In this episode we'll talk about how you can connect your favorite business intelligence tools to the platform, and how it can make data acquisition and analysis a more streamlined part of your team's workflow.

Integrations discussed in this episode include:

• Drift
• YouTube
• HubSpot & HubSpot Media Bridge
• WordPress
• Marketo
• Pardot

You can easily search through your library of content to select what you want in the playlist, and use our embedded players or landing pages to display your playlist to your audience. Playlists can be used to create custom, themed collections of content, without losing the organization of your Casted account.

In this episode, Casted co-founder Adam Patarino will demonstrate:

• Two great examples of Playlists
• How to build and share a static Playlist
• How to build a dynamic Playlist

If that sounds too awesome to you, think of it as recycling and repurposing the stellar content your executives and marketing team has already created, but maybe didn't get as much traction out of as you could have. Casted helps you amplify your content to get the most out of it with incredible tools like Search, Themes, and more. In today's episode, we'll be focusing on how Search and Themes will cut time and headaches from your marketing efforts.

Highlights:

• What does it mean to "amplify"?
• An overview of Casted Search
• Searching by keyword and filtering with Search
• Managing and analyzing Themes
• Analyzing and measuring Themes results

So you're publishing regularly, and you're starting to notice not just a larger audience, but business entering the pipeline. How do you make sense of it, and most importantly, how do those metrics reinforce your efforts to scale the show and create ROI?

Casted has several tools to help you show your leadership team exactly what they need to understand how a business benefits from Amplified Marketing. In this episode, you'll learn all about podcasting & content data you could dream of.

Discussed in this episode:

• Navigating & understanding Casted metrics dashboards
• See the brands interacting with your content with Casted Insights

In this episode we'll talk about all the ways Casted helps you share, amplify, and recycle content, and even some ideas to consider when taking the leap.

Highlights:

• Share a Collection via link
• Share an Item via link or embed
• Share a clip via audiogram, videogram, link or embed
• Working with the Share Center

In this episode of Bread & Butter, the Casted CX team will walk you through how transcription happens in our platform, and how to edit it if there's a mistake. Best of all, it's EASY.

How easy you ask? As simple as highlighting the text you want to share with your cursor, and clicking the default or branded audiogram/videogram templates Casted sets up with you in collaboration with your marketing department and brand style guide preferences. Say goodbye to the freelance videographer costs.

Discussion topics:

• Accessing & editing your transcript
• Creating a new clip
• Key takeaways & how to use them
• Editing an existing clip

For some, that's one episode per week, for others it's one episode per month, and everywhere in between. Regardless of your publishing frequency, our experts on Casted's CX team are here to show you the ins and outs of this basic functionality.

In this episode of Bread & Butter, well expand on the basics of uploading and publishing best practices with the platform, like customizing sharing options or brainstorming tags to take your SEO to the next level.

Topics include:

• Uploading a new video or audio file
• Managing episode information & descriptions
• Managing guests & resources
• Publishing, featuring, or deleting your content

Branding your landing page to match your company's style guide comes with a host of benefits. You convey trust and consistency of the brand to your audience, you can set up the page as a direct link connected to your main web presence, AND your podcast player will just look that much cooler than a stock template. Jump in and learn everything you could need about our landing page functionality!

Discussed in this episode:

• Setting up your landing page
• Customizing brand settings
• Adding custom navigation links
• Adding subscribe links & other customization

And since podcast apps aren't quite smart enough yet to sniff out a brand-new show, we'll need to build an RSS feed to make sure your audience can tune in wherever they want. Join Casted's Katie Nehrenz to take you on a quick tour of managing your RSS settings, as well as a couple other administrative settings.

In this episode, we discuss:

• Completing the RSS settings
• Finding your RSS feed URL
• Disabling premium transcription
• Deleting a Collection

You might think podcasts, which of course IS content, but we also help customers with all sorts of other types, including webinars, events, conversations, and anything audio/visual that might help them get more runway out of their marketing efforts. Dive in and learn how to create new content with Casted.

• The difference between a Collection and an Item
• Adding an existing podcast
• Adding a brand new podcast or series
• Adding a Collection for multiple items with no specific order
• Adding a standalone piece of content

To make your life easier, you'll want to visit your administrator and user settings. Here, you'll be able to add users and select permissions so that your team is best equipped for using Casted in the most effective ways.