On this trailer of The Casted Podcast, dives into:

👋 0:00 - 0:22 Meet the host and learn what The Casted Podcast is about 

🎙️ 0:22 - 0:55 Hear from upcoming guests about the importance of podcasts

😁 0:55 - 1:16 Why you should stay tuned for the upcoming episodes

Resources:

Subscribe to The Casted Podcast

Casted’s website

That’s why we’re (re)introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing — uncertainty. You'll hear from content marketing leaders and get their take on what may lay ahead — Rachel Downey, Founder and Executive Producer at Share Your Genius, Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, Devin Bramhall, former CEO of the content marketing agency Animalz, and Julian Lewis, Co-founder of StudioPod Media.

In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when budgets get slashed, headcount gets lowered, and the marketer’s to-do list gets longer. For instance, while it might be tempting for some brands to liquidate their marketing teams and budgets, long-term growth depends on maintaining a relevant brand presence in the market and investing in innovation, technology, and automation where appropriate. 

While no strategy can guarantee total immunity from a recession, marketers can be better prepared and proactive in helping their businesses navigate uncertainties more effectively.

Erin shares her experiences leading a dynamic content team and building diverse content, including interactive courses, certifications, and engaging documentaries. Tune in to understand how her passion for category creation and thought leadership reshaped her path and inspired her to launch a business centered around talent optimization.

Delve into the challenges content leaders face when navigating internal conflicts and learn how to align teams for exceptional results. Lindsay and Erin discuss the significance of co-planning and breaking down silos to foster seamless collaboration between marketing, sales, and product teams.

Listen in for:

🫡 05:31 - 10:46 The crucial role of content leaders in sales-led companies

💥 14:35 - 22:21 Drive your content's success by adapting to change and foster cross-functional collaboration

🎨 29:27 - 34:09 The art of knowing when to grind and went to rest

In this thought-provoking episode, Lindsay and Claire share customer-led growth strategies, uncovering the secrets to success in today's marketing landscape. Discover the power of customer-centric content and its impact on podcasts, and explore how to leverage customer research and build meaningful connections with your audience. Tune in for practical tips and inspiring insights as we navigate the future of marketing strategies. Prepare to transform your approach, adapt to challenges, and embrace customer-driven success.

Listen in for:

👯 02:27 - 05:55 The power of human connection in Forget the Funnels journey

📣 06:11 - 11:02 How listening to their audience sparked a successful workshop series

🔥18:17 - 22:20 The resilience of customer-led growth

🫡 23:24 - 26:01 Empowering Marketers: How to get started with the customer-led growth framework

🔮 29:51 - 31:51 Customer-Centric Content: Paving the way for the future of marketing strategies

In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the podcasting landscape. From transcription and summarization of audio to enhancing production quality and even generating custom bumper music, we explore how AI technology is streamlining processes and unlocking creative possibilities. Discover how podcasters can leverage AI for efficient news curation, scripting assistance, and generating engaging content across various formats. We also discuss the power of amplification and content strategy, sharing real-life examples of how AI transforms how podcasts are created, promoted, and consumed. Whether you're a podcaster looking to optimize your workflow, a curious listener intrigued by the possibilities of AI, or a marketing professional seeking innovative strategies, this episode offers valuable insights and practical applications. Tune in to explore the exciting intersection of AI and podcasting, and prepare to be inspired by the endless opportunities that lie ahead.

Listen in for:

👾 07:09 - 09:09 The Transformation of Marketing: Understanding the basics of AI, and it's impact

👯 10:22 - 14:23 Utilizing AI as a creative ally in marketing initiatives

🦄 16:20 - 19:14 Nurturing Creative Potential: Empowering young minds with responsible AI

🔋 22:14 - 26:28 The power of a Marketing AI Podcast, from content strategy to exponential growth

🗝️ 26:31 - 29:08 The impact amplification can have for your marketing initiatives

💥 31:02 - 33:16 Exploring the potential of AI in podcasting

He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These two explore cutting-edge strategies, industry insights, and actionable tips to help marketers thrive. From pillar-based marketing and AI-driven content to the future of search and podcasting, they uncover the latest trends and empower you to elevate your marketing initiatives. Tune in and gain a deeper understanding of audience-central approaches, and unlock the true potential of creativity in a tech-driven era.

Listen in for:

🫡 04:12 - 11:05 Pillar-Based Marketing: Revolutionizing SEO with data-driven strategy

🎯 13:18 - 18:00 The power of listening to your audience

🗝️ 18:49 - 22:03 Unlock the potential of your podcasting through multimedia content

🔍 22:09 - 26:31 Podcasting in the evolving search landscape

🔮 27:05 - 29:53 Elevate creativity in the age of AI and embrace human aspect in content

April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market. 

Today, she and Lindsay explore the power of different content modalities and share insights on how companies can experiment with various formats to engage their target audience better. Discover the secrets to creating a standout podcast, positioning it against the competition, and leveraging video for a more significant impact. Whether you're a marketing professional or a business owner, this episode can help you unlock your podcast's potential and stay ahead in your marketing initiatives.

Listen in for:

🔥 02:34 - 06:45 The importance of positioning & elevating marketing beyond tactics

💡 08:50 - 12:51 Adapt your marketing strategies to customer needs and market opportunities

🏎️ 13:12 - 15:46 Drive your marketing results by identifying what works and amplify your success

🗝️ 20:24 - 23:38 Harness the power of your podcast and fuel your growth

🧪 24:43 - 26:42 Experiment with content formats to boost audience engagement

🔮 31:22 - 33:39 Standing Out & Staying Ahead: Navigating the competitive podcasting landscape

In this episode, Adam Shoenfeld and our host Lindsay Tjepkema dive into the world of podcasting and the evolving landscape of content creation for brands. They discuss how young companies can leverage podcasts to tap into expertise, engage with their audience, and establish themselves as thought leaders. Join us as Lindsay and Adam share their insight on the changing dynamics of building a media company in today's digital age and a look at the future of podcasting and its impact on brand building and content strategies.

Listen in for:

🔥 06:28 - 08:40 Early Adoption of Media and Content Strategies for Growing Companies

🤝 11:11 - 13:47 Unveiling Growth: From PeerSignal to Keyplay - A Journey of Media and SaaS Innovation

🌐 16:46 - 18:31 Lower Entry Costs and Increasing Competition in the Content Era

🧩 18:53 - 22:03 The Impact of AI on Marketing and the Urgency for Data-Driven Insights

🍿 23:15 - 26:04 Balancing Automation and Human Touch in Content Creation

🗝️ 27:14 - 31:13 The Missed Opportunity of Webinars and Events Without Podcasting

Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low listener numbers and lackluster results.

It comes down to focusing on aligning marketing efforts with sales goals!

Meet Eric Quanstrom, the dynamic Chief Marketing Officer at CIENCE Technologies and a passionate advocate for the power of podcasting in B2B marketing strategies. With a rich experience that spans almost six years at CIENCE, Eric has helped the company excel in thought leadership and community building through engaging podcasts and video content. Eric shares his unique perspective on how podcasts can drive brand awareness, foster customer trust, and enhance employee engagement.

Listen in for:

🏆 06:40 - 07:55 Measuring success through directing traffic to your website

🎙️ 09:20 - 12:15 Podcasting not only serves your marketing initiatives but your company as a whole

✅ 13:01 - 15:33 Measure twice, cut once: How to get executive buy-in

🚀 19:01 - 22:28 How to leverage podcasts for outbound lead generation and brand building

🤖 24:03 - 26:09 The impact of AI on the future of marketing

Connect with Eric: https://www.linkedin.com/in/quanstrom/

If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships with your customers through podcasting. Join Stijn Hendrikse, as he shares the solution to achieving this result and establishing trust and authenticity with your audience.

Stijn Hendrikse is a talented entrepreneur, author, and marketing expert hailing from the Netherlands. With over two decades of experience in the B2B software industry, Stijn has successfully built and scaled numerous companies. Having moved to the US 20 years ago, he founded Kalungi, a growth agency, five years ago. Stijn is also the author of the popular book "T2D3.pro," which offers a playbook for scaling B2B SaaS companies. As a thought leader in the marketing world, he has helped many businesses connect with their audiences in meaningful ways through creative content strategies.

Listen in for:

☯️ 01:27 - 03:36 The art and science of marketing: How T2D3 came to be

🫡 06:18 - 08:01 Thought leadership begins with solving a problem your audience can't solve on their own

🔥 08:34 - 11:08 Utilizing the why/how technique to get to the core of your value

🧪 16:27 - 18:47 New ways of measuring your marketing impact

🧩 20:30 - 21:51 Why it's important to take ownership of your content

🔮 29:15 - 32:44 A look into the future of podcasting

Connect with Stijn

https://www.linkedin.com/in/stijnhendrikse/

That's where the power of personalized podcasting comes in, driving stronger relationships, better engagement, and more sales.

Our special guest Jim Gilkey, an experienced Senior Account Executive at Terminus and host of Account Based Beverages, joins us to discuss how to build genuine relationships in the B2B marketing landscape, leverage the potential of podcasting in amplifying your account-based marketing initiatives, and avoid the trap of superficial personalization. Learn the critical factors for measuring the success of your podcasting efforts in tandem with your ABM strategies and prepare for the next wave of B2B podcasting with innovative content styles.

Listen in for:

👫 5:03-6:02 Why building genuine relationships is essential in the B2B marketing landscape.

🛠️ 09:28 - 13:40 Building your ABM strategy begins with investing in your community

🌟 15:39 - 20:32 We've entered a new era of marketing initiatives.

💡21:24 - 24:35 Your ABM strategy is a marathon, not a sprint. Trust the process, measure what you can

🧩 28:49 - 31:38 Get started. Perfecting your ABM strategy comes from testing and learning from your initiatives

Connect with Jim:

https://www.linkedin.com/in/jgilkey/ 

Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content.

Julian Lewis, the co-founder of StudioPod, an audio-first production company, joins the final episode of (Re)Sessions to share his take on how marketers can do more with less.

You’ll learn why customer conversations are back and better than ever, how to mine, organize and enable your sales team to use content, and how amplified marketing allows marketers to measure effectiveness of content.

Key Takeaways:

🗣 03:12 - 06:08 Why customer conversations are back and better than ever

📈 07:15 - 11:06 How amplified marketing allows marketers to measure effectiveness of content

👍 16:41 - 18:57 How to mine, organize and enable your sales team to use content

Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a recession to be efficient yet creative.

Tune into this episode of (Re)Sessions to learn how to create and use content partnerships to your advantage, how to experiment and get creative during a recession, and why moving slow and smooth is smart.

Key Takeaways:

👩‍🔬 09:19 - 10:28 How to experiment and get creative during a recession

💪 10:35 - 12:18 How to create and use content partnerships to your advantage

🐢 14:24 - 17:00 Why moving slow and smooth is smart

--

Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business results?

Yes. Yes it is.

Here’s how we know: It’s being done daily in the B2B podcast space.

Amazing, creative shows are the driving force of measurable business impact—like market research, ABM strategy touchpoints, category creation, and even 6-figure deals closing (yes, seriously!). And in our new series, that’s exactly what we’ll be exploring. Based on Casted’s B2B Podcast Maturity Curve, this series will dive into each stage of a B2B podcast’s growth—providing marketers like you with real examples and real measurable goals to set for each stage of building and growing your value-driven show.

So, here’s to marketers everywhere doing cool, creative, results-driven things this year.

Rachel Downey says while others are pulling back, it’s time for you to lean in and double down on what’s working.

Rachel is the founder and CEO of Share Your Genius, an end-to-end podcast agency built from a marketer’s perspective. She joined the first episode of (Re)Sessions to share her content marketing expertise.

You’ll learn why it’s important to stand out during a recession, how to create and leverage a consistent brand message, and how to repurpose podcast content for all of your marketing channels.

Key Takeaways:

🎙 1:55-2:39 Are you under-leveraging your podcast content?

💡 9:18-10:51 How to repurpose podcast content for all your marketing channels

🙋‍♀️ 14:26-14:54 The importance of standing out and owning your lane during a recession

Long story short, not what you’d imagine.

Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform Market Muse, has the answers. In the second episode of (Re)Sessions, Jeff shares his analytical take on how to get more from less.

You’ll learn how to calculate and increase your content efficiency rate, why repurposing content for all formats is important to your audience, and how to perform a content audit and get quick wins.

Key Takeaways

🔥 02:45 - 05:50 How to calculate and increase your content efficiency rate

💡 05:53 - 08:06 Content repurposing can feel tedious but worth the time

👏 09:36 - 10:59 Why repurposing content for all formats is important to your audience

🔎 11:24 - 13:56 How to perform a content audit and get quick wins during a recession

It can all feel a bit too much. And as marketers, we already have a bit too much to do.

Introducing (Re)Sessions, a special four-episode series we've curated to answer the questions on every marketer's mind when dealing with the most certain thing - uncertainty.

You'll hear from four industry leaders in content marketing to get their take on what may lay ahead—Rachel Downey, Founder and Executive Producer of Share Your Genius, Julian Lewis, Co-founder of StudioPod Media, Devin Bramhall, CEO of the content marketing agency Animalz, and Jeff Coyle, Co-founder and Chief Strategy Officer for MarketMuse.

In this series, host Lindsay Tjepkema digs deep with each expert to get their advice on what to do when the noise gets a bit too loud and, more accurately, what to do when budgets get slashed, headcount gets lowered, and the list gets longer.

The one thing you will learn is there are opportunities and creative solutions to win—no matter what.

Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.

“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”

Here are some highlights from the conversation with Meg:

🤔 3:12 - 4:59 Is authenticity scalable?

👩‍🔬 12:07 - 13:47 How to test and refine content

😎 25:09 - 29:18 Being confidently yourself with your audience

Resources:

https://openviewpartners.com/

BUILD with Blake Bartlett: https://podcast.openviewpartners.com/public/32/OV-|-BUILD-21cbd466

PLG123: https://www.youtube.com/playlist?list=PLRHgNxkQBpfYJrXjUuLgUR0Mg_y54_jhl

Weekly Walk with Casey Renner: https://www.youtube.com/playlist?list=PLRHgNxkQBpfbb4QmSW6YcFOgMVnLB2_AL

Connect with Meg: https://www.linkedin.com/in/redheadmeg

Rowan Tonkin is the Chief Marketing Officer of Planful and Peter Mahoney is the General Manager of Marketing Performance Management at Planful, formerly the founder and CEO of Plannuh. The two host their own respective podcasts and have built their shows with a broader scope in mind.

Listen in as Rowan and Peter discuss:

💭 8:37 - 10:21 Looking at the bigger picture

🧑‍💻 11:04 - 13:21 The importance of consistency

🎉 18:30 - 25:20 The merging of brands and acquiring new strategies

Resources:

https://planful.com/

https://www.plannuh.com/

The Next CMO: https://www.plannuh.com/the-next-cmo-podcast/

Being Planful: https://being.planful.com/public/102/Being-Planful-663b4931

Connect with Peter: https://www.linkedin.com/in/pemahoney

Connect with Rowan: https://www.linkedin.com/in/rowantonkin/

This is such an important question to ask yourself when launching a podcast for your brand.

Tim Glomb is the VP of Global Content at Marigold (formerly CM Group). He is also a co-host of Cheetah Digital’s “Thinking Caps”, a podcast that strives to help marketers adapt to the ever-changing industry.

On this episode of The Casted Podcast, Tim dives into:

🚘 5:20 - 8:37 How podcasting drives business forward

📚 11:15 - 13:10 Transforming written reports into snackable video content

🤝 15:59 - 19:48 The impact video has on business and relationships

Resources:

• For more information, check out Marigold: https://meetmarigold.com/
• Listen to Thinking Caps: https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436
• Connect with Tim: https://www.linkedin.com/in/timglomb

Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street Funding, a small business lending company. She’s been instrumental in growing their digital marketing presence, including launching their successful podcast, OnPoint with Oak Street Funding.

From the challenges of starting a podcast from scratch to evolving it into the amplified content marketing strategy it is today, Kira spills all the secrets on how Oak Street got there. Tune in to hear:

📝 How to maximize your reach and gain insights on digital marketing success with a content amplification strategy

📣 The importance of having a consistent voice for their podcast and across all of their content

💥 Common challenges that occur as your podcast matures and how to tackle them

Resources:

For more information check out Oak Street Funding:

https://www.oakstreetfunding.com/

If you want to listen to their show, OnPoint with Oak Street Funding:

https://podcast.oakstreetfunding.com/public/111/OnPoint-with-Oak-Street-Funding-1f285e29

Connect with Kira:

https://www.linkedin.com/in/kira-singer/

In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunderkind strive to provide valuable content that is both entertaining and informative.

Vern is the Senior Director of Marketing and the host of the podcast "Individuality Unleashed", which explores what makes brands unique and how to drive success.

He sits down with Lindsay to describe how Wunderkind’s podcast came to be, and the investment it takes to create something great. Listen in to hear two marketers and podcasters discuss the deeply important pieces of marketing that get put to the side from time to time: human stories, individuality, and entertainment.

Listen in to hear:

🌱 What it takes to start and grow a successful podcast from the inception

💡 The importance of content being both entertaining and informative

🤑 Creating a podcast isn’t just for fun—what’s your business use case?

"I wanted the podcast to be a great place where you can get great information and learn about not only MongoDB, but the way that other software developers are improving the velocity of their development efforts."

Michael Lynn is the Principal Developer Advocate at MongoDB, and the host of the MongoDB Podcast, a show that aims to inspire, motivate, and educate software developers. He has been instrumental in growing the podcast from its humble beginnings to the successful show it is today. What started as a two-man show has evolved into something even more intentional, and they’ve expanded to have multiple hosts.

In this episode, you will learn:

💪 02:29-03:32 The importance of knowing your mission and goal for your podcast

🚀 03:43-04:48 How to get your podcast off the ground with minimal tech and team

❤️ 10:28-11:32 Why human-forward stories are worth sharing, even on a software development podcast

Resources:

Connect with Michael:

https://www.linkedin.com/in/mlynn/

Check out the MongoDB podcast: https://podcasts.mongodb.com/public/115/The-MongoDB-Podcast-b02cf624

Zylo is one such brand, and on this episode, CMO Meredith Albertson and Content Marketing Manager Nicole Wood share how they launched their podcast SaaSMe Unfiltered with the goal of building their overall marketing strategy around the show. 

Key Takeaways:

🔥 04:29-07:37 Why SaaSMe Unfiltered Was Strategically Aligned from the Start

🗣 08:23-09:32 How Zylo Differs from Traditional B2B Marketing

🧠 16:43-18:39 Podcasting Revenue is a Long (but Smart) Game

🧃 22:55-26:32 Squeeze the Juice Out of All Your Content

📐 29:54-31:46 Measuring the Value of Your Content

📣 36:53-38:09 How Amplified Marketing Impacts the Business

🎧 39:04-40:26 Advice on Proving a Podcast’s Value to Your Brand

Check out SaaSMe Unfiltered

https://podcast.zylo.com/public/112/SaaSMe-Unfiltered%3A-The-SaaS-Management-Podcast-c316deea 

Connect with Meredith and Nicole

https://www.linkedin.com/in/meredithpmorgan/

https://www.linkedin.com/in/nicoleewood/

Megan’s team at Trava started their podcast in October of 2022. So why did they start? And where is it taking them? For one, Megan is starting with the basics—what do they do and why do they do it. Tune in to hear:

3️⃣ questions that will help you craft a successful (podcast) content strategy

👩 Megan’s unique perspective on podcast content (plot twist: it’s NOT about thought leadership)

🎙️What you need to know if you’re thinking about starting a podcast

Check out The Tea on Cybersecurity

https://listen.casted.us/public/121/The-Tea-on-Cybersecurity-1fc5710e

Connect with Megan

https://www.linkedin.com/in/megansnoel/

Vincent Pietrafesa, VP of B2B Products and Partnerships at Stirista and co-host of The Marketing Stir podcast, has combined the power of thought leadership and the machine of campaign marketing to create a podcast that is pushing Stirista forward. Listen in to hear how his team is creating connection and generating demand with their podcast.

Key Takeaways:

🦠 04:46-07:37 Lessons from COVID: What Stirista has learned from growing a podcast through the pandemic

🎧 07:38-09:24 Why Vincent says they have no listenership goals—what are they measuring?

🏆 11:24-13:33 Stirista’s method for success: the team behind the podcast magic

Check out The Marketing Stir

https://podcast.stirista.com/public/84/The-Marketing-Stir-1d9bbf55

Connect with Vincent

https://www.linkedin.com/in/vincent-pietrafesa-ab69994/

🤫 James' secret for creating a wholistic marketing strategy with a podcast at the nucleus

🧑 How he determines who should be on his shows for maximum business impact

📈 Which podcast KPIs are must-know's to present at your next exec meeting

Check out Flip's podcast, Spamming Zero

Key Takeaways:

🤩 00:46 - 02:32 Overview of episode

🎥 08:54 - 10:20 Video is crucial for your marketing strategy

🥘 10:42 - 13:12 Casted's secret sauce

🍿 14:53 - 18:06 Making snackable content in the Casted platform

👏 21:08 - 22:52 Getting other teams within the company on board

🎉 33:13 - 36:27 Tim's perspective on ROI

🧩 40:00 - 42:13 Advice: Take risks

🔊42:37 - 43:30 Q&A: What tactics have you employed to communicate the resources available and get people to take action?

🔊43:39 - 45:02 Q&A: How do you figure out which content to send to a customer in the initial outreach?

🔊45:45 - 47:14 Q&A: Whether they're B2B or general consumer, do you listen to any audio only podcasts, why or why not?

🔊47:25 - 50:31 Q&A: On average, how many pieces of content do your customers touch before they reach out for a meeting? And what do you think that says about Cheetah's marketing team?

Key Takeaways:

🌼 05:01 - 06:19 How Hailey keeps content fresh and exciting

👏 06:49 - 09:45 Utilizing your podcast as a way to connect with your customers

😪 12:22 - 14:31 What life was like before Casted

🧩 16:21 - 18:01 How themes can impact future marketing campaigns

🔎 20:57 - 23:04 Success metrics to consider when reviewing your podcasts' performance

👀 23:28 - 25:10 What Casted Insights can do for you

🧑‍💻 29:18 - 30:44 Advice for enterprises entering the podcast/content marketing world

🔊 31:34 - 33:02 Q&A: Why do you think some brands are hesitant to make podcasts a part of their content strategy?

🔊 33:21 - 35:23 Q&A: When you're talking about amplifying content, can you give us an example where repurposing and refreshing existing content was really successful?

🔊 36:21 - 38:55 Q&A: What are some stories you cover on your podcast that really resonate with the audience, and why do you think they resonate?

Key Takeaways:

🧟 02:05 - 03:25 Zombie Apocalypse: How Sam and Katie will survive it.... or not

🎙 04:37 - 06:49 How Sam got started in podcasting

📣 10:15 - 13:45 Why YouTube is an important element to your video podcast strategy

💡 21:32 - 24:56 Matching the voice and tone to your different social channels

👏 30:04 - 34:43 Teamwork: How Sam's team structure helps them deliver amazing content

📊 36:04 - 37:46 Q&A: What's the most interesting content marketer data to you, and why?

🗝 39:01 - 41:58 Q&A: As a small team, how do we take a crawl, walk, run approach to this? What's most important as you begin?

😅 42:25 - 48:32 Q&A: Why do you think some brands are still reluctant to get into podcasting?

Key Takeaways:

🎤 03:18 - 05:46 How PingPong got started in podcasting

🧩 06:06 - 07:50 Advice for creating a podcast

💥 10:20 - 12:56 How to amplify your content across various platforms

🎉 18:30 - 20:56 What stands out about Casted

🔥 21:18 - 22:48 How Casted's integration with YouTube can impact workflow

💡 27:31 - 28:52 Strategies for efficiency: Make your time valuable in different ways

Key Takeaways:

👏 06:33 - 08:28 - Delivering value to existing and potential customers quickly

🎉 12:44 - 15:36 - Utilizing content for more than just social posts

💡 20:50 - 23:06 - Tips for pivoting from in-person events to virtual

🧩 26:03 - 27:33 - Having the ability to house and amplify content all under one roof

🔮 29:35 - 31:37 - What the future of content marketing looks like

Key Takeaways

🎧 04:18 - 04:58 - Content Marketer turned Podcaster

🗣 08:10 - 09:31 - How to Promote Messages, not Products

👂 13:02 - 14:49 - Listen to the Customer's Voice in an Unfiltered Way

💡 23:22 - 25:00 - Create Content by Consuming Content

❓ 25:08 - 26:08 - What is Social Listening?

⏲ 27:47 - 28:42 - A Tool that Saves Time

Key Takeaways:

4:48 - 5:20 ♻️ Creating Content That Can be Used in Different Ways, On Different Platforms

5:44 - 6:45 🧱 Podcasting Helps Build Community and Drive Value

8:20 - 9:35 🏃🏻 This is a Marathon Not a Sprint

12:24 - 13:31 🎇 Connections and Relationships are the Most Valuable Result of Networking

24:24 - 26:03 💡 Divide and Conquer - Having the Necessary Support to Run a Podcast

Key Takeaways:

04:18 - 05:27 🔍 Podcasts Continue to Grow, and More Niche Subjects are Being Explored

07:05 - 08:13 💻 Open Source Intelligence Community - A Place to Share Information

10:21 - 11:14 📈 Tracking Growth and Success - A Combination of Brand Awareness and Lead Generation

12:41 - 13:39 🏆 Continuously Sharpen the Difference to Stay Ahead

17:10 - 18:32 💡Advice From Josh - Components That Can Help Enrich Content

Key Takeaways:

10:25 - 11:27 🚫 Don't Sign Up For Too Much Up Front

13:11 - 14:14 📚 We Want to Tell a Story, and We Want Listeners to Learn Something

14:24 - 15:36 💡 Who Can We Have Great Conversations With?

24:24 - 25:15 🔑 Be Receptive, Pay Attention, Willingness to Try New Things

27:11 - 27:49 😱 Don't Let Fear Stop You

28:39 - 29:34 🎧 Be Sure to Listen and Learn Other Podcasts

Key Takeaways:

10:45 - 11:52 🔍 Searching for the Right Guest

15:28 - 16:28 🏋🏼‍♀️ Tips on Building Up Your Show

19:42 - 20:50 💨 Going with the Flow

23:30 - 24:07 ♻️ Repurposing Content

26:12 - 27:16 🏆 Take Little Victories

Key Takeaways:

06:54 - 07:34 🔥 How Jillian Decided to Get in a Dumpster

12:31 - 12:52 😌 Stay Humble, Continue to Improve

15:54 - 16:40 🎥 The Terminus Cinematic Universe

17:26 - 17:55 🚀 Brand Drives Demand

19:21 - 20:29 🤝 Middle Ground for Podcasting and Video

20:58 - 21:33 😎 Common Ground in Community

24:31 - 25:48 🔆 Advice From Jillian

Key Takeaways:

07:19 - 07:33 🫀 Video is More Than Just Video

09:17 - 10:01 🗣 Clear Audio is Important

11:21 - 12:03 🧰 Advice on Conveying Emotion

13:50 - 14:37 💥 Passion Within Conversations on Camera

19:08 - 19:39 ♻️ Reusing Material

22:52 - 23:20 🔆 Tip From Daniel

Key Takeaways:

6:07 - 6:54: 💡 Pivoting the Business Because of Covid

8:48 - 9:44: ♻️ Repurposing Content

11:35 - 11:55: 👸🏽 Own Your Space

13:39 - 14:05: 🎥 Using Video to Reach More Customers

19:55 - 21:21: ⚡️Connecting Industry Leaders

27:58 - 28:35: 🧩 New Social Media Strategy

32:04 - 32:47: 👷🏽‍♀️Importance of Building an Audience

Key Takeaways:

📈 2:54 - 3:53 How "Talk Data to Me" Began

🧰 5:36 - 6:44 Tools ZoomInfo Builds on Top of Data

🕵🏼 8:58 - 10:28 Finding Who to Interview

🎤 19:09 - 19:51 Production Quality Rising

🎧 19:52 - 21:00 What Sam Has Learned on the Consumer Side

💡 23:51 - 24:58 Where to Start with Creating a Podcast

📅 26:47 - 27:30 What's Your Content Strategy?

🧩 31:22 - 32:36 The Three Phases Sam Set for His Team

Key Takeaways:

03:31-05:04: 🌎 What is the "Fast Frontiers" podcast about?

07:00-07:38: 💡 Thought Leadership and the importance of authenticity in marketing

13:19-15:01: ⏱ Time: How to overcome the barrier to entry for podcasts

17:37-18:13: 📤 Creating additional content from your podcast

20:34-22:11: 📆 How creating seasons for your podcast can help you stay organized

22:10-23:02:🛎 How do you make sure your guest shows up for their interview?

25:04-25:58: ❍ Abby's advice for podcasters: Make sure everyone's on the same page

26:48-27:46: ❐ Tim's advice for podcasters: Concentrate your production schedule

Related Resources:

Fast Frontiers Podcast: https://refinery.com/fast-frontiers-podcast

Refinery Ventures Website: https://refinery.com/

Tim Schigel on Linked In: https://www.linkedin.com/in/timschigel/

Abby Fittes on Linked In: https://www.linkedin.com/in/abby-fittes-6529511b/

Key Takeaways:

🌊 03:42-05:45: Generating scalable content through podcasting

👩‍🎓 09:57-11:33: How to focus your podcast marketing strategy

✅ 12:11-13:43: Why adding podcasts to your marketing strategy is easier than you think

💡 14:34-16:03: Making your content as discoverable as possible

💰 17:47-19:11: How to define "success" in B2B podcasting

🗂 22:17-24:02: How podcast networks can help your business

🎧 25:09-26:45: How do you get into a podcast network?

🗝 33:06-34:43: Advice for people wanting to start their own podcast

🚸 36:48-37:47: How Tobe (and Casted) can help with your podcast

Related Resources:

Tobe Agency's Website: https://www.tobeagency.co/

Jared Sanders on Linked In: https://www.linkedin.com/in/jaredsanders/

Key Takeaways:

🏎 Driving 7500 webinar registrants in six weeks

🚀 Focusing on doing the original plan... but faster

🌉 Bridging the gap between brand and demand gen

🚫 The best pitch right now is no pitch at all

👥 Being understanding of your team's personal situations

🙋 Advice for marketers right now

Key Takeaways:

🧑‍💻 Putting focus on helping the customer

✍️ Keep messaging real and empathetic

👥 How to market marketing to marketers

⚙️ Building relationships right now

🧠 What James wants marketers to know

Key Takeaways:

🎨 The art of silent brainstorms

❓ Answering the big questions with content

🖼 Framing up Contently in a way that resonated

♟ Being a strategic partner, not just a clever marketer

🗣 Advice for marketers right now

💭 Always be thoughtful, always be helpful

Key Takeaways:

📝 Shifting messaging and outreach to focus on engagement

🤿 Seeing the opportunity to dive deeper into content production

🧰 Content is the Swiss Army knife of marketing

🤝 Engaging and supporting customers

👀 Seeing the silver lining as a team

🧑‍🏫 Advice for marketers

Listen and learn from Heather as she shares the massive projects - including one called #FreeApril - she and her team jumped into without a whole lot of hesitation - simply because they knew it was the right thing to do - both for the audience and for the company.

Key Takeaways

🎫 Turning a live event into a virtual one

👨‍💻 Doubling down on virtual experiences

📚 Start preparing for the future of marketing now

🔗 How Pluralsight is putting connection first with #FreeApril

🥇 Focus on helping first and experimenting second

🏃 Advice for marketers moving forward

👁 Seek to connect as humans first

Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

Key Takeaways

🛡 Protecting people and growth

⚡️ The creation of The Rev Growth Summit

⏰ How Drift can help marketers now

👓 Focusing more on the customer

➕ Adding value to the future of sales and marketing

✅ Setting priorities for the team

🗣 Advice for marketers

We, like many of you, are pivoting our marketing efforts here at Casted in response to what's happening in the world today with COVID-19 crisis. As all of these changes started to bubble up, our team and I asked the same question that so many of you did. How can we help? It was and is so important to us wage seek first and foremost to bring you value and help you, our audience, navigate these uncharted waters. So what we're doing in the very best way we know how is starting with authentic conversations.

That's why we're starting season 3 of The Casted Podcast right here today. We're starting with this episode where you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.

We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Key Takeaways

🔗 Making sure your team is still connected

📣 Communicating across teams

🤔 Thinking about how your business can help

❌ Stripping away what doesn't matter

🧠 Rethinking your messaging and outreach

✨ New opportunities emerging

✍️ How to approach decision-makers right now ❔

🗣 Advice for marketers who are rethinking their strategies

With a six part podcasting process, David and his team have created an assembly line of sorts that works for them to ensure each podcast episode is well-thought out, managed, activated, and measured effectively.

David gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Key Takeaways

🎙 How the podcast fits into the overall marketing strategy

6️⃣ A six-part podcasting process

📚 Advice for working with an agency

🤝 Building relationships for engagement

📊 Measuring impact

✍️ Advice for starting a podcast

So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s superpowers to build an audience quickly.

Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.

Key Takeaways:

📈 Getting started with strategy

⏳ Earning an audience's time and attention

🔋 Using brand power to grow audiences quickly

🍃 The thing about evergreen content

🎙Investing in the long shelf life of podcasting

🛠 Build a show for your audience

Key Takeaways:

Be where the listeners are

Using podcasts to supplement your goals

You don't need a large team, just a great process

How do you measure impact?

Advice for the unheard voices behind the mic

Get everyone involved