The Marketing Cloudcast

Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future

Fri, 14 May 2021 18:55:00 GMT

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way.

LINK: Learn more about Atomic Content Personalization

Presented in partnership with WordPressVIP

Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum

Thu, 29 Apr 2021 17:00:00 GMT

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing.

Presented in partnership with WordPressVIP

Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing'

Fri, 16 Apr 2021 16:00:00 GMT

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in!

Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach"

Fri, 09 Apr 2021 14:37:31 GMT

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments.

Presented in partnership with WordPress VIP.

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile

Fri, 02 Apr 2021 22:00:01 GMT

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself!

Presented in partnership with WordPressVIP.

Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement

Thu, 25 Mar 2021 22:00:00 GMT

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale.

Presented in partnership with WordPressVIP.

5 Marketing Books You Must Read in 2021

Wed, 09 Dec 2020 06:24:15 GMT

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeMegan and let @marketingcloud know your thoughts on this episode or ideas for a future topic.

How to Speak ABM: Episode 8 – Our Key Takeaways

Sat, 21 Nov 2020 02:37:40 GMT

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways.

We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!

How to Speak ABM: Episode 7 – The Future of Lead-Gen

Fri, 13 Nov 2020 00:52:40 GMT

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in.

Resources:

Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI

How to Speak ABM: Episode 6 – The Digital Handshake

Thu, 05 Nov 2020 22:29:21 GMT

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake.

Guest: Lester McHargue, Executive Strategist, Manufacturing at Salesforce

Resources:

Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j
Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP

How to Speak ABM: Episode 5 – Three’s Company

Tue, 03 Nov 2020 22:00:00 GMT

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach.

Guests:

Rob Archacki, Partner and Associate Director, B2B Marketing & Sales at BCG
Lisa Perry, Sr. Manager, 1:1 Enterprise ABM, Salesforce
Cinzia Bazzo - National Vice President Retail Canada, Salesforce

Resources:

Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW
BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH

How to Speak ABM: Episode 4 – 3 Steps to Success

Tue, 27 Oct 2020 20:59:39 GMT

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:

The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

How to Speak ABM: Episode 3 – Account Anthropology

Fri, 16 Oct 2020 21:00:00 GMT

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.

Guests:

Daniel Englebretson - Co-founder and Head of Client Services at Khronos
Neha Shah - Director, Product Marketing at Salesforce Pardot

Resources:

A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

How to Speak ABM: Episode 2 – The Data Imperative

Thu, 08 Oct 2020 23:49:52 GMT

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.

Guests:

Resources:

Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
Marketing Intelligence Report - https://sfdc.co/bu3LHs
A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA

How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing

Thu, 01 Oct 2020 21:12:56 GMT

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.

Guests:

Mike Kostow, GM Pardot at Salesforce
Emma Chalwin, SVP Global Field Marketing at Salesforce

Resources:

The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
6th State of Marketing Report: https://sfdc.co/p5LXG

Moment Makers: Episode 8 – Our Key Takeaways

Thu, 17 Sep 2020 21:30:00 GMT

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!

Moment Makers: Episode 7 – The Skills You Need to Stand Out

Thu, 03 Sep 2020 21:00:00 GMT

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career?

Guests:

Thomas Barta - Author of The 12 Powers of a Marketing Leader
Rochelle Hinds - VP of social media at OneUnited Bank
Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes

Resources:

The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK
Twitch: twitch.tv/BlackCompat
The ESHcast: https://sforce.co/359V5FM
Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942

Moment Makers: Episode 6 – You’re in Charge. What’s Next?

Thu, 27 Aug 2020 21:00:00 GMT

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out!

Guests:

Jay Baer, Founder of Convince & Convert

Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World

Resources:

Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5
Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ

Moment Makers: Episode 5 – A Sharp Eye on ROI

Thu, 20 Aug 2020 20:55:18 GMT

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success.

Guests:

Mike McGuirk, Lecturer at Babson College
Doug Morneau, author of 3 Big Lies
Anand Kishore, CEO and Co-Founder at AspireIQ

Moment Makers: Episode 4 – How Real Is Real-Time Personalization?

Thu, 13 Aug 2020 21:00:00 GMT

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie!

Guests:

Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
Lisa Tan - Chief Marketing Officer, Reverie
Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie

Resources:

Salesforce + Google Virtual Adventure - sforce.co/virtualadventure
https://www.merkleinc.com/what-we-do/salesforce-partnership

Moment Makers: Episode 3 – You’ve Got the Data. Now What?!

Thu, 06 Aug 2020 21:00:00 GMT

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal.

Resources:

Aetna Advice: https://youtu.be/Q5tOnF-_0qo
No-Code Preference Center Landing Page: https://sforce.co/33wW0iU
No-Code Preference Center PDF: https://sforce.co/2EUzpCB

Moment Makers: Episode 2 – Walking the Data Tightrope

Thu, 30 Jul 2020 22:07:25 GMT

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations.

Resources:

Moment Makers: Episode 1 – The New World of Marketing

Thu, 23 Jul 2020 20:00:00 GMT

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing.

Guests:

Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce
Engelina Jaspers - author of Marketing Flexology
Erna Alfred Liousas - CEO and Founder of U*Realized

Resources:

Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c
U*Realized Website: www.u-realized.com/
HR Redefined: www.hr-redefined.com/
Tech Ladies: www.hiretechladies.com/our-story/

Leading Through Change: Episode 9 – Reflection & New Series Teaser

Wed, 10 Jun 2020 20:30:00 GMT

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!

Leading Through Change: Episode 8 – Insights from 7,000 Marketers Worldwide

Fri, 22 May 2020 14:00:00 GMT

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job.

Resource:
6th Annual State of Marketing Report: sforce.co/marketing

Leading Through Change: Episode 7 – Using AI as a Catalyst for Change

Fri, 15 May 2020 12:00:00 GMT

Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on its feet. We also talked with Salesforce’s AI expert, Veda Kumarjiguda to share tips and tricks for any marketer to start incorporating AI into their day to day jobs.

Leading Through Change: Episode 6 – Purpose Driven Marketing with Kimberly-Clark's #ShareASquare

Mon, 11 May 2020 19:50:47 GMT

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function?

In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing.

Resource:
Social Studio 90 day free trial: sfdc.co/social90days
Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square

Leading Through Change: Episode 5 – Stories of Resilience with Mark Cuban

Thu, 30 Apr 2020 12:30:00 GMT

Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffington, founder of the Huffington Post to share with us stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at salesforce.com/live.

Leading Through Change: Episode 4 – Non-Profit Brand Marketing With the Anti-Defamation League

Tue, 21 Apr 2020 19:00:00 GMT

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.

Leading Through Change: Episode 3 – Non-Profit Communications with Common Sense Media

Wed, 15 Apr 2020 18:00:00 GMT

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.

Leading Through Change: Episode 2 – Reimagine Events into Digital Experiences

Tue, 07 Apr 2020 10:32:43 GMT

In this time of tremendous global challenge and continued business transformation, marketers are forced to evolve how they create customer experiences, programs, and drive growth. In this episode we discuss how our Salesforce team in Australia, had to pivoted turning an original in-person event into a reimagined digital experience in 10 business days.

Leading Through Change: Episode 1 – Pivoting with Empathy

Tue, 31 Mar 2020 16:00:00 GMT

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers are supported and taken care of? In this episode we connect with Hayley Nelson, VP of Content Marketing at Salesforce, Brian Helfrich, owner of Summit Coffee, and Wally Bruner, who leads meditations at Salesforce in addition to his role as a Director of Talent Development.

How Fanatics Scores the Perfect Play for Hyper Personalization

Thu, 12 Mar 2020 21:00:00 GMT

Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.

How to Create The Perfect Welcome Series with BELLA+CANVAS

Thu, 27 Feb 2020 13:00:00 GMT

With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they've discovered, is through the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. In this episode you'll learn from digital marketing expert, Roxane Chabassier, at BELLA+CANVAS as she shares best practices for building the perfect welcome series. You can access Roxane’s session at Dreamforce here: https://sfdc.co/roxane

Building a Coffee Brand From the Ground Up with Ben Higgins

Thu, 13 Feb 2020 13:30:00 GMT

We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to build his company. His tips are perfect for anyone looking to transform a bold idea into a buzz-worthy business venture.

Congrats - You’ve Survived The Holidays! Now What?

Thu, 30 Jan 2020 13:30:00 GMT

You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar Company as well as Hilding Anderson, Author of “Reimagining Business in the Age of the Customer” and Head of Strategy for Retail at Publicis Sapient. We caught up at NRF’s Big Show (National Retail Federation) where we learned about the latest and greatest in retail technology. For more information on holiday insights visit https://sforce.co/AllWrappedUp.

The Art of Translation - Are You Speaking Your Consumer’s Language?

Thu, 16 Jan 2020 15:54:54 GMT

Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.

Communication Strategies You Need to Know

Sat, 28 Dec 2019 04:11:11 GMT

In this episode we share all the communication strategies you need to know through one of our conversations from Dreamforce with the wonderful Alicia Trost - BART's Chief Communications Officer. Alicia shares her career journey as a Chief Communications Officer and what it takes to create a powerful platform for to build strong relationships with customers in real-time.

Embracing Multicultural Marketing as a Necessity

Fri, 06 Dec 2019 13:01:38 GMT

Marketing to different personas, understanding your audience and making sure they are diversely represented is crucial to every organization's success. In this episode our guest Sydni Craig-Hart - CEO of Smart Simple Marketing, an expert in the multi-cultural marketing space - shares impactful ways we can connect with our audience in an authentic way.

The Trailblazers of Dreamforce 2019 - Teaser!

Fri, 22 Nov 2019 01:50:04 GMT

We've had tons of great conversations with marketers around the world here at Dreamforce in San Francisco. This episode shares a quick teaser from what we learned this week featuring two trailblazers: Roxane Chabassier, Digital Marketing Director at BELLA+CANVAS and Alicia Trost, Chief Communications Officer at BART. We'll be sure to post the full episodes later on. To dive into more great conversations, best practices, product innovations, industry insights and more from this week, head to salesforce.com/live.

Holiday Predictions 2019

Thu, 07 Nov 2019 13:00:00 GMT

We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub

Get Ready for Dreamforce 2019

Fri, 25 Oct 2019 13:19:04 GMT

On November 19-22nd we’ll be taking over San Francisco to bring you the largest software conference on the planet, Dreamforce. To help us out, we brought on 9 time Dreamforce attendee Rob Begg to share his tips and tricks for Dreamforce this year. For more information head to Dreamforce.com and if you’ll be joining us from your cozy desk at home, you can tune in at Salesforce.com/live for keynotes, recorded sessions and more!

How Caleres Makes People Feel Great, Feet First

Fri, 11 Oct 2019 13:30:00 GMT

Today's episode features Corinna Cohen, Salesforce Marketing Cloud Platform Developer at Caleres and well known name in the Women of Email community. Her background is in engineering and has been in roles deploying emails and consulting with brands like Xbox Live, Expedia, Nike, and SkyMall. If anyone knows email best, it’s Corinna.

Caleres is fashion portfolio of shoe brands. Many of them that you'd be familiar with are Sam Edelman, Famous Footwear, Dr. Scholl's, and one of her favorites is Naturalizer. And fun fact Naturalizer was the very first women's shoe ever created.

I had the pleasure of meeting Corinna at Connections back in June, and wanted to share with you our conversation around how Caleres is inspiring people to feel great feet first.

Marketing Advice from a Two-Time CMO

Wed, 25 Sep 2019 13:49:51 GMT

Two-Time CMO, Jenny Williams, shares her experience and learnings as a marketing leader. She unpacks what it takes to lead teams and the challenges marketers face today.

Holiday Readiness 101

Thu, 29 Aug 2019 23:04:32 GMT

We’ve pulled together experts across email, mobile, advertising and social to give you the best tips and tricks gearing up for holiday this season. For more helpful best practices, take a look at the Holiday Headquarters: salesforce.com/holidayheadquarters.

We also mention some ROI metrics from Rack Room Shoes and their digital transformation. You can find the full ROI report here: http://sforce.co/2mx1Kmq

Cargill's Secret Ingredient for a Successful Customer Journey

Thu, 22 Aug 2019 21:00:00 GMT

In this episode we learn the secret ingredients to running a successful marketing campaign for a consumer goods brand. At Connections we spent time with Global Program Manager Kim Gandhi and Rafael Hernandez Application Designer from Cargill. Cargill is one of the world’s top producers and distributor of agricultural products and has been a family owned business for over 150-yrs. Hear how the organization has been able to grow and scale their farm to table experiences.

The "Do's and Don't"s of Small Business Marketing

Thu, 08 Aug 2019 12:00:00 GMT

Are you a small business looking to lead a more effective marketing strategy? You’re in luck, we have a small business expert on the show today, Ebony Vaz, Founder of Above Promotions, a digital marketing, publicity, and promotions company. She shares some practical advice, specifically for lean teams (and lean budgets). Learn more at www.abovepromotions.com.

How Grammarly Scales Lifecycle Marketing Efforts

Thu, 18 Jul 2019 12:00:00 GMT

Have you ever wondered how a lean marketing team could deliver 1.5B emails? Us too! That’s why we have Drew Price, Head of Lifecylce Marketing at Grammarly, on the show today to share best practices on how he built his small but mighty team capable of delivering personalized messages at incredibly high scale. Speaking of scale, if you liked this episode, Drew has more great advice you can check out at 10billionemails.com.

Connection 2019 Recap with Salesforce MVPs

Thu, 04 Jul 2019 12:00:00 GMT

In this episode we spent time with Salesforce MVPs at Connections. They shared their stories of how they became MVPs and their takeaways from Connections.

Connections 2019: Day 3

Wed, 19 Jun 2019 11:00:00 GMT

Connections 2019: Day 2

Tue, 18 Jun 2019 11:00:00 GMT

What you need to know about Day 2 of Salesforce Connections - Tuesday June 18th. Learn more at salesforce.com/connections

Connections 2019: Day 1

Mon, 17 Jun 2019 11:00:00 GMT

What you need to know about Day 1 of Salesforce Connections - Monday June 17th. Learn more at salesforce.com/connections

Connections 2019: What Not To Miss

Thu, 06 Jun 2019 21:00:00 GMT

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 17-19 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event.

The celebrity host for this episode is Salesforce MVP Shonnah Hughes, co-founder Pep-Up Tech & Product Evangelist with Getfeedback. Guests include Salesforce MVP Chris Zullo, VP of Solutions and Practice Lead, Digital Marketing at RelationEdge and Alyson McEleney, Sr. Director of Strategic Events at Salesforce.

You can register and learn more about Connections 2019 at www.salesforce.com/connections/.

The Importance of Inclusive Marketing

Fri, 24 May 2019 11:27:15 GMT

In this episode we talk about inclusive marketing, it’s importance and the six principles we can follow to create content that truly reflects diverse communities that our companies serve. On this episode we have guest Ali Siegel, Senior Manager, of Equality Content, Narrative, and Marketing at Salesforce who shares how it is our responsibility as marketers to relay our brands’ messaging in a way that resonates with people from all backgrounds, regardless of race, ethnicity, age, or ability.

Monetizing Repeat Client Base With RFM Segmentation

Thu, 09 May 2019 21:00:00 GMT

RFM Segmentation is designed for marketers to monetize their database and increase ROI. Caren Carrasco, Senior Partner of Benjamin David Group joins us to share her perspective on this framework and how marketers can take advantage of it. You can learn more about this framework here: https://www.benjamin-david.com/rfm-ebook/

Marketing and Sales Alignment Advice from a Sales Leader

Thu, 25 Apr 2019 12:00:00 GMT

In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing...” to drive pipeline, increase sales and ultimately drive growth across the whole organization. We spend time with long time sales veteran Ed McDonnell as he shares his experience working across sales and marketing, what makes up the DNA of a great salesperson and leadership tips when becoming a first time manager.

The Key Habits of Highly Effective Marketers Through Community and Listening

Fri, 12 Apr 2019 21:00:00 GMT

You've probably heard of the 7 Habits of Highly Effective People course or read the book but what does it mean for marketers? In this episode we are joined by, Rebecca Fleetwood Hession, former professional coach and trainer at FranklinCovey, teaching how to be most effective in our daily lives and at work. She now is an entrepreneur, starting Fleetwood Hession Consulting as well as the Badass Women's Council. Tune in to hear key tactics that you can start using today to be a more effective individual and marketer. You can learn more here: https://www.fleetwoodhession.com/badass-womens-council/

Customer Experience Demystified: The day-to-day life of a Global CX Lead

Tue, 02 Apr 2019 12:00:00 GMT

The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they transform their business. This week, we talk with Rich Wilson, Global CX Lead at Kimberly-Clark Professional. He shares his 20 years experience watching the role CX evolve to what it is today.

Honoring International Women's Month

Thu, 14 Mar 2019 14:04:08 GMT

In light of International Women's Day happening in March, we wanted to celebrate two women who are leading the way when it comes to women in tech. Today's guests include Tiffani Bova, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, a Top 100 Women in Tech, and one of the most Powerful and Influential Women in California according to the National Diversity Council and is a Wall Street Best selling author for her book ,Growth IQ. We also talk with Eileen O’mara who leads the Salesforce EMEA Marketing team, is the Executive Sponsor of the EMEA Women in Salesforce Network, an active campaigner of Women in Technology and leading advocate for children in education.

Today’s State of Marketing: Insights From 4,000+ Marketers Featuring Salesforce CMO Stephanie Buscemi

Thu, 28 Feb 2019 13:30:00 GMT

Salesforce CMO, Stephanie Buscemi, joins us this week to help us uncover 4 key takeaways from the Fifth Annual State of Marketing Report. She shares her thoughts on what marketers should be thinking about in 2019. According to Stephanie, "to be a really world class marketer, you have to get out of the four walls of your building." To get the full report head to salesforce.com/stateofmarketing.

Let’s Get Innovative: How to Keep Up with Growing Expectations

Thu, 07 Feb 2019 21:00:00 GMT

The CEO and founder of Torchlite, Susan Marshall, joins us today to share her perspective on how freelancers are blazing trails when it comes to helping marketers innovate faster and meet the growing expectations consumers have. She also shares her experience starting a business from the ground up - spoiler alert, it's a rollercoaster. You can learn more about Torchlite at torchlite.com.

Unlock Your Marketing V.O.I.C.E

Thu, 24 Jan 2019 13:00:00 GMT

In this episode, we look at how you can unlock your best marketing voice to make sure your message resonates with any audience. Our guest on this episode is Simon de Cintra, who is a speaking coach and author of the book, Unlock Your Business Voice. Tune in and find out what qualities the best marketing leaders have in common, and how you can start putting in the work to develop your own marketing voice with the help of a simple acronym: VOICE.

Holiday Marketing: Retail Insights to Keep Up the Momentum in the New Year

Thu, 10 Jan 2019 13:00:00 GMT

Mobile surpassed desktop in traffic over the course of the entire holiday season for the first time ever. Industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst, join us to share their thoughts on this and so much more from the latest trends discovered over the holidays...and how you can put these into practice in 2019. You can find the latest holiday reporting at sforce.co/holidayhub.

Top Marketing Books To Help You Keep Up With Modern Marketing

Thu, 27 Dec 2018 13:00:00 GMT

Douglas Burdett, host of the Marketing Book podcast joins us on today's episode. Keeping pace with the ever-changing marketing landscape can be tough, hence why we brought in Douglas to share great reads to power you through the next stages of your career. You can find the full list of his author interviews here: https://sforce.co/2BHGDVq

How to Be a Great Global Marketer

Thu, 13 Dec 2018 13:00:00 GMT

In this episode we discuss how to be a great global marketer. I sat down with Michael Peachey, VP for Asia Pacific Marketing at Salesforce and we discussed the importance of maintaining marketing and brand consistency across multiple markets and the importance of scaling by seeding and growing great ideas.

3 Productivity Hacks For Marketers Using Direct Mail

Thu, 29 Nov 2018 22:00:00 GMT

Today we are joined by Yeva Roberts, Senior Director of Strategic Alliances at PFL. She shares with us 3 productivity hacks for marketers using direct mail. Yeva has spent her career working to bridge the gap between digital marketing and direct mail. PFL is a marketing technology company out of Montana that does printing, mailing and fulfillment. Their claim to fame is that they are America’s first online-only ecommerce print shop. To get the full list of marketing productivity hacks check out sforce.co/8marketinghacks

Ticketmaster's Rockstar Marketing Guide to Greatness

Thu, 15 Nov 2018 13:00:00 GMT

Hear how Ticketmaster's marketing efforts create a rockstar experience for their fans and events at scale. We spent time with Marco Rivera, Manager of Fan Marketing Operations at Ticketmaster and he shared how they're trailblazing their way in the age of intelligent marketing with Salesforce.

What it Means to Be a Trailblazer

Thu, 01 Nov 2018 12:00:00 GMT

We just wrapped up Dreamforce where we connected with trailblazers from around the world, learned a lot, and got to see how organizations are transforming their businesses and everyday lives. In this episode you'll meet Guilda Hilaire, Senior Product Manager and Marketing Cloud Trailblazer, as she shares her journey in Martech, how she's transformed her career, the importance of staying connected through a community and the power of learning from one another.

Dreamforce '18 Day 4

Fri, 28 Sep 2018 12:00:00 GMT

What marketers need to know to make the most of Dreamforce Day 4 - Friday September 28th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Dreamforce '18 Day 3

Thu, 27 Sep 2018 16:10:15 GMT

What marketers need to know to make the most of Dreamforce Day 3 - Thursday September 27th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Dreamforce '18 Day 2

Wed, 26 Sep 2018 12:00:00 GMT

What marketers need to know to make the most of Dreamforce Day 2 - Wednesday September 26th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Dreamforce '18 Day 1

Tue, 25 Sep 2018 14:28:37 GMT

What marketers need to know to make the most of Dreamforce Day 1 - Tuesday September 25th. You can also tune in to breakout sessions, keynotes and more at salesforce.com/live.

Dreamforce ‘18: What Marketers Can't Afford To Miss

Wed, 19 Sep 2018 12:00:00 GMT

We're taking over San Francisco with the most innovative software conference in the world. Whether you’re planning to go all-in on four whirlwind days in San Francisco or trying to keep up with the latest and greatest from home, we’ve got some great tips to get the most out of Dreamforce.

Tune in live or on demand on salesforce.com/live to check out recordings of keynotes and breakout sessions from the event.

How to Create Inspiring Presentations

Thu, 06 Sep 2018 12:00:00 GMT

As marketers, creating inspiring messaging and presentations are essential to captivating our audiences. In this episode we unveil the secret sauce behind what brings the presentations you see at our Salesforce events around the world to life.

2018 Shopper Insights: How to Meet and Exceed Growing Expectations

Fri, 31 Aug 2018 12:00:00 GMT

The Second Annual Shopper First Report uncovers the new rules of retail from the eyes, voices, and actions of today’s consumers. In this episode, we speak with the man behind these new insights, Rick Kenney, Head of Consumer Insights, who shares with us key learnings from this report and advice for how you can meet and exceed growing expectations of today’s shoppers. Check out the report at sforce.co/cloudcastshopper.

What AI Really Means for Marketers: Beyond the Buzzword

Wed, 08 Aug 2018 12:00:00 GMT

Artificial Intelligence is a trend that is here to stay and something you’ll likely need to look out for. We all experience AI in some form or fashion every day without even knowing it. Senior Analyst at eMarketer, Mark Dolliver and VP of Product for Einstein at Salesforce, Marco Casalaina go beyond the buzzword with AI and share what marketers need to look out for and why it’s important to incorporate in your marketing strategy in 2018.

Learn more:

4th Annual State of Marketing Report: sforce.co/2M80rJK

eMarketer Digital Trends to Watch in 2018: sforce.co/2Me79Nl

The AI Revolution: sforce.co/2vuIyuh

5 Key Traits for High Performing Marketing Organizations

Mon, 23 Jul 2018 12:00:00 GMT

The Mad Men era is over… what’s next? How can you keep up? Brand new research from nearly 8,000 marketers from around the world answers this very question. For the first time, we now know the difference between a high performer and an under-performer. Join us as Mathew Sweezey, Principal of Marketing Insights at Salesforce and Author of Marketing Automation for Dummies, shares the five key traits of high-performing marketing organizations. Interested in more? Here are a few:

Connections Webinar Series: sforce.co/bestofcnx

103 Thought leaders: sforce.co/2mAKmwD

Recorded Dreamforce Session: sforce.co/2LdNygx

Blog Posts: sforce.co/2uUWHj6

Rebroadcast: The Science Behind Customer Loyalty and How to Start Increasing It Now

Thu, 05 Jul 2018 12:30:00 GMT

Noah Fleming, bestselling author and consultant, joins the show to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

Salesforce Connections 2018: Day 3

Thu, 14 Jun 2018 12:00:00 GMT

What you need to know about Day 3 of Salesforce Connections - Thursday June 14th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 2

Wed, 13 Jun 2018 12:00:00 GMT

What you need to know about Day 2 of Salesforce Connections - Wednesday June 13th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Day 1

Tue, 12 Jun 2018 12:00:00 GMT

What you need to know about Day 1 of Salesforce Connections - Tuesday June 12th. Learn more at salesforce.com/connections

Salesforce Connections 2018: Top 5 Reasons to Attend

Wed, 30 May 2018 12:00:00 GMT

Connections is Salesforce’s digital marketing, commerce and customer service event of the year. Marketers from all over the world will be joining us June 12-14 in Chicago to blaze their trail to better, smarter customer engagement. Whether you are planning to attend or not, this episode will share tips and tricks on how to get the most out of this event. We also had the pleasure of interviewing Salesforce thought leaders: Matthew Sweezey, Principal of Marketing Insights, and Vala Afshar, Chief Digital Evangelist. They share their thoughts on the state of marketing in 2018 and beyond. You can register and learn more about Salesforce Connections 2018 at salesforce.com/connections.

Google and Salesforce Define the Future of Marketing

Thu, 17 May 2018 12:00:00 GMT

We're talking about the future of marketing and how Google and Salesforce are coming together to empower marketers with cross-channel insights. Guests Stefano Menti, Product Lead for Google Analytics 360; Armita Peymandoust, VP of Product at Salesforce; and Jon Suarez Davis, Chief Strategy Officer at Salesforce Marketing Cloud; to discuss how this groundbreaking partnership truly changes the game for marketers. Learn more at salesforce.com/google.

Life Lessons from the C Suite

Thu, 03 May 2018 12:00:00 GMT

Learn how meaningful relationships and purpose-driven marketing can lead to a successful career.

Join us for an inspiring episode filled with life lessons from the C suite. We spent time with Spencer Rice former CMO of SoulCycle and current CEO of Life Shop. We talked about his career, learnings and reflections on what it was like to lead a marketing team for one of world’s most iconic brands.

Tweet @CollinsMeMegan or @crozul with your thoughts on this episode or ideas for a future topic.

Building a Brand with Creative Copywriting

Wed, 28 Mar 2018 12:00:00 GMT

This week, we talk to our lead copywriters at Salesforce, Pres Maxson and Ryan Felton, to learn how copywriting can influence a brand with its ability to add the human elements of passion and creativity.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Product Marketing Demystified

Thu, 01 Feb 2018 16:52:23 GMT

This week on the latest Marketing Cloudcast episode we dive into the world of Product Marketing. We talk with Eric Stahl, Product Marketing veteran and Salesforce Marketing Cloud's Senior Vice President of Product Marketing. We’ll learn how Product Marketing impacts key components of an organization.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

The Anatomy of Medical Marketing

Mon, 15 Jan 2018 13:00:00 GMT

While we often look to industry leaders to see where marketing is going, the truth is that customers take their expectations with them. The medical industry still relies heavily on old-school tactics like referrals and TV advertising. We talk to Alex Membrillo, CEO of Cardinal Digital Marketing, and Matthew Hutchinson, Senior Director of Product Marketing at Salesforce, to find out what they’re doing to bring a fresh approach to medical marketing.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Email Deliverability: Tips to Stay Off the Email Naughty List

Thu, 21 Dec 2017 13:00:00 GMT

In this episode of the Marketing Cloudcast we speak with email deliverability experts from Return Path, Julia Peavy, Director of Partner Services, and Tyler Maschger, US Sales Manager, as well as our very own Alex Soto, Director of Deliverability and ISP Relations at Salesforce Marketing Cloud. They’ll share the importance of email deliverability, helpful tips, and best practices that will help you stay off the email naughty list.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

How Holiday Cyber Week Trends will Shape Your Entire Year

Wed, 06 Dec 2017 13:00:00 GMT

We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from the Holiday Cyber Week will influence your entire year and is something we need to pay attention to. In this episode, Rick shares his thoughts on key trends we saw this season. Spoiler alert: if you can make socks exciting, you are doing something right.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

The Day-to-Day Life of a Social Media Consultant

Wed, 29 Nov 2017 13:00:00 GMT

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Tune in to find out. During this week’s Marketing Cloudcast episode, you'll learn from Meg Connolly, who is blazing trails when it comes to social media marketing. She has managed wildly successful social media campaigns that landed her free advertising spots on network television during the Super Bowl and represents some of the most successful influencers in the business.

Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Inside the Life of a Marketer at Dreamforce

Wed, 22 Nov 2017 13:00:00 GMT

Trailblazers from across the globe come together each year for a little event called Dreamforce - where Disneyland meets Techland. It's actually the world’s largest tech event, where the most innovative brands, companies and minds gather for an amazing reunion with our customers, partners, employees, and key stakeholders. This episode gives an inside look at three marketers as they share their biggest takeaways - Dave Smith, Matt Thompson, and Jennifer McClelland.

What I’ve Learned from Interviewing 100+ Marketers

Wed, 15 Nov 2017 13:00:00 GMT

After hosting more than 100 Marketing Cloudcast episodes, Heike Young reflects on what she’s learned from talking with all those marketing leaders. You’ll hear tales about the quirks of technology, challenges we all face in the marketing industry, and why a dose of simple kindness may be the best career advice.

Tweet @youngheike to stay in touch, and let @marketingcloud know your thoughts on this episode or ideas for a future topic. And welcome @CollinsMeMegan and @CRozul to the show!

Why You Should Pursue Resonance, Not Reach, and Intimacy at Scale

Wed, 01 Nov 2017 12:00:00 GMT

Master podcaster Jay Acunzo explains why podcasting is the art of intimacy at scale — and what LeBron James shoes and green smoothies have to do with it. Want to learn how to sell the idea of a podcast to your boss, craft an unforgettable hook, or market the heck out of an existing show? It’s all here.

Even if you’re not thinking about starting a podcast for marketing, Jay’s advice applies to your holistic content strategy and long-term audience growth, too.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Should You Create a Podcast for Your Marketing Strategy?

Wed, 18 Oct 2017 12:00:00 GMT

Podcasting is dramatically on the rise. You know this; you're listening to a podcast right now. But across all Americans, nearly one in four have listened to a podcast in the past month — which presents an incredible opportunity for marketers to reach their audiences in a new, highly personal way.

In this episode of the Marketing Cloudcast, join us as we go "meta" with Brian Peters, host of the Science of Social Media, about whether or not a podcast belongs in your marketing strategy, how to get it off the ground, and how to create episodes your customers will love

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

How to Get Your Marketing Ready for the Holidays on Every Channel

Tue, 03 Oct 2017 20:43:40 GMT

Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and cross-channel strategies to help you get more from your holiday results. And this episode is not just for retail marketers. The holidays are on every consumer's mind from November to January, so use these tips to infuse every marketing message with seasonal relevancy and cheer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Joe Pulizzi on Killing Your Marketing, Monetizing Your Content, and Growing Your Career

Wed, 20 Sep 2017 12:00:00 GMT

Joe Pulizzi, founder of the Content Marketing Institute and the veritable godfather of content marketing, is this week's guest. Joe and Robert Rose have just released their new book "Killing Marketing," and the concepts are a breath of fresh air for anyone who feels their content marketing efforts getting stale. Listen as Joe candidly explains, as only he can, how certain parts of your marketing strategy deserve to be killed and how you can build a thriving business — and career — as a strategic marketer.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Salesforce's CMO on Making a Creative Idea Happen in a Business

Wed, 06 Sep 2017 12:00:00 GMT

Have you seen mountains, waterfalls, and a National Parks look in Salesforce's new branding and wondered how all of it came to be? We interviewed Simon Mulcahy, Chief Marketing Officer at Salesforce, and Colin Fleming, our Chief Creative Officer, on the behind-the-scenes story of this major brand initiative. In the process, you'll get some practical tips for your own rebranding, plus ideas on how to make creative ideas actually happen in a business.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

A Quick End-of-Summer Update

Wed, 30 Aug 2017 12:00:00 GMT

Heike shares a quick update about the next several Marketing Cloudcast episodes, along with a preview of next week's interview with Simon Mulcahy, Salesforce's Chief Marketing Officer.

Have 60 seconds to give the Marketing Cloudcast a review on iTunes? We'd greatly appreciate it, as it helps more marketers like you discover the show!

Tweet @youngheike or @marketingcloud with your thoughts on the Marketing Cloudcast or what you'd like to hear about next.

How to Make More Data-Driven Decisions as a Marketer

Wed, 23 Aug 2017 12:00:00 GMT

Reviewing data and numbers is a key part of almost every marketing job today. Yet many of us went into marketing because we like to be creative — not knee-deep in spreadsheets. Listen as two data-loving marketers discuss how they make data-driven decisions in their roles and demystify the "data is scary" stigma.

You'll learn from Annie Cushing, founder of Annielytics.com, and Alice Avery, resident number-cruncher at Salesforce (who Heike often turns to with questions). You'll emerge from this episode with takeaways about how and when to involve data in your everyday marketing processes — which will lead to your opinions being backed by data and more successful marketing campaigns.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

How to Switch to Marketing from Another Career

Wed, 16 Aug 2017 12:00:00 GMT

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes. In this episode, hear advice from two real-life marketers who made a mid-career switch to marketing (one from sales, one from journalism) and a career counselor who shares strategic tips on making the switch less terrifying.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Content Marketing in 2018: The Trends, Jobs, and Metrics You'll Need to Know

Wed, 09 Aug 2017 12:00:00 GMT

Content marketing has evolved significantly from the days when companies thought, "We'll hire an out-of-work journalist to write blog posts, and bingo — we'll have content marketing." Today, content is all about new contexts (like smart speakers), new roles (like audio and video production), and de-siloed efforts across owned, paid, and earned media. Listen as Rebecca Lieb, one of the world's foremost researchers on content marketing, explains what you need to know about content to stay ahead of the curve and update your strategy for the remainder of 2017 and beyond.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

6 Ways to Recycle Content in Email Marketing — and Save Tons of Time

Wed, 02 Aug 2017 12:00:00 GMT

Email marketing is only as good as your content. Unfortunately, building emails has become extremely cumbersome, with a single email requiring upwards of eight hours of work. If you've got plenty of time to create unique copy for every email, awesome. If you're looking for ways to recycle your best existing content and be more productive, look no further.

David DeVore, founder and CEO of StoryPorts and renowned email expert, shares six of his top places you can look for recycled email marketing content that will save you time and supercharge your campaigns.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

Influencer Marketing: From the Influencer's and the Marketer's Perspective

Wed, 26 Jul 2017 12:00:00 GMT

Have we reached peak influencer? People are now quitting their jobs to become full-time Instagram influencers, and self-made YouTube stars are the new Hollywood A-list. All entertainment aside, these influencers present an incredible business opportunity for brands to connect with their audiences through trusted community leaders.

We interview Jackie Sobon (a food blogger, photographer, cookbook author, and social media influencer) to get the influencer's perspective on how marketers can make these partnerships more effective — and what drives her crazy about today's influencer marketing arrangements. We also ask Lee Odden (CEO of TopRank Marketing) about the best marketing KPIs and types of content for influencer relationships, as well as the future of this emerging tactic.

Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.

How to Use Customer Reviews and Testimonials to Make Your Marketing More Believable

Wed, 19 Jul 2017 12:00:00 GMT

You know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have traditional reviews to pull from?

Get the answers from two leading experts in customer testimonials and reviews: Daniel Lemin, author of "Manipurated" and head of consulting at Jay Baer's Convince & Convert; and Andy Crestodina, cofounder and strategic director of Orbit Media Studios and planner for hundreds of websites in his career.

You'll learn how to upcycle this existing testimonial content to make your marketing much more believable and resonate effectively with potential customers.

Tweet @youngheike with your thoughts on this episode or ideas for a future topic.

This Is How You Make a Marketing Movement: Jay Baer and Sangram Vajre's Behind-the-Scenes Stories

Wed, 12 Jul 2017 12:00:00 GMT

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. It seems like magic, but what really happened? Listen as Jay Baer explains what fueled the crazy success of his NYT-bestselling book "Youtility" and Sangram Vajre, CMO and co-founder of Terminus, shares how his "Flip My Funnel" concept grew a community of worldwide B2B followers. You'll hear the behind-the-scenes story that's rarely told of how these movements grew — as well as Jay and Sangram's cautionary advice about what doesn't really constitute a movement.

Tweet @youngheike with your thoughts on this episode or ideas for a future topic.

The Science of What Makes People Share Your Content Online

Wed, 05 Jul 2017 14:00:00 GMT

Seth Godin says we're living in an age where people just ignore stuff — and only the remarkable stuff will spread. If you can get your audience to share your content online, it truly can spread like wildfire. So how can we as marketers create the type of content that people actually want to share? In this episode of the Cloudcast, we learn a few principles of psychology to help us create more scientifically shareable content.

Host Heike Young talks with Dr. Susan Weinschenk, a behavioral psychologist, and Brad Beutler, a marketing manager at Sigstr who crafted a blog series that now accounts for 4 of his company's top 5 posts ever. With Brad's stories from the field and Susan's tales of science, you'll be both entertained and better trained on how to make truly shareable content for your brand.

Enjoy this episode? Have more questions or ideas for a future Cloudcast topic? Connect with Heike on Twitter. http://twitter.com/youngheike

How to Interview for Your Next Marketing Job

Wed, 28 Jun 2017 10:00:00 GMT

If you want to grow your career as a marketer, you're going to have to pass the not-so-enjoyable hurdle of job interviews. According to guest Katie Smith, CEO of career development firm Careerable, people rank job interviews near getting a cavity filled, in terms of stress level.

So how can you make this experience less terrible, nail the entire interview process, and get yourself a great offer for your next marketing gig? Listen as Katie, a marketing hiring manager (Kyle Lacy of Lessonly), and a marketer who's also an expert interviewer (Amy Higgins of TopRank Marketing) explain their best job interview secrets.

Highlights from this episode:

"Probably 8 of the 150 people I've interviewed has every asked me who they're going to be in the room with, which is mind-blowing to me. Then you don't understand who you're meeting with. Once you understand that, it's much easier to sell yourself, and it's much easier to communicate with people.

"Write down eight to 10 stories that sum up your experience. People are so much more natural when they're in storytelling mode Think about CAR: challenge, action, result. What was the challenge that the business was facing? What was the action you specifically took? What was the result of it?"

"Back then, I did a lot more of the talking and less of the listening. I was always felt pressured to say the correct thing, and so that pressure would equal me continually talking, and I never stopped. Now, I would say I only do about 20% of the talking."

Did you enjoy this episode? Want to share your thoughts or must-have job interview tips? Connect with Heike on Twitter: @youngheike.

Joel's Retiring — and Sharing Wisdom from 40 Years of Marketing With You

Wed, 21 Jun 2017 10:00:00 GMT

Joel Book is riding off into the glorious sunset of retirement, and we’re dedicating this episode of the Marketing Cloudcast entirely to him! What does Joel want you to know from his 40-year career as a marketer? What are his top tips for work/life balance? And how will he answer the Final Five for the very first time? It’s all in Joel’s fond farewell episode.

Don't worry. The weekly marketing podcast you know and love isn't going anywhere. Next week, we'll be back with a vengeance. Heike is launching a brand new format and style for the Cloudcast on 6/28, so be sure to tune in and let her know what you think.

Resources for this episode:

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

Hey, Siri! A CMO's Hot Marketing Trends for the Rest of the Year

Wed, 14 Jun 2017 10:00:00 GMT

Jeffrey K. Rohrs, CMO of Yext and author of the esteemed book
Audience: Marketing in the Age of Subscribers, Fans, and Followers" joins Heike and Joel on the Cloudcast. Listen as Jeff shares his top marketing trends for the rest of 2017, including Siri, hyper-granular mobile search, the importance of company culture and employer marketing, and brand authenticity.

Resources for this episode:

Jeff's company: http://yext.com

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

Practical, Actually Doable Tips for Search Engine Marketing in the Modern Age

Wed, 07 Jun 2017 10:00:00 GMT

Garrett Mehrguth, CEO of Directive Consulting, joins Heike and Joel on the Marketing Cloudcast. According to Garrett, in 2017, “great SEO is just great audience research.” Gone are the days of keyword stuffing, oversimplified keyword lists, and discombobulated PPC campaigns. The new era of SEO is all about respecting your customers’ research wherever it takes them, because today’s customers are world-class researchers. Get practical, doable tips for SEO in the modern age in this episode of the Marketing Cloudcast.

Resources for this episode:

Garrett's website: http://directiveconsulting.com

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

90% of Start-Ups Fail. Here's How to Market Your Way Through the Hard Times.

Wed, 31 May 2017 10:30:00 GMT

Tom Hogan joins the Cloudcast. Tom is co-author of "The Ultimate Start-Up Guide" and co-founder of Crowded Ocean, one of Silicon Valley’s leading marketing firms for startups. In this episode, Tom gets real about the failure rate for start-ups — and explains how marketers can help growing companies stick around for the long haul. He shares why you’re not Steve Jobs (and that’s actually a good thing!), how to craft a great company culture from the early days, and ways to leverage great talent without it costing a fortune.

Resources for this episode:

Tom's website: http://crowdedocean.com

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

How to Use Data and Research in Your Content Marketing

Wed, 24 May 2017 10:00:00 GMT

Scott Wentworth, founder of Wentworth Financial Communications, joins the Cloudcast. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in lending credibility to your content. But what are the best ways to add data to your content plan? Listen as Scott explains why data is now steering the content ship and the best ways to incorporate “show me” data instead of “tell me” opinions in your e-books, blog posts, and more.

Resources for this episode:

Scott's company: http://www.wentworthwriting.com/

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

The Hero's Journey: How to Market Your Small Biz from Launching to Leading

Wed, 17 May 2017 10:00:00 GMT

Ken Rutsky, B2B marketing consultant and author of Launching to Leading, joins the Marketing Cloudcast. In your marketing, who’s the hero: your company or your customer? Listen as Ken explains how to craft a viewpoint that positions your customers as the real heroes, with plenty of practical steps to grow your startup from its earliest phases to true market leadership. Hear tips on communicating your value through experiences, facilitating an Apple-esque buyer journey, and much more.

Resources for this episode:

Ken's book: http://sforce.co/KenLaunch

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

It's 2017. Are You Still Making These Email Marketing Mistakes?

Wed, 10 May 2017 10:00:00 GMT

Heike and Joel talk with Chad White, Research Director at Litmus and author of "Email Marketing Rules." Email has been around for a while. But Chad still sees plenty of common email marketing mistakes when he looks inside today’s inboxes. Listen in as Chad, one of the industry’s most respected email researchers and speakers, explains how you can address changing consumer expectations and improve email ROI with every message you send. You’ll learn about mobile-friendliness, design changes, the biggest disruptors in email for 2017, and more.

Resources for this episode:

Chad's website: http://www.emailmarketingrules.com/

Subscribe to the Cloudcast: http://sforce.co/cloudcast

Talk to Heike and Joel about upcoming topics, future guests, or whatever else is on your mind:

http://twitter.com/youngheike

http://twitter.com/joelbook

Re-Energize Your Email Marketing with Warner Music Group's Tips

Wed, 03 May 2017 10:00:00 GMT

Itay Rahat, Senior Director for CRM and Fan Engagement Platforms at Warner Music Group, joins the Cloudcast. Is your email marketing strategy in need of a refresh? Listen as Itay explains some of the creative ways that he and his team target millions of music fans around the globe with personalized, consistent email content. You’ll hear the backstage story of how Warner reaches distinct fan groups — with very different interests and preferences — with one singular email marketing strategy.