Level Up: A Marketing Podcast

Huber Engineering's Most Innovative Campaigns

Thu, 04 May 2023 04:01:00 GMT

Ensuring your marketing strategy is innovative can feel overwhelming as it can take a massive amount of creativity and problem-solving. But innovations can be small and build on top of each other to craft truly innovative and unique customer experiences.

In this Level Up episode, our special guest Jenna Giles (Associate Principal Digital Designer) joins Laura Madden (Sr. Manager of Marketing Strategy and Services) and Jordan Kraus(Client Success Partner) to discuss how Lev and Huber Engineering worked together to use Huber Engineering's dynamic, innovative content to create hyper-personalized email campaigns.

The Psychology of Why We Buy

Thu, 20 Apr 2023 04:01:00 GMT

Customers are constantly bombarded with ads and offerings every day, encouraging them to continually buy new products and services. But with so much noise in today's market, how can marketers and sales team increase their understanding of what encourages a customer to make a purchase?

In this Level Up episode, join Jordan Kraus (Client Success Partner) and Tyler Williams (Managing Sales Director) as they break down why people make subjective decisions and then find objective reasoning to support their purchases. As well, they provide some best-in-class tips on how marketing and sales teams can ensure they are meeting their customers where they are emotionally throughout their buyer's journey.

Top 5 Tips to Getting Ahead of Evolving Customer Expectations

Thu, 06 Apr 2023 04:00:00 GMT

As technology has continued to rapidly evolve and enable high-quality experiences, we’ve seen the demand for dynamic customer experiences grow. Still, many marketing teams find themselves using outdated technology and processes that are hindering them from providing more personalized experiences.

In this Level Up episode, Jordan Kraus (Client Success Partner) and Joe Kaltenthaler (Senior Manager of Lev's Data/Identity Practice) as they outline five practical tips that can help you stay informed on evolving customer expectations and optimize your marketing operations to empower experiences that exceed these expectations.

Addressing Common Cliches of Digital Transformation

Thu, 23 Mar 2023 14:30:51 GMT

Digital transformation: it’s a movement that businesses in every industry have been told they need to undergo. But what does it actually mean for you and your marketing team?

In this episode of Level Up, the podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers 1-up their strategy, Tyler and Joe discuss the common cliches and preconceptions of digital transformation. By breaking these cliches down, they pinpoint:

What’s typically involved in a marker’s digital transformation
How it’s effective in enhancing the customer experience
How you can find a partner who adds value to every interaction throughout your digital transformation journey

What's In and Out in 2023

Fri, 10 Mar 2023 18:42:36 GMT

With changes in consumer preferences, constrained budgets, and a potentially rocky economy, marketers have a lot of challenges to consider and overcome. In this episode of Level Up, the podcast focused on helping marketers 1-UP their strategy and grow personally and professionally, Laura and Jordan discuss the marketing trends they believe are in and out in 2023.

Gain insight into how you can make more accurate decisions with first-party data, increase customer loyalty through building more authentic experiences, and find a knowledgeable, strategic partner who will work alongside you to solve your biggest challenges.

Introducing Our Level Up Hosts

Thu, 23 Feb 2023 05:01:00 GMT

It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally.

For those of you who’ve been subscribing to us since the very beginning of our In the Clouds podcast, you still can expect to gain strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to 1-UP your marketing strategy and overcome any challenge in your way!

In our very first episode, learn more about our Level Up co-hosts, Laura Madden (Sr. Manager of Marketing Strategy & Services), Jordan Kraus (Client Success Partner), Joe Kalthenthaler (Sr. Manager of Lev’s MC Personalization and Intelligence), and Tyler Williams (Managing Director of Sales) as they discuss what led them to Lev, the most influential project they’ve worked on, and the best marketing-related advice they’ve ever received.

Client Spotlight: Wild Birds Unlimited 🐦🦉🦚

Fri, 29 Jul 2022 17:17:45 GMT

In this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail locations around the U.S. and Canada, with the goal of helping you find joy in your environment by inviting birds into the backyard. Bo has been with WBU for more than 20 years, and has been a part of their digital marketing transformation. In this podcast, you will learn where they started with email marketing (as the first enterprise customer of ExactTarget!), and how they have evolved their marketing strategy and used creativity and personalization to engage with their customers. (Also, be sure to listen for three bird fun facts shared by Bo!)

Ultraviolet Keynote: The Future of Marketing with Crystal Washington

Fri, 15 Jul 2022 13:55:39 GMT

Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world.

Topics of conversation include:

The Future of Work
The metaverse and taking a pragmatic approach, how gamers have been in the metaverse for years already.
Crystal on web3 opportunities
The trajectory with Web3, how long until it is part of everyday life?
Artificial intelligence, augmented reality, machine learning and the future of data
Loyalty and how it is shifting the way data is collected
Richer data, richer segmentation, and what an executive within a marketing organization should do to bring the organization forward

Ultraviolet Keynote: Embracing Accountability a Conversation with Kara Swisher

Fri, 01 Jul 2022 13:00:00 GMT

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself.

Conversation topics include:

The Reckoning in tech, and how leaders can best manage their communication platforms and systems
Preserving online privacy, data ickiness, and how we should be thinking about cyber attacks
The Metaverse, vaporware, Twitter, and Elon Musk
Representation and innovation in the tech industry
Kara's thoughts on her career, on respecting audiences, and advice for female journalists

Ultraviolet Keynote: The State of Marketing with Bobby Jania

Fri, 17 Jun 2022 14:39:15 GMT

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape.

Topics included in this episode touch on:

Innovation as a priority for marketers and where to start
Adopting A.I. and improving customer experiences
Having access to the right data and how it impacts the business
Data privacy and being good stewards of customer data
What's next for Bobby's team at Salesforce

Saved by the Bell x Marketing Cloud

Fri, 13 May 2022 14:33:31 GMT

What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud. They discuss the Marketing Cloud rebrand, align each Saved by the Bell character to a Marketing Cloud product, and highlight the notable moments and episodes.

Ask A Marketing Cloud Expert

Fri, 29 Apr 2022 15:23:44 GMT

You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anything and everything Marketing cloud -- from data models to A/B testing.

A Conversation with Fox's VP of Marketing Technology Kevin Cuxil

Fri, 11 Mar 2022 14:52:54 GMT

Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevin's favorite tools and Salesforce strategies.

Marketing Cloud: Spring 2022 Release Updates

Fri, 18 Feb 2022 14:51:02 GMT

Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include:

Datorama Reports: New Fields (Measurements and Dimensions)
Real-time Behavioral Engagement for Mobile Apps
Salesforce CDP and App Exchange: Partner Apps
BU Aware Integration between CDP and Journey Builder
Datorama Enhancements for Ecommerce
Datorama Budget Allocator
New Einstein Innovations for Marketing Cloud

Cognitive Marketing Series: Heuristics and Biases Part 1

Fri, 04 Feb 2022 16:13:17 GMT

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.

Cognitive Marketing Series: Prospect Theory and Endowment Effect

Fri, 21 Jan 2022 21:07:56 GMT

In latest episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss prospect theory and endowment effect. They discuss what they are and how they can be applied to everyday life and marketing. Check out the resources below to learn more about the value function, and also Lev's Ultraviolet conference.

The Best of Completely Unrelated 2021

Mon, 20 Dec 2021 13:30:07 GMT

The best of Completely Unrelated is back for the second year in a row! We have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Highlights include:

What band you would love to see? (Episode: Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability)
Who's your famous best friend? (Episode: Innovation Series: What's Possible in Marketing Cloud?)
Who's your favorite sitcom character? (Episode: Cognitive Marketing Series: Paradox of Choice)
What are the worst colloquialisms? (Episode: Marketing Cloud: June 2021 Release Updates)

Talking Text With Attentive

Fri, 05 Nov 2021 18:29:18 GMT

Allison Kelly, VP of Partnerships from Attentive join hosts Bobby and Cole to talk all things text, and how Attentive is leading the way in SMS marketing innovations. Attentive helps brands create meaningful interaction through personalized text messaging. They discuss how texting has evolved, innovative use cases, and how Attentive can integrate with Salesforce. Be sure to check out Attentive's interactive Holiday Village to learn more about SMS wherever you are in journey.

Inside Lev's Marketing Tech Stack with Holly Enneking

Fri, 22 Oct 2021 14:07:57 GMT

Holly Enneking, Vice President of Marketing at Lev joins hosts Bobby and Cole to discuss Lev's Marketing Tech stack. She walks through Lev's go-to-market strategy, reveals what marketing tools Lev uses, and discusses the challenges of running a small, but mighty marketing team. Halloween Bonus 🎃: Be sure to listen until the end for this episode's Completely Unrelated to reveal what Halloween candy Bobby, Cole, and Holly love the most 🍬🍭🍫

CDPs With Martin Kihn

Fri, 08 Oct 2021 16:38:28 GMT

Marty Kihn joins hosts Bobby and Cole to share his expertise on all things CDPs. Marty is the author of the book, "Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement,” and SVP Strategy, Marketing Cloud at Salesforce. They discuss what a CDP is (what it should do and shouldn't do), use cases for each type of CDP, building a CDP vs buying one, determining if you are ready for a CDP, and clearing up some common misconceptions.

Cognitive Marketing Series: Paradox of Choice

Mon, 27 Sep 2021 21:40:42 GMT

In this episode of the Cognitive Marketing Series, hosts Bobby and Cole discuss the paradox of choice -- the fear of making the wrong choice, when there are too many options presented. They discuss why the paradox of choice happens and how it applies to marketers -- from developing a preference center to creating the "next best action" for their customers.

Cognitive Marketing Series: The Law of Least Effort

Fri, 06 Aug 2021 19:23:41 GMT

The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds," and focus on one principle per episode. The first episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes.

How Bynder Creates Better Digital Experiences for Marketers

Mon, 02 Aug 2021 17:13:52 GMT

In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder. Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. In this epiosde they discuss the difference between DAM and CMS, how Bynder integrates with Marketing Cloud, and what's on Bynder's innovation roadmap this year.

Marketing Cloud: June 2021 Release Updates

Fri, 23 Jul 2021 16:23:13 GMT

Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss:

Salesforce CDP Enhancements
Datorama Updates
Advertising Studio Enhancements
Einstein for Marketing Enhancements

Apple's Mail Privacy Protection: What You Need to Know

Fri, 16 Jul 2021 14:51:34 GMT

In this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overview of the feature, what it really means for marketers, and what marketers can do to ensure it doesn't hinder their marketing strategy.

Ultraviolet Keynote Sessions: Martin Kihn

Mon, 14 Jun 2021 13:56:43 GMT

This is the fourth episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote, In the Clouds host and RVP, Sales at Lev Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts. From the value of customer data platforms, to the move to first person data, to data-driven AI strategies, to Taylor Swift and Justin Bieber, they'll cover everything marketers want to know about getting the most out of their data.

Ultraviolet Keynote Sessions: Angela Duckworth

Fri, 04 Jun 2021 15:46:54 GMT

This is the third episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth. Angela is a psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance. Holly and Angela discuss the importance of grit and how to change your grit score over time, how marketers can deal with feedback productively, grit and creativity, and much more.

Ultraviolet Keynote Sessions: Desirée Rogers

Fri, 28 May 2021 13:40:59 GMT

This is the second episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's Rachel Gilliam talks to Desirée Rogers. Desirée is the first black CEO and Co-Owner of Black Opal Beauty, former CEO of Johnson Publishing Company (creator of Ebony and Jet), and co-owner of Fashion Fair Cosmetics and BLK/OPL. She was also appointed by President Obama as White House Social Secretary, re-positioning the White House as the “People’s House” and implementing innovative events. Rogers offers insights on everything from how to make marketing work in a digital and global age, to how to talk about race and foster a positive, inclusive work environment.

Ultraviolet Keynote Sessions: Scott Dorsey

Fri, 21 May 2021 12:58:05 GMT

This is the first episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. This keynote features Lev's CEO Michael Burton and co-founder of ExactTarget and High Alpha Managing Partner Scott Dorsey. Scott talks about his journey at ExactTarget from startup to Salesforce acquisition, why the brand and culture was so important, and how he helped to cultivate the culture. He also talks about HighAlpha and their amazing growth this past year.

Innovation Series: GolfNow

Tue, 11 May 2021 18:08:41 GMT

This is the sixth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole talk to Nicole Roach who leads customer growth and engagement strategy for GolfNow (a part of NBC Sports). She talks about innovative solutions GolfNow has been creating for golfers including a personalized email that presents dynamic, live tee times and weather to golfers based on their locations and preferences, and what they are doing to focus on golfers' long-term lifecycle.

Innovation Series: Marketing in a Cookieless World

Fri, 30 Apr 2021 13:49:46 GMT

This is the fifth episode of the Innovation Series -- where we highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole have an in depth conversation with Danny Abraha, Lev's Strategy Consultant of Paid Media and Analytics about what the future of paid media looks like. They discuss third-party cookies, IDFAs, CCPA, and what marketers can do to make sure they are being compliant with these new policies.

Innovation Series: What's Possible in Marketing Cloud?

Fri, 23 Apr 2021 14:06:45 GMT

This is the fourth episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Brett Billups from Lev. Brett is a Senior Manager, Solution Architects, and when asked if it's possible in Marketing Cloud, he will always say yes. He shares the details of some innovative solutions he has worked on including couponing for web and in-store capability, dynamic link shortening, and a workaround for pulling contact key.

Innovation Series: Formstack

Fri, 16 Apr 2021 12:35:29 GMT

This is the third episode of the Innovation Series -- where we will highlight marketing experts to learn how they are innovating in Salesforce Marketing Cloud. In this episode, hosts Bobby and Cole chat with Joel Houghton and Zak Pines from Formstack to learn how they are being innovative in Marketing Cloud and with their customers. Formstack is a workplace productivity platform that helps organizations streamline digital work through no-code online forms, documents, and signatures.

Innovation Series: Movable Ink

Thu, 01 Apr 2021 15:14:44 GMT

This is the second episode of the Innovation Series -- where we will highlight experts from marketing experts to learn how they are innovating in Salesforce Marketing Cloud.

In this episode, hosts Bobby and Cole chat with Kyle Schroeder and Mike Dietz from Movable Ink. Movable Ink is a personalized content platform that helps digital marketers create personalized, visual experiences across email, web, and display. They take data and context and turn it into creative that is generated in real time, or at the moment of engagement for the end user.

In this episode, Kyle and Mike share:

+ Solutions Movable Ink has created for Marketing Cloud

+ What the most widely used feature is on the Movable Ink platform

+ How their clients have helped push them to innovate in the Movable Ink platform

+ Innovative customer examples

A big thank you to Movable Ink for being a sponsor of Ultraviolet. Be sure to check them out in the session, “Personalization Tactics to Excel in a Changing Landscape.”

Innovation Series: How Lev Innovates in Marketing Cloud

Fri, 26 Mar 2021 13:00:00 GMT

This is the first episode of the Innovation Series -- where we will highlight experts from Lev, Salesforce, and our customers to learn how they are innovating in Salesforce Marketing Cloud.

In this episode, hosts Bobby Tichy and Cole Fisher talk with Brian Esham who is the Director of Emerging Services at Lev. Brian leads a team that is focused on the new technology coming out of Salesforce, and how to help Lev's customers use it to their fullest potential.

Brian has been an integral part of leading Lev in creating innovative solutions like Abandoned Cart, integrating Datorama with Marketing Cloud, and connecting Interaction Studio data across the entire Salesforce ecosystem. Bobby, Cole, and Brian discuss why these solutions were created and how we did it.

Migrating from Marketo to Salesforce Marketing Cloud: What You Need to Know

Mon, 22 Mar 2021 14:00:54 GMT

In this episode, hosts Bobby and Cole walk through the five things you should be mindful of when migrating from Marketo to Salesforce Marketing Cloud. This includes:

+ Don’t just “lift and shift” from one platform to another

+ Make sure your business goals and objectives are front and center

+ Marketo’s data model is very different from Salesforce Marketing Cloud

+ Be mindful of the translations between Marketo and Salesforce Marketing Cloud

+ Create a process for syncing unsubscribes when transitioning between platforms

Customer Spotlight: How WEX uses Marketing Cloud for Brand Scalability

Fri, 12 Mar 2021 15:16:31 GMT

Marketing Cloud: January 2021 Release Updates

Fri, 05 Mar 2021 13:38:22 GMT

Hosts Bobby and Cole breakdown the highlights from Salesforce's January 2020 Marketing Cloud updates.

Salesforce Digital 360: Everything You Need to Know

Fri, 18 Dec 2020 14:15:04 GMT

In this episode, our hosts invite Benjamin Yerushalmi, Vice President, Global Cloud Solution Alliances at Salesforce to learn more about Digital 360. Released earlier this year, D360, brings together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world.

Introducing SubscriberX

Thu, 12 Nov 2020 17:48:09 GMT

We’re excited to announce the launch of SubscriberX—an integrated solution powered by Salesforce that empowers marketers to grow their subscriber base, increase revenue, and drive customer loyalty. SubscriberX enables subscription-based companies, particularly in media and entertainment to connect with their customers across the customer lifecycle, drive personalization, and create meaningful customer experiences.

Salesforce Marketing Cloud: October 2020 Release Highlights

Thu, 05 Nov 2020 17:59:25 GMT

Hosts Bobby and Cole share their thoughts on the Marketing Cloud updates for October 2020. Updates include Customer 360 Audiences, Interaction Studio triggers into Journey Builder, Einstein for Marketing Cloud enhancements, Ad Studio LinkedIN company matching, tracking Automation Studio changes with advanced Audit Trail, and much more! Listen until the end for a discussion about their favorite board games and why they love them.

The Best of Completely Unrelated

Wed, 30 Sep 2020 14:59:57 GMT

In honor of International Podcast Day, we have put together a compilation of the best moments from the "Completely Unrelated" segment (the portion of the podcast where hosts Bobby and Cole talk about things that are ... completely unrelated). Learn about their worst haircuts, favorite Boy Band and Pop Tart, and a thorough description of Bobby's seasonal drink schedule.

Unique ID 101

Fri, 17 Jul 2020 19:30:33 GMT

In this episode of ‘In the Clouds’ our hosts Bobby and Cole talk all things Unique ID (e.g. Subscriber Key). For those who have or are considering implementing Salesforce Marketing Cloud, identifying the unique ID to use in order to manage contacts is extremely important and can be a difficult decision. That’s why Bobby and Cole break it down to give the Who, What, When, Where, and Whys of unique IDs, and have included examples and items for you to consider. And be sure to tune in to the completely unrelated section to finally settle the debate--is a hot dog a sandwich or not?

SMS Changes: Retirement of Shared Short Codes

Thu, 09 Jul 2020 19:02:38 GMT

In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the original purpose of short codes and what to expect with the upcoming changes. Our hosts explain the actions you need to take now in order to ensure you’re prepared. The US short codes: 36698, 64586, 69979, 80565, 88769 will be removed and deprovisioned from customer accounts on September 30, 2020. And don’t forget to tune in for the completely unrelated section where Bobby and Cole battle it out over the best flavor of PopTarts!

Marketing Cloud Horror Stories: The Do's and Don'ts

Thu, 02 Jul 2020 19:33:58 GMT

This episode is full of spooks and scares as our hosts, Bobby Tichy and Cole Fisher, tell Salesforce Marketing Cloud horror stories from their careers. From large tire manufacturers and sport merchandise retailers to financial services firms and music label groups, Bobby and Cole share all their do’s and don’ts so you can learn from the mistakes they’ve seen and experienced from customers using Marketing Cloud. And you don’t want to miss this episodes ‘completely unrelated’ section where our hosts share great details about their go-to beverage for every season!

Data Migration Best Practices

Fri, 05 Jun 2020 21:03:09 GMT

This episode of In the Clouds was inspired by one of our very own listeners! Hosts Bobby and Cole address questions submitted by a viewer around migrating subscriber data from an Enterprise Data Warehouse, and Salesforce Marketing Cloud Best Practices while doing so. These questions include: What’s the best practice for merging legacy and enterprise subscriber data? Best practices for maintaining? What metrics are companies using around individual subscriber behaviors and how are they grouping them to improve campaign performance? From what I can tell “Subscriber” is legacy whereas “Contact” is enterprise/Journey Builder. Does Contact offer unique advantages that Subscriber does not? And you don’t want to miss Bobby and Cole describing the worst haircut they’ve ever had to wrap it up with completely unrelated! If you have a question you would like to see on an In the Clouds episode, you can email it to us at intheclouds@levdigital.com

Salesforce Marketing Cloud: Latest Updates and 2020 Features

Fri, 29 May 2020 19:04:03 GMT

Our hosts are back at it again, keeping you up to date on all of Salesforce Marketing Cloud’s latest updates and new features being released later this year. Learn more about Interactive Journey, Single Send Journey, and Subscriber Counts at Send Time. Bobby and Cole speak on the new transition from Thunderhead to Evergage and the functionalities now available. You don’t want to miss the news regarding retirement of classic emails (happening June 2020) and find out when classic email edit will be retiring. All these updates and more in this episode of ‘In the Clouds’...oh, and of course stay tuned for our completely unrelated section at the end to hear about Bobby and Cole’s favorite video games!

Salesforce and Sports: Leveling Up The Fan Experience

Fri, 08 May 2020 17:47:52 GMT

In this episode of ‘In the Clouds’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are scoring big with Salesforce Marketing Cloud. In their past time, sports teams historically have been the last to adapt to digital trends but these organizations have quickly realized they are being left behind. Hear what the industry leaders like the NBA and XFL leagues are doing to stay relevant and optimize the fan experience. Learn how teams are using Salesforce to develop a 360 view of the customer and the most critical pieces to streamline the brand experience.

Salesforce for Media and Entertainment: Lights, Camera, Action!

Mon, 27 Apr 2020 20:08:03 GMT

There’s no doubt Americans have increased demand for media, entertainment, and streaming services, now more than ever. Our hosts, Bobby Tichy and Cole Fisher invite Lev’s Managing Director, Tim Mosa, on the show to discuss the impact Salesforce has had on brands with streaming services. We set the scene with gaming and podcasts by answering questions like, What happens to a complex Salesforce instance when one company acquires another? How do companies begin to leverage the data and insights from a company they acquire? Then transitioning over to video on demand. We discuss how Salesforce helps companies keep subscribers engaged, avoid subscription fatigue, and tips to organize data that is relevant and actionable. Learn media and entertainment best practices, use cases, and more in this episode of In the Clouds.

Datorama 101: Built for Marketers

Thu, 16 Apr 2020 21:33:17 GMT

Learn all about the platform designed for marketers. In this episode of In the Clouds, hosts Bobby Tichy and Cole Fisher invite Lev’s Technical Specialist Olivia Miller on the show to discuss all things Datorama. Olivia played an active role in Lev recently being named the number one Datorama Partner last year by Salesforce and is here to share her thoughts on this marketer friendly tool. In this podcast they will cover: 1. The functions of Datorama 2. Things to keep in mind when implementing Datorama 3. How Datorama complements and compares to Tableau 4. How the standard Marketing Cloud connector and Lev’s customized connector can be utilized 5. When it is appropriate to use Data Lake, Datorama’s recent addition 6. Customer Examples And as always, stay tuned for the completely unrelated section at the end to wrap up!

Marketing in a Pandemic: Live Recording

Fri, 03 Apr 2020 20:03:02 GMT

Missed our first-ever live recording of In the Clouds? Have no fear, because we have the recording here! We gave your favorite podcast a radio-feel with our first-ever live episode of In the Clouds. Bobby and Cole dive into do's and don’ts of marketing during a global pandemic and even take audience questions. Stay in the know with this special episode of In the Clouds.

Campaign Studio: Monitoring Your Automations

Fri, 27 Mar 2020 19:57:45 GMT

Learn all about Lev’s not-so-hidden gem! In this episode of ‘In the Clouds’ podcast be-lev-ed hosts, Bobby Tichy and Cole Fisher, invite Lev’s SFMC wizard, Stephen Rosenfeld, on the show to discuss Campaign Studio. Haven’t heard of Campaign Studio? You’re in luck! Stephen shares the story of how he developed Campaign Studio for a Lev customer to help monitor their automations. From that point, the product has evolved to now include 4 great features that easily integrate with Salesforce Marketing Cloud. Learn the basics, hear use cases, and all the new features that Campaign Studio has to offer in this episode of ‘In the Clouds’ podcast.

Interaction Studio: Part 2

Thu, 19 Mar 2020 19:24:21 GMT

We bring you the episode you all have been waiting for...Part 2 of Interaction Studio! In the second half of this two part series, Our be-lev-ed hosts Bobby Tichy and Cole Fisher join Nick Burggraf to continue the conversation of Interaction Studio. In part one, Interaction Studio as a product was discussed and in this episode our hosts will be covering all info regarding implementation of Interaction Studio including: -Strategic implications of Interaction Studio and how it differs from other products within the Salesforce suite. -The typical process and timeline of implementation -Example Use cases of Interaction Studio -Best practices, common pitfalls, and tips for using the product “Marketing is never done. You are always optimizing, evolving, and learning more as you go and that is what Interaction Studio is like.” - Cole Fisher

Interaction Studio: Part 1

Thu, 12 Mar 2020 21:43:18 GMT

Customer engagement has become an essential for marketers but finding tools to effectively manage customer experience can be tough. In this episode of ‘In the Clouds’, Nick Burgraff joins hosts Bobby Tichy and Cole Fisher to discuss Interaction Studio and how it can help marketers drive valuable customer engagement. In this episode they’ll be discussing: 1.) What is Interaction Studio? 2.) How Interaction Studio Works 3.) How Interaction Studio Differentiates and Cooperates with other Salesforce products 4.) Implementation 5.) How much it costs And stay tuned for this episodes ‘Completely Unrelated’ topic: What was your worst job? You don’t want to miss the answers of our be-lev-ed hosts!

Marketing Cloud: January 2020 Updates

Fri, 14 Feb 2020 19:31:17 GMT

Who doesn’t ‘Lev’ a good update? We sure do! In this episode of ‘In the Clouds’ Podcast, guest host Nick Burggraf joins Bobby Tichy and Cole Fisher to keep you up-to-date on Salesforce Marketing Cloud’s January 2020 updates.

CCPA: What You Need to Know

Tue, 28 Jan 2020 20:15:40 GMT

The new year brings many things. Resolutions, new adventures, and in 2020 - California’s new Consumer Privacy Act. This new bill on the block not only gives power to consumers but will quickly affect digital marketers everywhere.

In this episode of the ‘In the Clouds’ podcast, our hosts, Bobby Tichey and Cole Fisher, bring fellow teammate Nick Burggraf on the show to give you all you need to know about CCPA. They are answering all your big questions such as:

What is the CCPA?
The CCPA allows any consumer in the state of California to demand access to all information a company has saved on them, as well as a full list of all third parties said data has been shared with. In addition, the CCPA allows consumers to sure companies if the privacy guidelines are violated. Our host, Cole Fisher goes into detail on what is defined as personal and sensitive data in this podcast.

Who Does it Affect?
Essentially, all companies, digital marketers, and consumers. We dive into greater details on this topic in this podcast, but essentially companies that fall into either of these two categories should be most attentive: We dive into greater details on what specific companies and consumers will be most impacted and who should

When Is It Going Into Place?
As of January 1st 2020, the CCPA is in effect. Our hosts go into detail of what to expect within the first 6 months of the bill’s enactment and what California’s Attorney General is allowing for a grace period.

Repercussions for Non-Compliance?
What all companies want to know! Have no fear, we cover all the nitty-gritty details regarding consequences following the grace period. You’ll want to make sure your business is in the know.

In addition to the big questions, our hosts give their advice and considerations regarding CCPA and their tips to make sure you’re ready for this new bill. Speaking of repercussions, stay tuned until the end to hear our hosts take on their favorite villains!

Customer 360: What Is It?

Tue, 28 Jan 2020 15:47:52 GMT

(Editor's Note: Customer 360 is now know as Salesforce CDP.)

“Imagine a world where a call-center agent knows how a customer uses your app so they can serve them better; a sales associate knows the kinds of products a shopper likes so they can save time in the store, and a website adapts based on a prospect’s recent product reviews. That’s a quick glimpse at the promise of unification for a Salesforce customer.”

In this episode of ‘In the Clouds’ podcast, our hosts, Bobby Tichy and Cole Fisher, invite teammates Ryan McCambridge and Nick Burggraf on the show to take a deep dive into Customer 360 (now known as Salesforce CDP). To help our listeners better understand the platform, they will be covering: What is Customer 360? Customer 360 offers a new set of services that will enhance data management across all of Salesforce, the #1 CRM for sales, service, communities, commerce, and marketing. What’s the goal of the platform? To connect enterprise data from any source. To build a unified customer profile. To manage customer insights and inspire engagement. When can you get it? Ryan and Bobby also discuss the benefits of buying Customer 360 vs building a platform of your own to manage and integrate customer data. Stay tuned until the end as one of our hosts shares what happens when a tech guy shares a story about his brave venture into home improvement; you don’t want to miss it!

Marketing Cloud Deep Dive: Google Analytics 360 Integration

Thu, 29 Oct 2020 14:44:14 GMT

In this episode hosts Bobby Tichy and Cole Fisher invite fellow teammate Nick Burggraf back on the show to introduce and discuss Google Analytics Customer 360. They will cover the basics of what Customer 360 is, how to build and implement the program, and it's integration with Salesforce Marketing Cloud.

Marketing Cloud: 2019 Releases and CNX Takeaways

Fri, 06 Sep 2019 18:45:03 GMT

In this episode, hosts Bobby Tichy and Cole Fisher invite guest host Nick Burggraf on the show to discuss exciting 2019 Marketing Cloud releases, Salesforce's Tableau acquisition, and their takeaways from Connections 2019.

Marketing Cloud Implementation: Journey Builder

Fri, 30 Aug 2019 18:29:10 GMT

In this episode of "In the Clouds Podcast," hosts Bobby and Cole discuss the basics of implementing Journey Builder. You'll learn how to utilize all the differentiator components of Journey Builder, techniques on developing the best (and worst) journeys, and tips on avoiding common mistakes.

Marketing Cloud Deep Dive: Ad Studio

Tue, 23 Jul 2019 20:50:09 GMT

In this episode of "In the Cloud Podcast," hosts Bobby and Cole take a deep dive into all things Ad Studio. Learn tips, tricks, and best practices for this platform.

Marketing Cloud Implementation: Migrating To Warmth

Wed, 12 Jun 2019 18:24:40 GMT

In this episode of "In the Clouds: A Marketing Cloud Podcast," Bobby and Cole are joined by Lev's Associate Principal Marketing Consultant, Susan Prater to discuss migrating from Your Current ESP + IP Warming.

Marketing Cloud Implementation: Data Modeling, Design + Integrations, Oh My

Wed, 12 Jun 2019 18:20:35 GMT

In this episode of 'In the Clouds: A Marketing Cloud Podcast,' Bobby and Cole are joined by Solution Architect, Stephen Rosenfield to talk through data modeling, design and integration.

Marketing Cloud Implementation: How to Get Ready for Your First Test Email

Wed, 29 May 2019 19:48:26 GMT

In this episode of In The Clouds, podcasts hosts, Bobby Tichy and Cole Fisher, discuss the beginning stages of implementing Marketing Cloud - specifically gearing up for email sending readiness. What does it take to get ready to send that first test email?

Welcome to the Cloud: Marketing Cloud 101

Wed, 29 May 2019 18:34:59 GMT

In the inaugural episode of In The Clouds, podcasts hosts, Bobby Tichy and Cole Fisher, share the history of Salesforce Marketing Cloud (formerly ExactTarget), discuss email marketing 101 - including the differences between Studios and Builders and digital channels, and talk about work productivity.