This is where we take all of our experimenting we did with our podcast in the past and turn it into something bigger and better. If you’re in Stage 5, you’re starting to see real, measurable business impact coming from your show. The dream, right?! Well, in these next few episodes, the dream is a reality for the amazing leaders at Zylo and Cheetah Digital, who are graciously sharing their experiences in growing their shows to Stage 5 glory.. 

A big thank you to my friends, Marigold, Zylo, and their amazing teams for sharing their secret sauce on measuring business value.

Your host and CEO of Casted, Lindsay Tjepkema, takes us through ways we can elevate our show to reach its full potential - to grow your audience, podcast team, and content plans surrounding the show.

Join Lindsay as she dives into these tips with well-known, B2B podcast experts. A special thank you to

James Gilbert, Stephanie Cox, Vern Tremble, Vincent Pietrafesa, Michael Lynn, Molly Chill, and Michael Rivo for sharing some valuable tips.

That’s where we shift – from a single RSS feed to a full-blown network and amplified marketing strategy. That’s what my podcast expert friends and I talk about in Stage 4 of the How B2B Podcasts Grow Up series.

Join marketing phenoms Jordan Feise of Gong, Meg Johnson from OpenView Venture Partners, Kara Singer of Oak Street Funding and the dynamic duo of Rowan Tonkin and Peter Mahoney at Planful in this series all about expanding your show and reaping all the benefits you’ve dreamed of.

As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed. Listen in as Lindsay dives deep with podcast experts from Salesforce and Hubspot share their expertise.

Special shoutouts to Megan Collins, Tina Rozul, Conor Wiegmann and Heike Young, and Meghan Keaney Anderson and Sam Balter for discussing their experience.

Now that you have your podcast up and running, it’s time to put it into use for your business. Learn how to apply your podcast into a sales enablement machine, attract and close new deals, and turn content into a valuable intent data capture point—all while strengthening your team along the way.

In this third episode of Stage 5 in the How B2B Podcasts Grow Up series, Tim Glomb from Marigold and Nicole Wood and Meredith Albertson from Zylo share their expertise on using valuable podcast data to amplify your content in order to see revenue results.

Listen in for:

00:55 - 04:08 🤯 Turn your podcast into a sales enablement machine - doing this creates customer loyalty, builds revenue, and can close brand deals.

04:16 - 06:41 📌 Your podcast can become…intent data?! - use snippets of your podcast content to support top of funnel conversations and determine intent to purchase.

08:35 - 10:03 🤝 This is a crucial time to keep your team in the loop! When you use your content to make a business impact, there is going to be a shift in thinking and processes…educate and get your team to buy in!

Let’s face it, people are busy and not everyone is going to listen to our podcast no matter how much we want them to. So, a good place to start off is directly sharing it with your internal team and, once again, watch them “squeeze the juice” out of your show in ways you didn’t even think of yourself.

In this second episode of Stage 5 in the How B2B Podcasts Grow Up series, Nicole Wood and Meredith Albertson from Zylo explain how focusing on their internal enablement of their shows led to external amplification.

Listen in for: 

02:26 - 03:54 👑 How to kickstart the amplification flywheel? Your internal teams. They are going to be your biggest evangelist if you explain the value of your podcast to them.

04:19 - 06:04 🎙Create more with what you have - take your podcast and create blogs, email newsletters, attend a conference… expand your reach!

06:06 - 09:07 ❣️Don’t lose focus on the most important people of all: your customers. Value their feedback, feature their stories, showcase their excellence.

In this episode, you’ll learn the importance of getting your team on the same page for maximizing efficiency and building passion, utilizing your current resources (AKA ‘squeezing the juice’), and creating content that is resonating with your audience.

Hear from experts Meredith Albertson from Zylo and Tim Glomb from Marigold on how following these guidelines boosted their podcast to new, unimaginable heights.

Listen in for:

01:51 - 03:27 🍋 It’s less about how many resources you have and more about how your current resources are being used - squeeze the juice! 

04:02 - 05:12 💵 This is the stage to get your C-Suite to buy in! It’s incredible the amount of efficiency and passion you’ll see when your team is on the same page. 

07:48 - 10:15 💡 The absolutely foundational truth: Real, driving, measurable results come from content that’s resonating with your audience.

The third and final episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up concentrates on what our expert guests would change about how they approached multichannel expansion. What did they do successfully and what mistakes did they make?

Get the inside scoop from Kara Singer of Oak Street Funding, Meg Johnson from OpenView Venture Partners, Jordan Feise of Gong and Rowan Tonkin and Peter Mahoney at Planful. And my insights too!

Listen in for:

01:26 - 03:36 🕚 Everyone wishes they had started repurposing their podcast content sooner. So do it before you have to.

06:39 - 07:57 🧩 There is no one correct way to grow your audience and podcast. Take bits and pieces of successful strategies.

09:52 - 11:36 ⭐ It’s easy to feel spread thin when expanding your show. Always go back to your original goal and ask yourself whether you’re achieving it.

But they learn in different ways. Meaning you have to meet your network and your network’s network where they are.

The second episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up focuses on how to treat your marketing strategy like a carousel and how to repurpose your content like the pros.

Learn tactics and tips from Kara Singer of Oak Street Funding, Meg Johnson from OpenView Venture Partners, Jordan Feise of Gong and Rowan Tonkin and Peter Mahoney at Planful how they grew their shows. And my insights too!

Listen in for:

06:51 - 08:50 🎠 Your content strategy is a carousel. Provide different options and onramps for your audience to enjoy the content that resonates with them.

14:04 - 15:08 📈 Growth rarely just happens. Take a calculated approach, don’t reinvent the wheel and learn from others who’ve done it before you.

15:12 - 16:48 🎧 A great goal is to structure a community around your audience and create more fruitful relationships with your guests and listeners.

Learn about the team they built to support their strategy, the vulnerability, and authenticity it requires to truly connect with your audience, and yep, even the mistakes they made in growing their shows.

Hear from these experts Meg Johnson from OpenView Venture Partners, Kara Singer of Oak Street Funding, and Peter Mahoney at Plannuh in the opening episode of the fourth stage of the podcast maturity curve series How B2B Podcasts Grow Up.

Listen in for:

01:46 - 04:24 🤸 Think about growth before you get to this stage in your podcast journey. Keyword: Flexibility.

04:25 - 07:42 💻 The size and resources behind your team don’t have to impact how you leverage your podcast assets. Outsource!

08:33 - 11:17 👩 Position an authentic, vulnerable leader at the front of your podcast to truly connect with your audience.

The short answer is ‘yes.’

Dive into the last episode in Stage 3 of the How B2B Podcasts Grow Up series with your host and CEO of Casted Lindsay Tjepkema, as she brings on podcasting experts to reveal how to make your show the center of your content universe.

How? Utilize different guests, pay attention to the data, and spread your content across multiple media channels. The experts on this episode tell us how to do it all.

A huge thank you to Molly Chill, Michael Rivo, and James Gilbert for discussing how you have gotten yourself to where you’re at now, and how you’ve reached your successes.

Listen in for:

02:04 - 04:40 ✋ A sure way to stall your show’s growth? A lack of focus on your audience.

04:42 - 06:25 🌟 Solar system your content! Wring the value out of one piece of content & reuse it in new ways.

09:36 - 11:38 💰 Your podcast can (and should!) become a data gold mine for your marketing team - bring on the right guests & mine the customer data.

The more your audience grows, the more your brand grows. And, the more your brand grows, the more positive effect it has on every facet of your organization!

In this second episode of Stage 3 in the How B2B Podcasts Grow Up series, Casted CEO Lindsay Tjepkema interviews James Gilbert, Stephanie Cox, Vern Tremble, and Michael Lynn to spill some vital ways to successfully reach your audience for optimal brand growth.

Listen in for:

04:19 - 07:22 💫 Math lesson of the day: Audience growth = Brand growth.

09:57 - 11:11 🎧 One of the biggest missed opportunities for podcasts is the lack of reaching out for feedback.

12:39 - 13:50 🥂 Your podcast shouldn’t feel like a lecture! Have fun, take risks, entertain and educate.

In the first episode of Stage 3 of the How B2B Podcasts Grow Up Series, host Lindsay Tjepkema interviews podcast experts on the three most important keys to podcast growth. They dive into the nitty gritty of how to maximize your audience growth.

They also share important insights from their years of successfully branded podcasting,  such as why you shouldn’t get easily discouraged about downloads, how old episodes can still be relevant and help you in the growth process, and many more valuable pieces of advice.

Listen in for:

01:49 - 03:49 ⏱ Not seeing immediate podcast growth? Because it’s a marathon, not a sprint.

07:42 - 09:10 📈A team effort is the special ingredient for bringing the show to life.

10:08 - 11:56 🥇Leverage resources and avenues you already have for the betterment of your show. Think smarter, not harder!

Special shoutouts to James Gilbert, Stephanie Cox, Vern Tremble, and Vincent Pietrafesa for sharing their secrets in this episode.

What makes shows like that successful? While so many others don’t get the traction they hope for.

In this third episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema reveals everything you need to know to launch your show to raving support from your audience. She interviews podcast leaders at Salesforce and HubSpot to learn how they’ve prepared their shows for Day 1.

Recording logistics. Cadence. Final decisions. The experts also discuss how your podcast and guest experience impact your brand.

Thank you to Megan Collins, Tina Rozul and Heike Young, and Mike Volpe and Ellie Mirman of the HubSpot podcast team for their perspectives.

Listen in for:

02:31 - 03:53 ✅ What to do before you press record on Day 1—nailing the small details is super important

04:28 - 05:45 🤩 Why guest experience is crucial for the success of your interview-style show

07:10 - 10:25 ✨ The importance of adapting to mistakes—the best podcasts know how to pivot

Is your show all about sales attribution? What about strengthening current customer relationships? Or do you want to reach new partners and in turn, a new audience?

In the second episode of the How B2B Podcasts Grow Up series, Casted CEO Lindsay Tjepkema interviews Megan Collins, Tina Rozul and Heike Young and Sam Balter and Meghan Keaney Anderson to reveal the various ways in which the world’s most successful podcast companies measure ROI.

Listen in for:

02:04 - 03:50 👨‍💻 How & why to choose your KPIs before your podcast launches

04:04 - 05:03 📈 Why podcasts help you reach any marketing goal, including: audience growth, partnerships, customer satisfaction or new business

06:55 - 07:53 💰 The importance of keeping your expectations in check—not every sale will because of your podcast

As podcast experts, we believe it’s all behind the scenes – everything your favorite podcast did before you even knew it existed.

In the first episode of the How B2B Podcasts Grow Up series, your host and CEO of Casted Lindsay Tjepkema interviews podcast veterans and experts from Salesforce and HubSpot. They reveal the do’s and don’ts of Stage 1 of the Maturity Curve and how to be confident in your show’s positioning when you finally press record.

They also confess details of what makes a podcast successful in the eyes of both the audience and the marketing team.

Special shoutouts to Megan Collins, Tina Rozul, Conor Wiegmann and Heike Young, and Meghan Keaney Anderson and Sam Balter for discussing their experience.

Listen in for:

04:29 - 05:41 ⭐ Why podcasts fizzle out when marketing, sales and leadership aren’t aligned on goals

09:33 - 10:47 ☝️ The most important thing you need to launch your show? Intention

12:44 - 14:50 👴 Podcasting pro-tip—learn from the pros. They’ve been there, done that.

Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content.

Julian Lewis, the co-founder of StudioPod, an audio-first production company, joins the final episode of (Re)Sessions to share his take on how marketers can do more with less.

You’ll learn why customer conversations are back and better than ever, how to mine, organize and enable your sales team to use content, and how amplified marketing allows marketers to measure effectiveness of content.

Key Takeaways:

🗣 03:12 - 06:08 Why customer conversations are back and better than ever

📈 07:15 - 11:06 How amplified marketing allows marketers to measure effectiveness of content

👍 16:41 - 18:57 How to mine, organize and enable your sales team to use content

Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a recession to be efficient yet creative.

Tune into this episode of (Re)Sessions to learn how to create and use content partnerships to your advantage, how to experiment and get creative during a recession, and why moving slow and smooth is smart.

Key Takeaways:

👩‍🔬 09:19 - 10:28 How to experiment and get creative during a recession

💪 10:35 - 12:18 How to create and use content partnerships to your advantage

🐢 14:24 - 17:00 Why moving slow and smooth is smart

Long story short, not what you’d imagine.

Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.

You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.

Key Takeaways

🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate

💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time

👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience

🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

Yes. Yes it is.

Here’s how we know: It’s being done daily in the B2B podcast space.

Amazing, creative shows are the driving force of measurable business impact—like market research, ABM strategy touchpoints, category creation, and even 6-figure deals closing (yes, seriously!). And in our new series, that’s exactly what we’ll be exploring. Based on Casted’s B2B Podcast Maturity Curve, this series will dive into each stage of a B2B podcast’s growth—providing marketers like you with real examples and real measurable goals to set for each stage of building and growing your value-driven show.

So, here’s to marketers everywhere doing cool, creative, results-driven things this year. We’ll be back on January 3 with our first installment of the How B2B Podcasts Grow Up series.

Rachel Downey says while others are pulling back, it’s time for you to lean in and double down on what’s working.

Rachel is the founder and CEO of Share Your Genius, an end-to-end podcast agency built from a marketer’s perspective. She joined the first episode of (Re)Sessions to share her content marketing expertise.

You’ll learn why it’s important to stand out during a recession, how to create and leverage a consistent brand message, and how to repurpose podcast content for all of your marketing channels.

Key Takeaways:

🎙 1:55-2:39 Are you under-leveraging your podcast content?

💡 9:18-10:51 How to repurpose podcast content for all your marketing channels

🙋‍♀️ 14:26-14:54 The importance of standing out and owning your lane during a recession

It can all feel a bit too much. And as marketers, we already have a bit too much to do.

Introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing - uncertainty.

You'll hear from four industry leaders in content marketing to get their take on what may lay ahead—Rachel Downey, Founder and Executive Producer of Share Your Genius, Julian Lewis, Co-founder of StudioPod Media, Devin Bramhall, CEO of the content marketing agency Animalz, and Jeff Coyle, Co-founder and Chief Strategy Officer for MarketMuse.

In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when the noise gets a bit too loud and, more accurately, what to do when budgets get slashed, headcount gets lowered, and the list gets longer.

The one thing you will learn is there are opportunities and creative solutions to win—no matter what.

Likewise, Hailey Wheeler, Services Marketing Communications Consultant at Caterpillar, is also building relationships with the brand’s varied audiences using content from print to podcasting and all the channels in between. 

In this special live panel from our AMPLIFY event, Stephen and Hailey discuss how Amplified Marketing allows them to reach more people with less-frequent-yet-higher-quality audio and video content.

Key Takeaways

🔥 13:15 - 15:00 Effective Content: Demonstrating, educating, and fascinating

📣 16:25 - 18:15 Content Marketing is about human connection

🪄 25:40 - 28:37 Expectations on what content can do for a brand

🚀 29:54 - 30:46 How Caterpillar is amplifying their audio and video content

💡 33:25 - 34:25 How to find experts for your audio and video content

🥳 38:10 - 40:24 The Amplified Marketing Methodology: Why we're excited

🙋 43:31 - 45:09 Q&A: How to effectively make a case to leadership that content marketing creation structure need to support quality first, then quantity

🧑‍💻 48:05 - 50:03 Gathering data: What's the time under tension?

🔑 57:33 - 01:00:52 Q&A: To gate or not to gate?

But when it comes to podcasting specifically, there seem to be a lot of perceptions about what podcasting is and isn’t. And my guests today are here to put their own cards on the table and discuss the myths and misconceptions about podcasting that they believe might be holding brands back from expanding into this powerful channel. 

In this special session from our AMPLIFY event, Lumavate’s President and Host of the Real Marketers Podcast, Stephanie Cox, and Senior Marketing Specialist, Michelle Lawrence share their thoughts on how a podcast fits within a marketing strategy. And you probably won’t be surprised to learn that they also know from personal experience how a podcast can fuel your content strategy and make it easier to ahem...amplify your content to feed all your other channels. 

Key Takeaways:

03:34 - 05:19 🎙Marketing Myth #1: Your CEO should be your podcast host

05:21 - 09:25 📣 Marketing Myth #2: There's a podcast for everything, and you'll never break through the noise

09:27 - 11:58 🥵 Marketing Myth #3: Podcasting is hard

11:59 - 14:56 ⏳Marketing Myth #4: You can only market new content for a couple weeks after release

15:01 - 16:33 📲 Marketing Myth #5: Podcasts should generate leads

Resources:

Real Marketers Podcast

But why lean into a podcast network full of content creators over starting your own? Especially when you’re a brand, like HubSpot, that has a history of creating some pretty amazing audio and video content.

In this special session from our Amplify event, Alanah Joseph, Senior Marketing Manager of the HubSpot Podcast Network, breaks down why HubSpot chose to undertake this initiative, how they curated and worked with these creators, and how you can take some pages from their book and work with creators and experts in your own space. Learn how Hubspot is leaning into Amplified Marketing and amplifying the voices of experts and creators in their content in really unique and untraditional ways.

Key Takeaways:

04:13 - 06:46 🎬 The beginning of the Hubspot Podcast Network

07:03 - 09:50 💡 The creation of inbound marketing

10:24 - 12:26 🤝 Why brands partner with creators

13:21 - 17:40 🛠 Building relationships with creators: How to find the right creator

18:03 - 22:17 ✍🏽 Tips for building a flexible workflow

22:19 - 24:49 📣 Sharing is Caring: Amplify voices and brands

Resources:

HubSpot's Podcast Network

But don’t let this reusing and repurposing of content allow you to think amplified marketing is about quantity. Oh no no no, my friends. Quality is king here. And from Meg’s perspective, there’s a simple way to ensure this creates quality content every time. 

In this special session for our AMPLIFY event, Meg goes a little deeper beyond creation and discusses the dos and don’ts of brand building with a special focus on how vulnerability is the raw material that we, as marketers, should use to forge authenticity and trust with our audience. She’s also a big believer in treating people like they’re people, not transactions.

Key Takeaways:

03:16 - 03:49 ❤️ People care about people, not brands

04:16 - 05:28 🛠 Building your brand through authenticity and trust

05:33 - 07:36 💡 Be consistent: It will help build trust and deliver value

07:38 - 09:05 🗝 Lead with empathy - People are people, not transactions

11:21 - 12:03 📲 Do prep calls before you record your podcast

12:04 - 12:35 ⚖️ The balance between being a good marketer and a good human

12:35 - 14:24 ♻️ The Content Carousel: Reuse, Repurpose, and Repeat

14:24 - 15:28 👯‍♀️ Find your community

Resources:

BUILD with Blake Bartlett

Marketing Showrunners, Jay Acunzo

OpenView Website

My guest today is Sam Balter, Director of editorial content at ZoomInfo. And he's the guy who truly loves content marketing and uses it in creative ways to engage an audience some might think that would be hard to reach, and that's all the hardcore fans of date out there. ZoomInfo has a lot of its own data. I mean, it's what they do, it's a lot. And when they were thinking about what they could do with it to grow their audience, Sam came up with the ingenious idea of taking all that data, turning it into content for different channels, and building the brand's story off of conversations. That's when the Talk Data TO Me podcast was born. Don't you love that name? And since then, Sam has been refining his creative process and is always looking for new ways to use that incredibly valuable content to reach new audiences and continue to grow the brand.

In this very special session, from our recent Amplify event, Sam discusses his views on the state of content marking today. What's working, what's not, and where he sees new opportunities popping up like Attention Artibtrage. Let's dive in.

Key Takeaways

05:47 - 08:20🎢 The highs and lows of a content calendar

08:44 - 11:36🚛 Delivering unique content with a purpose

15:22 - 17:57💸 Focus on Attention Arbitrage

24:06 - 26:48👏 Create a space where marketers can fail, and learn from mistakes

30:12 - 34:11📣 Takeaways for content leaders to bring creativity back in to play

Resources

ZoomInfo Website

Talk Data To Me Podcast

What makes it all come together and drive results? I’ll give you a hint, it starts with amplified and ends with marketing. 

That’s right, Brad and Jillian believe that for every project you launch, you have to create a post-launch amplification plan that will get your content out to the widest audience possible, and they do that by repurposing, refreshing, and reusing the original content in all the channels their audience is in. And in this special session from our recent AMPLIFY event, they break down how you can do it, too.

Key Takeaways

04:16 - 06:45👋 Meet the Yin and Yang of content

08:12 - 10:15⚖️ A balanced approach to content

11:27 - 14:20🚀 How to launch a piece of content

14:47 - 19:27🔥 Insights for amplifying your content

19:42 - 21:22💡 Learnings from repurposing content

Resources

How ABM Could Have Helped Dunder Mifflin

The Flip My Funnel Podcast

For instance, Elizabeth’s running four shows at the moment, including a new one we’re really excited about, Pipeline, hosted by returning Drift alum Dave Gerhardt, one of the original conversational content creators. 

In this special session from our recent AMPLIFY event, join me, Molly, and Elizabeth as we explore all the ways Drift puts their audience first, from mining that rich content from the expert’s brain to how Molly and Elizabeth promote and amplify their content to reach all those people waiting for that next episode.

Key Takeaways:

03:36-04:13 👋 Meet Molly & Elizabeth

04:56-06:58 📹 Prioritizing audio and video to make the brand more personable

08:16-10:32 📣 Audio and videos place in an amplified marketing strategy

13:46-15:00 🔍 Keeping a pulse on what’s working and what’s not

16:05-18:04 💰 The return of Dave Gerhardt and the launch of “Pipeline"

22:05-22:57 🤝 Audio and video creation takes teamwork

28:52-30:59 🪐 Amplified marketing in space

32:48-34:12 ⏳ Amplified marketing isn't linear

38:30-39:56 🎉 What excites you about amplified marketing?

Resources:

Pipeline with Dave Gerhardt

RevGrowth Virtual Summit

Drift Insider

Today’s guest is no stranger to the woes of the content team in enterprise brands. As the Director of the Salesforce Studio Team, Michael Rivo understands how content silos and lack of content access can create disparities across teams and leave so many content opportunities on the table. With an abundance of content including over 20 shows in production and with the Salesforce Plus launch on the horizon, Michael knew his team needed to bring all of their content under one umbrella to create consistent processes and structure for their content universe. 

In this special session for our Amplify event, Michael walks me through how Salesforce is leaning into Amplified Marketing by bringing all of their content together, creating a Podcasting Center of Excellence, and putting amplification strategies in place.

Key Takeaways

06:05 - 07:08💡The center of excellence

07:46 - 09:20😪 Life before Amplified Marketing

11:15 - 12:58🪐 Creating a universe of audio through Amplification

18:26 - 21:55🔥Connecting with people with your content and through multiple channels

27:00 - 28:52📣Advice to those who want to amplify their marketing strategies

Resources

Dreamforce

Salesforce Resource Center

Since joining Gong, Devin has continued to lean into creating stand out content, but not just in written form. 

In this special session from our AMPLIFY event, we’ll get into how Gong is using audio - and video - in unique, interesting ways. And how Devin uses and reuses content to reach his audience where they want to be reached. PLUS, among the amazing things he knows how to do, Devin has a great deal of experience in something Casted has just done, and that’s category creation. In fact, Gong launched their own category, revenue intelligence, using… wait for it… amplified marketing. So let’s jump in and hear from Devin himself.

Join us for an exciting chat with Devin Reed, Head of Content Strategy of Gong, as he discusses how Gong approached creating their category, Revenue Intelligence, using Amplified Marketing as their guide.

Key Takeaways

05:13 - 08:20💥 How valuable content helped drive brand growth

08:31 - 10:42🌞 Starting Gong Labs and utilizing content on multiple channels

11:28 - 12:49📣 Know your audience!

14:27 - 16:48🤯 Category Creation: You must know your "why" to then deliver your value

21:02 - 23:12⚡️The thunder after the lighting strike

24:53 - 26:16🎉 How Devin Amplifies content from his podcast, Reveal

32:30 - 34:36🎙Results that came from having a podcast

35:22 - 36:22✍🏽Takeaways for Category Creation and Amplified Marketing

Resources

Reveal: The Revenue Intelligence Podcast

Gong Labs Live

Play Bigger Category Design