Character Count with Joe Wadlington

Thu, 27 Feb 2020 19:52:14 GMT

In the Season 2 premiere of The Casted Podcast, we had the pleasure of talking with Joe Wadlington, Global Creative Lead at Twitter, and creator and host of the Twitter podcast, Character Count. In our interview, Joe lets us in on the worst kept secret at Twitter. They are ALL about authenticity and taking an experiential approach to marketing. And you know where we stand on that, so it’s safe to say Twitter is all good in our book. Given their stance on experiments and authenticity, it should be no surprise that their first branded podcast was born out of an experimental marketing project. Joe gives us a behind-the-scenes look at how Character Count was born out of a quarterly experiential marketing project. He also gave us an eye-opening look at what planning, managing, activating, and measuring for each episode looks like.

Casted Season 2 Trailer | 3 Clips with Jay Acunzo

Wed, 19 Feb 2020 15:16:21 GMT

We loved getting a behind the mic view from several hosts in Season 1, but in Season 2, we’re going to chat with the talented folks behind the biggest brand podcasts in marketing. Season 2 launches February 26th, In the meantime, I wanted to share an amazing interview from our friend Jay Acunzo’s new show 3 Clips. Why? Because Jay recently featured Casted customers Gail Axelrod and Molly Sloan of Drift. And together, they went behind the scenes of Drift’s network of incredibly successful podcasts.

Thanks so much to our great friend Jay for sharing this episode with us so that we could share it here on the Casted Podcast with you.

Bonus: Casted Launch Party Live Recording

Wed, 12 Feb 2020 15:03:00 GMT

Podcasting. Authentic conversations. Podcat. What do these things have in common? Well, they are each an important part of our foundation here at Casted. Yes, even Podcat has played an important part of our startup story, which we’re going to get into here today.

Casted just officially announced our launch and the close of our seed funding. To celebrate, we hosted an amazing launch event here in Indy. Since many of you couldn’t be here to join the celebration, we’re bringing the party to you. Join us today in this very special episode of the Casted Podcast, which was recorded live at our launch event at the Vogue theater here in Indianapolis on February 5, 2020. You’ll hear a special message from our CEO and then listen in on the live podcast recording our producer, Fabian, recorded with me and my fellow founders at the event.

Best of Season 1: How to Impact Your Brand With B2B Podcasts

Wed, 11 Dec 2019 12:49:27 GMT

On this week's show, we're taking a look back at more big takeaways from season one. This episode focuses on the impact of B2B podcasting, not just for your brand but also for your host. Here are 5 of our favorites clips pulled from season one to help you make the most of your podcast.

Best of Season 1: How to Make the Most of Your Podcast

Fri, 06 Dec 2019 19:17:40 GMT

On this week's show, we're taking a look back at the big takeaways from season one. This episode focuses on making the most out of your podcast. Here are our top 5 clips to help you make the most out of your show!

Make The Show You Want to Listen to With Jeremy Donovan

Wed, 04 Dec 2019 15:47:05 GMT

Jeremy Donovan is the host of the Hey Salespeople podcast where he interviews the brightest minds in modern sales to bring you immediately actionable advice. While he didn’t set out to host the show, he continually urged his CEO and CMO to start a podcast because he saw an opportunity for brand building and giving … Continue reading Make The Show You Want to Listen to With Jeremy Donovan →

Engaging Your Audience With Tom Webster

Thu, 14 Nov 2019 15:46:00 GMT

Tom Webster is the Senior Vice President of Marketing and Strategy for Edison Research. He has helped Edison Research co-author The Infinite Dial, the longest-running research series on digital media consumption. This annual report has been the flagship study of mobile behaviors, internet audio, podcasting, social media, smart speakers and more since 1998. In this … Continue reading Engaging Your Audience With Tom Webster →

Set Up Your Supply Chain With Sam Jacobs

Wed, 06 Nov 2019 15:46:00 GMT

Sam Jacobs is the host of The Sales Hacker Podcast, a show designed to give you tangible, practical insights about B2B sales. He has been behind the mic since 2017 and attributes his early success to an unfair advantage, the built-in Sales Hacker audience of 100,000+ email distribution list and recognition early on that they … Continue reading Set Up Your Supply Chain With Sam Jacobs →

Putting The Time In With Eric Boduch

Wed, 30 Oct 2019 14:46:00 GMT

Eric Boduch is the host of Product Love, a podcast where they interview product managers and explore the craft of product management. Eric’s journey as a podcast host was a natural extension of his chief evangelist duties where he could do more work around building community, best practices, and focus on having authentic conversations to … Continue reading Putting The Time In With Eric Boduch →

Be Your Own Worst Critic With Chad Sanderson

Wed, 23 Oct 2019 14:46:00 GMT

Chad Sanderson is the host of the B2B Revenue Executive Experience podcast, a show dedicated to helping executives train their sales and marketing teams to optimize growth. Chad’s journey in podcasting started 2 years ago and like many of us, it was a way to create content and provide value. He knew that he loved … Continue reading Be Your Own Worst Critic With Chad Sanderson →

Return on Relationship With Sangram Vajre

Wed, 16 Oct 2019 14:46:00 GMT

Sangram Vajre is the founder and host of the Flip My Funnel podcast, a daily show that he started in January 2018. While the podcast itself has only been around for about 2 years, the flip my funnel community started way back in 2015. Sangram is the chief evangelist and co-founder of Terminus as well … Continue reading Return on Relationship With Sangram Vajre →

How Hard Can It Be With Heike Young

Wed, 09 Oct 2019 14:46:00 GMT

Heike Young is one of the original hosts of the Salesforce Marketing Cloudcast, one of the first B2B podcasts that started way back when Serial first took the podcasting world by storm. While she originally started out as a producer for the show, she quickly took on a hosting role and was an integral part … Continue reading How Hard Can It Be With Heike Young →

Creating Better Shows With Jay Acunzo

Wed, 02 Oct 2019 14:46:00 GMT

Jay Acunzo is the host of Unthinkable, one of my personal favorite podcasts. He has been making shows since 2014 and is also an author, speaker, and founder of Marketing Showrunners, a company on a mission to help marketers build passionate audiences for their brands. Jay is an amazing storyteller and “creativity savant” so we … Continue reading Creating Better Shows With Jay Acunzo →

Making The Ask with Stephanie Cox

Wed, 25 Sep 2019 14:46:00 GMT

Stephanie Cox hosts the Mobile Matters podcast, which facilitates conversations with mobile thought leaders. She is also VP of Sales and Marketing at Lumavate, a platform for digital marketers to quickly build, test, publish, and manage Progressive Web Apps. And if all that wasn’t enough, Stephanie also recently launched a second podcast called Strong Opinions. … Continue reading Making The Ask with Stephanie Cox →

To Podcast or Not to Podcast With Jay Baer

Wed, 18 Sep 2019 14:46:00 GMT

Jay Baer is the host of two podcasts: Social Pros and Talk Triggers, and has produced over 400 episodes. You may also know him as the author of some of your favorite marketing books, speaker at you favorite marketing conferences, and founder of Convince and Convert. Jay has been working in the industry for over 25 years, podcasting since 2012 and has advised other B2B organizations to improve their online marketing strategies.

In this episode Jay shares his experience as a podcast host and gives us a story you probably haven't heard before a behind-the-mic glimpse at his foray into podcasting, as well as what advice he has for you as you get into it, too.