<![CDATA[Thinking Caps]]>Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy & consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge


Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions.


Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.



]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436https://files.casted.us/40d5c872-a041-4483-9dca-3a0441b15e29.jpgThinking Capshttps://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436Casted (https://casted.us)Wed, 01 Jun 2022 20:23:22 GMTCheetah Digital <p>Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In ...<p>Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy &amp; consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge</p><p><br></p><p>Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. </p><p><br></p><p>Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.</p><p><br></p><p><br></p>episodicCheetah Digital dane.ohlrogge@cheetahdigital.comNodane.ohlrogge@cheetahdigital.com<p>Two veteran marketers take on the industry. Analyzing breaking news in the MarTech and AdTech worlds, Richard and Tim pick the topics that are most disruptive to marketers and offer advice in how to anticipate change and pivot to a new strategy. In 10 minutes or less, you’ll get informed on the news about customer acquisition strategies, privacy &amp; consumer data, email and mobile marketing, CDPs, and loyalty and advocacy programs — and hear from global CEO and CMO guest speakers. In the time it takes to grab a latte, you can walk away informed and ready to take on your next marketing challenge</p><p><br></p><p>Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. </p><p><br></p><p>Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.</p><p><br></p><p><br></p>No<![CDATA[Jesse Redniss: Putting Performance Privacy to Work for Your Brand]]>Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of Qonsent.com he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/dd5d47906d7e756a-5d73-4a1d-b8b7-c7c80a3f1396Tue, 31 May 2022 14:38:37 GMTCheetah Digital <p>Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of <a href="https://Qonsen...<p>Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of <a href="https://Qonsent.com" rel="noopener noreferrer" target="_blank">Qonsent.com</a> he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.</p>No151490fullCheetah Digital <p>Jesse Redniss has been engaging audiences by the millions for years. From his days in TV, at TimeWarner, through his agency partner Gary Vee and even today, his passion for better consumer experience sis real. As founder of <a href="https://Qonsent.com" rel="noopener noreferrer" target="_blank">Qonsent.com</a> he's doubling down on helping brands tackle consumer consent and personal data via a value exchange and ultra-transparency. Learn how and why in this episode.</p>No<![CDATA[Email Benchmark Stats Across Industries for Early 2022]]>Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/19979b5b6f19d46f-bbaf-400f-9750-3fee598a86fcThu, 26 May 2022 14:37:13 GMTCheetah Digital <p>Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American...<p>Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base. </p>No56489fullCheetah Digital <p>Email is one of the most impactful channels used in relationship marketing. When viewing email's impact with other channels you can get a great overview of your impact on audience action. In this short episode we reveal some of thew North American email benchmarks across Cheetah Digital's enterprise client base. </p>No<![CDATA[Top US Consumer Messaging Trends Broken Down By Age]]>Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.


]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/a821b3cb9954a2d2-25f3-4e7a-9dcb-c8243146ba21Fri, 06 May 2022 17:11:59 GMTCheetah Digital <p>Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few...<p>Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.</p><p><br></p>No52888fullCheetah Digital <p>Marketers know that audience behavior varies generation to generation. When it comes to brand messaging in brand experience, how far off are Gen X from Boomers? That's what the 2022 consumer trends index reveals. In this short video we share a few critical differences on how email, SMS and even loyalty programs differ across age groups.</p><p><br></p>No<![CDATA[Top Consumer Trends for Finserve to Capitalize on ASAP]]>Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/51e63432a0cd7827-b7c4-4ccb-95f2-07ed4d800fdfMon, 02 May 2022 20:22:39 GMTCheetah Digital <p>Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences....<p>Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.</p>No55187fullCheetah Digital <p>Financial brands have seen some of the fastest digital transformations in history. Virtual banking, digital consumer interfaces and privacy laws have changed core products and services along with how brands need to communicate with their audiences. The 2022 Consumer Trends Index highlights where financial product marketers need to focus to stay relevant with consumers and shows the gaps in their relationship marketing strategies. Here are a few stats that should hit home hard for Finserve marketers.</p>No<![CDATA[Consumers' Biggest Frustrations With Brand Messaging Today]]>Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/322ab7544cfae3ed-5b78-4694-9dfb-cbf51332feedMon, 02 May 2022 20:20:43 GMTCheetah Digital <p>Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frus...<p>Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.</p>No41386fullCheetah Digital <p>Most brands today are missing the mark when communicating directly to their audiences. The 2022 Consumer Trends Index highlights what consumers are most frustrated with when it comes to email, sms and other direct offers and content. Here are 5 frustrations from US consumers that may be wrecking your relationships with your customers... and what to do about them.</p>No<![CDATA[Why Email is #1 Channel for Revenue in US... Again.]]>The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/5bf72323973dc23b-f042-4091-a1a6-1a0424e7b58fFri, 29 Apr 2022 01:02:12 GMTCheetah Digital <p>The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, eve...<p>The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy. </p>No33185fullCheetah Digital <p>The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy. </p>No<![CDATA[Trending Now: Earth To Marketers, Campaigns About Preserving The Planet Stand Out]]>Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, & planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer relationships. 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/d3e0453d31c8efea-87c7-4d8a-bd3a-42e1fbb882ebFri, 15 Apr 2022 16:27:11 GMTCheetah Digital <p>Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, &amp; planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist...<p>Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, &amp; planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer relationships.&nbsp;</p>No42684fullCheetah Digital <p>Earth Month takes center stage as marketers reveal brand values in eco-awareness, sustainability, &amp; planet-saving campaigns, including email layouts in every shade of green. KLM Airlines brings zero-party data onboard with a destination wishlist for more personalized and enhanced customer relationships.&nbsp;</p>No<![CDATA[Trending Now: No Fooling Around This Year, Marketers Saturate With Springtime Strategy]]>Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/7bdbba2299bada6e-617d-4419-ab20-c4aa7d110fe3Tue, 12 Apr 2022 16:00:05 GMTCheetah Digital <p>Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an e...<p>Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program. </p>No45183fullCheetah Digital <p>Let the seasonal shift roll in as marketers latch onto April Fools momentum and all things "sunny spring break" with sales, campaigns, and Walking To Work Day. The Container Store activates its digital transformation by launching a new app with an extensive loyalty program. </p>No<![CDATA[Trending Now: Mid-March 2022]]>March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative & strategic inspiration.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/f348988dee7c6261-00e8-407a-9caf-5481a3c5152cTue, 22 Mar 2022 19:43:28 GMTCheetah Digital <p>March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative &amp; strategic inspiration.</p><p>March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative &amp; strategic inspiration.</p>No31882fullCheetah Digital <p>March saw some awesome post-purchase drip email campaigns, more personalized emails, and Mario Cart gets a shoutout. This, plus other marketing highlights for creative &amp; strategic inspiration.</p>No<![CDATA[Chris Muscutt, Head of MarTech at Pepsi Co, Talks Relationship Marketing Strategies]]>Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.


]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/2d813aa0a3bc7059-f786-408d-8507-ab5895b19c9aThu, 17 Mar 2022 22:35:30 GMTCheetah Digital <p>Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of hi...<p>Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.</p><p><br></p>No131881fullCheetah Digital <p>Chris Muscutt is the Head of MarTech at Pepsi Co, as well as the former Chief Product Officer of MarTech at Shell, and a long-time customer of Cheetah Digital's Experiences product. Tim Glomb sits Chris down in a London WeWork to discuss some of his advice for those that are using marketing technology to power their relationship marketing strategies. Chris has a great perspective on zero- and first-party data uses buzzwords that are meaningless, and examples of how to build great customer engagement and harness that data across brands in a global portfolio.</p><p><br></p>No<![CDATA[Facebook Faceplants As The Metaverse Builds Marketing Distraction]]>Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts & hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/34fcd9d99bcf8692-10f0-46c8-990b-ac74f8a6f480Mon, 14 Feb 2022 21:56:34 GMTCheetah Digital <p>Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts &amp; hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while...<p>Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts &amp; hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.</p>No55080fullCheetah Digital <p>Facebook’s stock dives 25% in one day, the largest valuation drop in the history of the market which coincides with months of strong marketing efforts &amp; hype around the Metaverse. Rich and Tim break down why Facebook fumbles in the market, while simultaneously Meta amps full steam ahead distracting audiences with the glimmer of their shiny new product.</p>No<![CDATA[Trending Now: Brands Harness Twos-Day’s Palindrome Power]]>Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays. 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/12762d5a7af0da8b-75f5-44ea-8622-91f2b71d239aThu, 03 Mar 2022 16:46:41 GMTCheetah Digital <p>Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, b...<p>Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays.&nbsp;</p>No34680fullCheetah Digital <p>Each week Cheetah Digital scours the web for the best email, SMS, and marketing campaigns to bring you quick coverage of digital marketing highlights, trends, and news. This episode includes Twos-Day spending 24 hours in the hot spotlight of fame, building anticipation with targeted teasers and strong pushes around global celebrations and U.S. National holidays.&nbsp;</p>No<![CDATA[Experiential Marketing in the Metaverse]]>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/6e6ad76efd74fc3f-ea79-47e5-a207-b7d9dad7aceaWed, 26 Jan 2022 20:03:14 GMTCheetah Digital <p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality. </p><p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality. </p>No47979fullCheetah Digital <p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into what experiences might look like in the world of virtual reality. </p>No<![CDATA[PREVIEW: The Metaverse, Marketing and Future of Privacy Webinar]]>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again.

Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/258299c51a710bee-5b69-4d64-a0c6-dc73203789afWed, 26 Jan 2022 22:51:31 GMTCheetah Digital <p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an out...<p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again. </p><p>Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section. </p>No58778fullCheetah Digital <p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again. </p><p>Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section. </p>No<![CDATA[Trending Now: 4 Stand Out Emails + Mobile & Industry News]]>In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this inspires you on your relationship marketing journey.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/0e9da480bf7a0529-6361-4977-966e-ad7b4f054ae8Wed, 26 Jan 2022 20:01:30 GMTCheetah Digital <p>In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images i...<p>In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this inspires you on your relationship marketing journey. </p>No45377fullCheetah Digital <p>In this "Trending Now" edition for the 3rd week of January 2022 we break down 4 awesome, personalized email campaigns from Ulta Beauty, Ensembl, Sherwin-Williams and United Airlines. We also showcase a great abandoned cart engagement using images in an MMS to help close the sale. We hope this inspires you on your relationship marketing journey. </p>No<![CDATA[The Major Players of the Metaverse]]>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/568cde88e85c58b4-1079-46f5-8d42-f45d9bb2377cWed, 26 Jan 2022 15:15:21 GMTCheetah Digital <p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for...<p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.</p>No67676fullCheetah Digital <p>The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we dig into the big players that are shaping the future such as Meta, Google and Microsoft along with their initial offerings for consumers entering the virtual world.</p>No<![CDATA[Trending Now: The 50+ Best Holiday Campaigns of 2021]]>In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/d55af716a8ab9183-d0a8-4298-b323-1b1367b0a721Mon, 10 Jan 2022 17:52:45 GMTCheetah Digital <p>In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 mont...<p>In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.</p>No55675fullCheetah Digital <p>In this "Trending Now" edition, we break down the best holiday email, sms and in-app marketing campaigns of 2021. We have over 50 examples of how brands got creative to drive sales. We also break down when these holiday trends launched over 3 months leading up to the end of the year. Enjoy.</p>No<![CDATA[Trending Now: Emails Tout Loyalty Offers, Free Shipping and Deadline Extensions]]>Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for you in less than 5 minutes. Enjoy this week's picks.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/e12b3df154f29ce2-5cd8-4dc0-b2be-59545fc2a8e9Wed, 22 Dec 2021 00:01:31 GMTCheetah Digital <p>Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for ...<p>Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for you in less than 5 minutes. Enjoy this week's picks.</p>No20474fullCheetah Digital <p>Our "Trending Now" segments break down the week's best marketing campaigns across email, sms, in-app, wallet and personalization efforts from brands across the globe. We scour the web bringing you inspiration and best practices and tee them up for you in less than 5 minutes. Enjoy this week's picks.</p>No<![CDATA[Trending Now: Holiday Emails, SMS + Offers That Inspire]]>Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash sale incentives. Hopefully you find these inspiring for your own marketing efforts.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/64d8ec7307541138-9fcc-4d71-a35c-b8dd672c0d03Thu, 16 Dec 2021 20:28:33 GMTCheetah Digital <p>Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and mo...<p>Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash sale incentives. Hopefully you find these inspiring for your own marketing efforts. </p>No28373fullCheetah Digital <p>Each week the Strategic Services team here at Cheetah Digital scour the web for the best email, sms and marketing campaigns... so you don't have to! This week we break down some of the best holiday email and sms campaigns utilizing animation and motion as well as 12 days of deals themes and flash sale incentives. Hopefully you find these inspiring for your own marketing efforts. </p>No<![CDATA[Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 2]]>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/44b55c5679a81173-6257-4ae8-a1ac-c6772994ce62Wed, 24 Nov 2021 19:23:50 GMTCheetah Digital <p>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.</p><p>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.</p>No58672fullCheetah Digital <p>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.</p>No<![CDATA[Spotlight: Mike Ribero, the Loyalty Visionary, Pt. 1]]>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/d9716066dd7a8148-1674-48c1-8a61-b9bf59c441faWed, 24 Nov 2021 19:14:16 GMTCheetah Digital <p>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.</p><p>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.</p>No59471fullCheetah Digital <p>Mike is currently the CEO of REACH and will share his vision for what customer engagement really needs to be successful today and in the future, all based on his amazing experience helping shape some of the most successful programs ever launched.</p>No<![CDATA[Spotlight: Salling Group Continues to Surprise and Delight Customers with their Wildly Popular Loyalty App]]>Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their program and how they continue to keep their members engaged.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/5586e38135a76ed0-8370-4596-a140-723c1af143e3Wed, 24 Nov 2021 17:55:04 GMTCheetah Digital <p>Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their prog...<p>Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their program and how they continue to keep their members engaged. </p>No59268fullCheetah Digital <p>Surprise and delight -- it's Salling Group's thing when it comes to engaging their customers through their loyalty app. With 1 million members (in a country of 5 million!), their app is incredibly popular. Hear how Salling Group activated their program and how they continue to keep their members engaged. </p>No<![CDATA[Spotlight: Torchy's Tacos Seeks Knowledge Through Data]]>What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/1072f48a8c517a31-8306-490b-8d11-584cd3541adeWed, 24 Nov 2021 15:03:46 GMTCheetah Digital <p>What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus...<p>What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success. </p>No48567fullCheetah Digital <p>What's the recipe for success for Torchy's Tacos? In this less-than-10-minute spotlight, we focus on how Torchy's set out to create a loyalty program that would go above and beyond what's currently in the market. CMO Scott Hudler details how a focus on creating relationships with their customers and gathering personalized data has been their key to success. </p>No<![CDATA[Spotlight: GSK's Data-Driven Marketing Strategy]]>Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like GSK are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/fa20438bd9e6d33e-c972-4010-aaac-a1bf663b6cc5Tue, 23 Nov 2021 21:24:32 GMTCheetah Digital <p>Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like&nbsp;<strong>GSK</strong>&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech...<p>Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like&nbsp;<strong>GSK</strong>&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.</p>No49166fullCheetah Digital <p>Watch this quick, less than 10-minute spotlight episode of Thinking Caps to see how brands like&nbsp;<strong>GSK</strong>&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as ad tech and martech issues disrupt the marketing landscape.</p>No<![CDATA[Spotlight: CDPI HITRUST and Privacy in Your CDP]]>Join product marketing team member Nick Einstein, and David Raab, founder of the CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 and will use this time to focus on what a CDP really is and isn’t, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question...buy or build?

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/af1b74b949b94a85-6644-4a0c-beb4-c0f6a919e967Tue, 23 Nov 2021 21:24:14 GMTCheetah Digital <p>Join product marketing team member&nbsp;Nick Einstein, and&nbsp;David Raab, founder of the&nbsp;CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 a...<p>Join product marketing team member&nbsp;Nick Einstein, and&nbsp;David Raab, founder of the&nbsp;CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 and will use this time to focus on what a CDP really is and isn’t, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question...buy or build? </p>No57465fullCheetah Digital <p>Join product marketing team member&nbsp;Nick Einstein, and&nbsp;David Raab, founder of the&nbsp;CDP Institute, to dig into the major items to consider when discussing the role of a CDP in your organization. David coined the term "CDP" back in 2013 and will use this time to focus on what a CDP really is and isn’t, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question...buy or build? </p>No<![CDATA[Spotlight: American Airlines]]>How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/5755fe1b5838f6f7-012c-4d5a-af6a-9474442b224bMon, 22 Nov 2021 19:51:10 GMTCheetah Digital <p>How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at s...<p>How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts. </p>No53164fullCheetah Digital <p>How American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue with Cheetah Digital's Customer Engagement Suite. They use surveys to collect psychographic data from high value customer to then personalize email offers at scale and saw a lift of nearly $50 per head. Watch now to learn how to replicate this customer engagement strategy within your relationship marketing efforts. </p>No<![CDATA[Industry Confessions Expose Hard Truths Of Reconciling Personalization With Privacy]]>'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data & privacy. This week Richard Jones reacts with Cheetah Digital's VP of Brand & Community, Francesca Gillett on these poignant revelations.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/3ca7a8f8625b1ca9-f30b-4ffb-a7dd-fe07149b2617Wed, 22 Sep 2021 17:44:47 GMTCheetah Digital <p>'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain ...<p>'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data &amp; privacy. This week Richard Jones reacts with Cheetah Digital's VP of Brand &amp; Community, Francesca Gillett on these poignant revelations. </p>No53563fullCheetah Digital <p>'The Long Goodbye' is a 10-part editorial series from Digiday that explores how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. This week, 10 semi-anonymous confessions pull back the curtain providing insight into who is certainly uncertain about the future of data &amp; privacy. This week Richard Jones reacts with Cheetah Digital's VP of Brand &amp; Community, Francesca Gillett on these poignant revelations. </p>No<![CDATA[Marketing Specialist Goes Viral For Dog Adoption Ad]]>Christine Clauder uses her social media and marketing savvy to launch PleaseAdoptHank.com, the viral dog adoption ad for “hellion” dog Hank. This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family. 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/e03d6302d725a8e5-cf1b-4398-b2eb-82cb54e57a89Sun, 12 Sep 2021 00:24:11 GMTCheetah Digital <p>Christine Clauder uses her social media and marketing savvy to launch <a href="https://pleaseadopthank.com/" rel="noopener noreferrer" target="_blank">PleaseAdoptHank.com</a>, the viral dog adoption ad for “hellion” dog Hank.&nbsp;This week AdAge br...<p>Christine Clauder uses her social media and marketing savvy to launch <a href="https://pleaseadopthank.com/" rel="noopener noreferrer" target="_blank">PleaseAdoptHank.com</a>, the viral dog adoption ad for “hellion” dog Hank.&nbsp;This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family.&nbsp;</p>No52162fullCheetah Digital <p>Christine Clauder uses her social media and marketing savvy to launch <a href="https://pleaseadopthank.com/" rel="noopener noreferrer" target="_blank">PleaseAdoptHank.com</a>, the viral dog adoption ad for “hellion” dog Hank.&nbsp;This week AdAge breaks down ‘what marketers can learn’ from Christine’s bold marketing approach for finding Hank’s new forever family.&nbsp;</p>No<![CDATA[Loyalty Programs: Email Marketing's Secret Weapon]]>As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes. 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/badf7b0dbdf454d2-25d8-4488-b94a-b5bb8a6083d5Thu, 02 Sep 2021 21:01:50 GMTCheetah Digital <p>As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the l...<p>As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.&nbsp;</p>No59961fullCheetah Digital <p>As President of Email Connect, Chris Marriott brings years of digital marketing and vendor selection experience to helps clients connect with the right marketing technology solutions for email and multichannel marketing. Chris breaks down why the loyalty program is the best way to collect zero-party data as a clear demonstration of value exchange, then going one step further and integrating loyalty programs into your email marketing strategy for the most effective results. He also outlines some important questions your company needs to ask to start leveraging all your data in less that ten minutes.&nbsp;</p>No<![CDATA[New Consumer Survey Highlights In Store Shopping Expectations]]>Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/1fcea2e294043520-9dec-47f7-b838-3c6cec3e302cFri, 13 Aug 2021 16:17:35 GMTCheetah Digital <p>Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in st...<p>Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.</p>No58460fullCheetah Digital <p>Human connections! That's the core message consumers are sending when it comes to retail experiences right now. The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light on the reasons why consumers want to be back in store. But will the Delta variant delay those wishes? We dig into this topic and share what you need to know in less than 10 minutes.</p>No<![CDATA[California Attorney General Adds Cookie and Analytics Tracking To It's Purview & Fines Could Be Massive]]>The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren't up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/1047ccfd7309ebe2-be48-4046-b499-a2130a0f00e5Fri, 06 Aug 2021 13:25:48 GMTCheetah Digital <p>The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. T...<p>The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren't up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode. </p>No58859fullCheetah Digital <p>The California State's Attorney General issues letters to analytics tracking forms claiming cookie and analytics infractions fall under CCPA/CCPRA as potential 'data sale', Violators could face incredible fines at the cookie or per person level. The AG also warns widely accepted opt-out features aren't up to speed and could create massive infractions. Is your brand in the crosshairs? We explain the high level overview in this episode. </p>No<![CDATA[Facebook Connects Nat'l to Local Businesses, But What About Loyalty?]]>Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how technology can benefit both the national brand and local dealership.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/043e4b95779f656b-da0a-46e5-a5f1-f346d1a296ceThu, 22 Jul 2021 20:56:22 GMTCheetah Digital <p>Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a lo...<p>Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how technology can benefit both the national brand and local dealership.</p>No56758fullCheetah Digital <p>Facebook ran a paid piece in AdAge talking about their ability to connect a local businesses which are part of national brands to their local audiences, but the trends and other marketing and advertising experts would tell you to start building a loyalty solution first and foremost. Hear why IAB and other experts also back up this theory, along with how technology can benefit both the national brand and local dealership.</p>No<![CDATA[The Bludgeoning Impact of iOS14 on DTC Brands]]>Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/0723d4c0fb82e3f7-d9c4-4e75-afbd-34e909bedc2aWed, 14 Jul 2021 17:31:33 GMTCheetah Digital <p>Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad cam...<p>Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.</p>No58557fullCheetah Digital <p>Roughly two months after Apple rolled out its App Tracking Transparency (ATT) prompt as part of the iOS14 update, direct-to-consumer startups are still trying to understand the impact of it. Facebook CPM's are on the rise, data fidelity from ad campaigns is in decline and brands start to collect their own data. We dig in to these issues as they evolve.</p>No<![CDATA[WSJ Reports: Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding.]]>The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift in ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/e98aabfc4939453a-ecb2-4c7a-baae-fe4dbb5d45b7Wed, 14 Jul 2021 17:40:53 GMTCheetah Digital <p>The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing....<p>The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift in ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.</p>No59356fullCheetah Digital <p>The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift in ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.</p>No<![CDATA[Building First Party Relationships with Cheetah Digital's Personalization Engine]]>Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer Engagement Suite.


Look out for another longer episode that delves into the mechanics of Cheetah Experiences. A must-watch for clients of the Customer Engagement Suite.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/9ab8a00f7305e184-ebbd-4e83-a8c3-c9b3a360011aWed, 07 Jul 2021 19:00:13 GMTCheetah Digital <p>Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and ...<p>Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer Engagement Suite.</p><p><br></p><p>Look out for another longer episode that delves into the mechanics of Cheetah Experiences. A must-watch for clients of the Customer Engagement Suite.</p>No57355fullCheetah Digital <p>Tereza Kirk, product manager Cheetah Experiences, shares the vision and future of the most reliable and scalable platform for acquire zero-party data. Learn some key benchmarks and how your brand should be considering your customer acquisition and engagement strategies using the Customer Engagement Suite.</p><p><br></p><p>Look out for another longer episode that delves into the mechanics of Cheetah Experiences. A must-watch for clients of the Customer Engagement Suite.</p>No<![CDATA[Brand Safety & Privacy Expert Scott Cunningham Talks Tech Disruption]]>Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies, legislation and sound advice for global brands. Zero-party data also has a great section in this long form podcast a s well as saving journalism and how first party identifiers are crucial to local and advertsing.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/761156ba68312436-425e-4dd6-aff5-13fb926c5656Thu, 01 Jul 2021 20:06:45 GMTCheetah Digital <p>Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Fac...<p>Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies, legislation and sound advice for global brands. Zero-party data also has a great section in this long form podcast a s well as saving journalism and how first party identifiers are crucial to local and advertsing.</p>No260254fullCheetah Digital <p>Scott Cunningham has too many titles and accolades to list here, but he's one of the most sought after brand safety, privacy and martech consults on the planet. He gives us the low down on what's really behind the privacy battles between Apple, Facebook and Google as well as his take on cookies, legislation and sound advice for global brands. Zero-party data also has a great section in this long form podcast a s well as saving journalism and how first party identifiers are crucial to local and advertsing.</p>No<![CDATA[Apple's "Mail Privacy Protection" Changes Speed Up The Need To Personalize]]>Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email open rates and could essentially kill most marketers' email strategy and the ability to report. BUT, savvy marketers who have adopted a one-to-one personalization strategy will rise above their competitors not ready for this disruption. We'll explain how they'll do it.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/8772154a5eff4995-af9e-4dc4-8c73-26d1bd071123Tue, 15 Jun 2021 14:52:39 GMTCheetah Digital <p>Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email...<p>Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email open rates and could essentially kill most marketers' email strategy and the ability to report. BUT, savvy marketers who have adopted a one-to-one personalization strategy will rise above their competitors not ready for this disruption. We'll explain how they'll do it. </p>No567152fullCheetah Digital <p>Starting in September, Apple's "Mail Privacy Protection" will allow Mail app users hide IP addresses for ESPs and the brands sending emails to Apple device users. This has monumental repercussions on the ability to track, segment and report on email open rates and could essentially kill most marketers' email strategy and the ability to report. BUT, savvy marketers who have adopted a one-to-one personalization strategy will rise above their competitors not ready for this disruption. We'll explain how they'll do it. </p>No<![CDATA[How Name Brands Are Actually Collecting and Activating Zero-Party Data]]>From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it’s great to see these brands moving to engage with their customers in a more authentic, one-to-one way. 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/864f868f1ac797c2-57fb-4b76-be9a-038e90753d30Thu, 10 Jun 2021 17:17:22 GMTCheetah Digital <p>From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insigh...<p>From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it’s great to see these brands moving to engage with their customers in a more authentic, one-to-one way.&nbsp;</p>No495151fullCheetah Digital <p>From Aeropostale to Shimano, retail brands are finding new and innovative ways to build relationships with their customers. These brands are drawing in consumers with interactive Experiences ranging from scratch n’ wins to quizzes that reveal insightful preferences. Each of these Experiences helps the brand to build a better database that will later let them target their customer with personalized content that appeals solely to the customer. And, after the IAB said that brands should seek to build relationships instead of “pay” for them, it’s great to see these brands moving to engage with their customers in a more authentic, one-to-one way.&nbsp;</p>No<![CDATA[...And the Race To Grab Consumer Data Heats Up!]]>The amount of media coverage on new 'cookie-less solutions' is exploding. New 'middlemen' solutions are popping up weekly, but are they helping or hurting the cause? We translate 3 key articles in AdAge published within days of each other that highlight the race to collect consumer data and we agree with Mondeléz that brands need to connect direct with consumers nd leave the 'middlemen' on the sidelines.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/0e746f8f6b3f850e-51dc-4148-a59d-00338fd42636Tue, 08 Jun 2021 13:40:25 GMTCheetah Digital <p>The amount of media coverage on new 'cookie-less solutions' is exploding. New 'middlemen' solutions are popping up weekly, but are they helping or hurting the cause? We translate 3 key articles in AdAge published within days of each other that hig...<p>The amount of media coverage on new 'cookie-less solutions' is exploding. New 'middlemen' solutions are popping up weekly, but are they helping or hurting the cause? We translate 3 key articles in AdAge published within days of each other that highlight the race to collect consumer data and we agree with Mondeléz that brands need to connect direct with consumers nd leave the 'middlemen' on the sidelines.</p>No589150fullCheetah Digital <p>The amount of media coverage on new 'cookie-less solutions' is exploding. New 'middlemen' solutions are popping up weekly, but are they helping or hurting the cause? We translate 3 key articles in AdAge published within days of each other that highlight the race to collect consumer data and we agree with Mondeléz that brands need to connect direct with consumers nd leave the 'middlemen' on the sidelines.</p>No<![CDATA[Apple Brings The Privacy Battle To Your Living Room]]>Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying 'creepy' third party tracking works. Bringing this topic into the living room is sure to have a massive ripple effect on brands still heavily reliant on third party data and other tracking tactics. We explain why it's never been more important to collect your own data, directly from consumers with consent to use it as you need.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/454e3caf703b75a1-2aee-47b9-a590-7e7ccb6bab91Thu, 03 Jun 2021 14:48:18 GMTCheetah Digital <p>Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying 'creepy' third party tracking works. Bringing this topic into the living room is sure to have a massive ripple effect on brands ...<p>Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying 'creepy' third party tracking works. Bringing this topic into the living room is sure to have a massive ripple effect on brands still heavily reliant on third party data and other tracking tactics. We explain why it's never been more important to collect your own data, directly from consumers with consent to use it as you need.</p>No585149fullCheetah Digital <p>Apple doubles down, again, on privacy by launching a brilliant TV spot aimed at consumers visualizing just how annoying 'creepy' third party tracking works. Bringing this topic into the living room is sure to have a massive ripple effect on brands still heavily reliant on third party data and other tracking tactics. We explain why it's never been more important to collect your own data, directly from consumers with consent to use it as you need.</p>No<![CDATA[The Tide Turns, Solidifying the Path to Personalization]]>AdAge’s homepage last week said ‘marketing may be better off without cookies’.  We agree and glad they are finally getting up to speed… we’ve been saying that for years.  Furthermore, we’ve partnered with AdAge to understand what marketers do and don’t believe about personalization now that adtech is crumbling.  This is a sneak peak into some of the incredible stats that will be released in early June via a whitepaper published by the AdAge custom content team.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/120266eae1370d7f-439c-4790-99fc-640b9c8400faThu, 27 May 2021 20:24:13 GMTCheetah Digital <p>AdAge’s homepage last week said ‘marketing may be better off without cookies’.&nbsp; We agree and glad they are finally getting up to speed… we’ve been saying that for years.&nbsp; Furthermore, we’ve partnered with AdAge to understand what marketers...<p>AdAge’s homepage last week said ‘marketing may be better off without cookies’.&nbsp; We agree and glad they are finally getting up to speed… we’ve been saying that for years.&nbsp; Furthermore, we’ve partnered with AdAge to understand what marketers do and don’t believe about personalization now that adtech is crumbling.&nbsp; This is a sneak peak into some of the incredible stats that will be released in early June via a whitepaper published by the AdAge custom content team.</p>No553148fullCheetah Digital <p>AdAge’s homepage last week said ‘marketing may be better off without cookies’.&nbsp; We agree and glad they are finally getting up to speed… we’ve been saying that for years.&nbsp; Furthermore, we’ve partnered with AdAge to understand what marketers do and don’t believe about personalization now that adtech is crumbling.&nbsp; This is a sneak peak into some of the incredible stats that will be released in early June via a whitepaper published by the AdAge custom content team.</p>No<![CDATA[Senators Want More Transparency Into ‘Addictive’ Facebook, Twitter and YouTube Algorithms]]>US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer engagement strategy that fosters loyalty may be the safe bet for advertising brands.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/a809a3a80d7a1c0a-c8a6-44eb-a248-f87edc181568Mon, 17 May 2021 17:12:13 GMTCheetah Digital <p>US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer enga...<p>US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer engagement strategy that fosters loyalty may be the safe bet for advertising brands. </p>No585146fullCheetah Digital <p>US regulators investigate the algorithms of Facebook, Twitter and YouTube to understand if they amplify harmful content. We wrap our heads around the potential for this to have implications on advertising for brands and reinforce why a customer engagement strategy that fosters loyalty may be the safe bet for advertising brands. </p>No<![CDATA[Early Ad Data from Apple's iOS 14.5 Update Rolls In]]>It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out. Let's dig in!

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/f816aa42656df964-1c73-4d21-b681-8eaa4d1b900eMon, 17 May 2021 17:19:35 GMTCheetah Digital <p>It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some rep...<p>It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out. Let's dig in!</p>No591146fullCheetah Digital <p>It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. Some reports show as many as 70% of users opting out. Let's dig in!</p>No<![CDATA[5 Consumer Trend Stats Retailers Can't Ignore]]>Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, where will they buy and how do you get a leg up over your competitors? Watch for those tips as well as access to the full Consumer Trends Index Report 2021.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/05fe8edd716ebc61-2655-4112-b22f-74394cfef9bfMon, 17 May 2021 18:13:55 GMTCheetah Digital <p>Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, ...<p>Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, where will they buy and how do you get a leg up over your competitors? Watch for those tips as well as access to the full Consumer Trends Index Report 2021.</p>No558145fullCheetah Digital <p>Retailers got hit hard in 2020 but the pandemic wasn't the only disruption. We share 5 key consumer trends that can help you thrive as we move towards recovery. What are consumers expecting when it comes to your ad dollars, your privacy practices, where will they buy and how do you get a leg up over your competitors? Watch for those tips as well as access to the full Consumer Trends Index Report 2021.</p>No<![CDATA[How To Assess The Right Analyst Report For Your Needs]]>It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique needs. Rich and Tim both have 20+ years experience on two sides of the fence and help you navigate the sea of confusion when sorting through the data. Make sure you have context on the report and its author before you take it at face value.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/3b8b0cb931b39e89-dafb-4560-adad-8698a4b00277Tue, 11 May 2021 17:00:37 GMTCheetah Digital <p>It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique ...<p>It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique needs. Rich and Tim both have 20+ years experience on two sides of the fence and help you navigate the sea of confusion when sorting through the data. Make sure you have context on the report and its author before you take it at face value.</p>No590144fullCheetah Digital <p>It's raining analyst reports right now, but how do you make sense of them all? From Forrester to Gartner to Real Story Group and a dozen others, what you need to know before you read them and how to identify the right type of report for your unique needs. Rich and Tim both have 20+ years experience on two sides of the fence and help you navigate the sea of confusion when sorting through the data. Make sure you have context on the report and its author before you take it at face value.</p>No<![CDATA[The Restaurant Revolution, A Guide to Digital Transformation]]>Restaurants took a beating in 2020 as the pandemic spread.

One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/36fa72df20c010e6-b808-454d-8b9d-96f15341baf7Thu, 15 Jul 2021 17:58:46 GMTCheetah Digital <p>Restaurants took a beating in 2020 as the pandemic spread.</p><p>One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behaviora...<p>Restaurants took a beating in 2020 as the pandemic spread.</p><p>One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now. </p>No542143fullCheetah Digital <p>Restaurants took a beating in 2020 as the pandemic spread.</p><p>One thing is for sure, many of those businesses realized the need to sure up their digital ecosystem to not only survive but also to adapt to what are sure to be long lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now. </p>No<![CDATA[The Value Exchange Validation: A New Ecosystem Emerges ]]>In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/38b049589235dcc8-4d3c-4115-a80a-d3c02967d98cThu, 29 Apr 2021 21:56:54 GMTCheetah Digital <p>In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchang...<p>In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.</p>No542142fullCheetah Digital <p>In the AdAge article "WILL CONSUMERS TRADE THEIR FACEBOOK AND GOOGLE DATA HISTORY FOR BRAND DEALS?" Tim Glomb comments on the well-intentioned but misguided value exchange platform from DataLucent. Cheetah Digital has been powering the value exchange economy between brands and consumer for years. But a new 'middleman' enters the landscape further validating the need to reward the consumer for sharing the right data. But is a third party vendor needed? Do they muddy the waters? Let's dig in.</p>No<![CDATA[Brands Turn Vaccination Awareness Campaign into Zero-Party Data Event]]>Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indeed get the vaccination. Learn how AB InBev's Budweiser used Cheetah Digital's Experiences platform to collect zero-party data while offering them a free beer.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/91547c7acbe2ee8b-d3c1-4090-b439-cad6d0cca24cWed, 28 Apr 2021 23:15:34 GMTCheetah Digital <p>Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indee...<p>Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indeed get the vaccination. Learn how AB InBev's Budweiser used Cheetah Digital's Experiences platform to collect zero-party data while offering them a free beer.</p>No390141fullCheetah Digital <p>Creating awareness for the vaccination programs in America is important towards our path to normalcy. Some brands have taken it upon themselves to do their part in spreading awareness while also offering a value exchange for consumers that do indeed get the vaccination. Learn how AB InBev's Budweiser used Cheetah Digital's Experiences platform to collect zero-party data while offering them a free beer.</p>No<![CDATA[How Brands Are Getting It Right = Better Experiences, Not Better Ads]]>Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads. Well, The Home Depot has created an excellent customer experience through live streaming video while collecting zero-party data and using email as a communication channel. Learn why YouTube wasn't the right platform for this campaign and how you can learn to replicate it for your brand.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/695e7e5054bd8a6d-a085-4bfc-baa6-7ab2c041cabaMon, 26 Apr 2021 14:11:31 GMTCheetah Digital <p>Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers r...<p>Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads. Well, The Home Depot has created an excellent customer experience through live streaming video while collecting zero-party data and using email as a communication channel. Learn why YouTube wasn't the right platform for this campaign and how you can learn to replicate it for your brand.</p>No568140fullCheetah Digital <p>Many of you asked for concrete examples of how brands are getting ahead of the cookie issues by collecting zero-party data. The IAB recently suggested brands need to start advertising better experiences for longer-term relationships with consumers rather than highly targeted click-to-buy ads. Well, The Home Depot has created an excellent customer experience through live streaming video while collecting zero-party data and using email as a communication channel. Learn why YouTube wasn't the right platform for this campaign and how you can learn to replicate it for your brand.</p>No<![CDATA[Data Deals and the Cookie Alternatives, Is a New Drug Emerging?]]>As the cookie dies and IDFA changes kick in, marketers have to navigate a sea of confusion when it comes to #adtech. But is this reliance on tech something we need to 'fix', or should we kick the habit altogether. Yes and no. We break down some recent partnerships in the data and adtech space and what marketers really need to consider moving forward.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/47e593c1cheetahdigital.podbean.com/3ae19097-012f-3e87-974d-556fb8d8b2feFri, 16 Apr 2021 21:17:51 GMTCheetah Digital <p>As the cookie dies and IDFA changes kick in, marketers have to navigate a sea of confusion when it comes to #adtech. But is this reliance on tech something we need to 'fix', or should we kick the habit altogether. Yes and no. We break down some r...<p>As the cookie dies and IDFA changes kick in, marketers have to navigate a sea of confusion when it comes to #adtech. But is this reliance on tech something we need to 'fix', or should we kick the habit altogether. Yes and no. We break down some recent partnerships in the data and adtech space and what marketers really need to consider moving forward. </p>No572139fullCheetah Digital <p>As the cookie dies and IDFA changes kick in, marketers have to navigate a sea of confusion when it comes to #adtech. But is this reliance on tech something we need to 'fix', or should we kick the habit altogether. Yes and no. We break down some recent partnerships in the data and adtech space and what marketers really need to consider moving forward. </p>No<![CDATA[Will The Death Of The Cookie Kill Marketing Careers?]]>2020 saw unbelievable increases in digital ad revenue. It boomed by 12% to $140 Billion and the 4th quarter saw the highest revenue on record! So as the third party cookie dies off, will marketer's heads roll? We pose the question but suggest a few areas that will grow and offer ideas on how to make sure your organization (and job) thrive!

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/450bbd5fcheetahdigital.podbean.com/5cb4ea55-28b8-36f0-bf72-a96440b9a863Fri, 16 Apr 2021 21:13:57 GMTCheetah Digital <p>2020 saw unbelievable increases in digital ad revenue. It boomed by 12% to $140 Billion and the 4th quarter saw the highest revenue on record! So as the third party cookie dies off, will marketer's heads roll? We pose the question but suggest a fe...<p>2020 saw unbelievable increases in digital ad revenue. It boomed by 12% to $140 Billion and the 4th quarter saw the highest revenue on record! So as the third party cookie dies off, will marketer's heads roll? We pose the question but suggest a few areas that will grow and offer ideas on how to make sure your organization (and job) thrive!</p>No588138fullCheetah Digital <p>2020 saw unbelievable increases in digital ad revenue. It boomed by 12% to $140 Billion and the 4th quarter saw the highest revenue on record! So as the third party cookie dies off, will marketer's heads roll? We pose the question but suggest a few areas that will grow and offer ideas on how to make sure your organization (and job) thrive!</p>No<![CDATA[5 'Must Reads' from March 2021]]>Rich and Tim share their 5 'Must-Read' stories from March of 2021. From 'Citizen Data Scientist' models explained to customer success stories and how they are increasing revenue, March saw some great, easy reads that will inspire and even educate marketers.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/a8daad96cheetahdigital.podbean.com/255b3e54-4ab2-3951-b04f-bb460234d8acTue, 06 Apr 2021 17:42:09 GMTCheetah Digital <p>Rich and Tim share their 5 'Must-Read' stories from March of 2021. From 'Citizen Data Scientist' models explained to customer success stories and how they are increasing revenue, March saw some great, easy reads that will inspire and even educate ma...<p>Rich and Tim share their 5 'Must-Read' stories from March of 2021. From 'Citizen Data Scientist' models explained to customer success stories and how they are increasing revenue, March saw some great, easy reads that will inspire and even educate marketers.</p>No439137fullCheetah Digital <p>Rich and Tim share their 5 'Must-Read' stories from March of 2021. From 'Citizen Data Scientist' models explained to customer success stories and how they are increasing revenue, March saw some great, easy reads that will inspire and even educate marketers.</p>No<![CDATA[How Does Your Brand Rank in Customer Engagement?]]>Cheetah Digital published a self-assessment tool to help you objectively learn where your organization excels and falls short when considering your Data, Acquiring the right data, Customer Engagement, Personalization, Retention and overall Strategy. We share results to date. Take the free assessment now and get your own personalized content feed to help you overcome your weaknesses.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/271244b0cheetahdigital.podbean.com/ad8a7a2e-cab1-3e7d-8e87-443a30b2e36aThu, 01 Apr 2021 16:15:15 GMTCheetah Digital <p>Cheetah Digital published a self-assessment tool to help you objectively learn where your organization excels and falls short when considering your Data, Acquiring the right data, Customer Engagement, Personalization, Retention and overall Strategy....<p>Cheetah Digital published a self-assessment tool to help you objectively learn where your organization excels and falls short when considering your Data, Acquiring the right data, Customer Engagement, Personalization, Retention and overall Strategy. We share results to date. <a href="https://www.cheetahdigital.com/assessment/customer-engagement-maturity" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Take the free assessment now</a> and get your own personalized content feed to help you overcome your weaknesses.</p>No485136fullCheetah Digital <p>Cheetah Digital published a self-assessment tool to help you objectively learn where your organization excels and falls short when considering your Data, Acquiring the right data, Customer Engagement, Personalization, Retention and overall Strategy. We share results to date. <a href="https://www.cheetahdigital.com/assessment/customer-engagement-maturity" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Take the free assessment now</a> and get your own personalized content feed to help you overcome your weaknesses.</p>No<![CDATA[Should Loyalty Be At The Heart Of Your Digital Transformation?]]>Del Taco's CEO John Cappasola shares why loyalty is at the heart of their growth plans and how they will double down on 'ultimate convenience' to grow revenue. We also preview the new Loyalty 360 Technology Today Report helping you navigate the MarTech technology provider landscape to understand who is best suited power your future.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/e59553bfcheetahdigital.podbean.com/c9fc1897-47f4-395a-afbc-f88a6e8fab5aWed, 24 Mar 2021 20:27:00 GMTCheetah Digital <p>Del Taco's CEO John Cappasola shares why loyalty is at the heart of their growth plans and how they will double down on 'ultimate convenience' to grow revenue. We also preview the new Loyalty 360 Technology Today Report helping you navigate the MarT...<p>Del Taco's CEO John Cappasola shares why loyalty is at the heart of their growth plans and how they will double down on 'ultimate convenience' to grow revenue. We also preview the new Loyalty 360 Technology Today Report helping you navigate the MarTech technology provider landscape to understand who is best suited power your future.</p>No590135fullCheetah Digital <p>Del Taco's CEO John Cappasola shares why loyalty is at the heart of their growth plans and how they will double down on 'ultimate convenience' to grow revenue. We also preview the new Loyalty 360 Technology Today Report helping you navigate the MarTech technology provider landscape to understand who is best suited power your future.</p>No<![CDATA[IAB's Roadmap for a Cookie-less Future]]>The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funneled into customer experience - including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/03d367bbcheetahdigital.podbean.com/3e83d438-539e-3e25-b9b1-780349c6360eWed, 24 Mar 2021 20:25:12 GMTCheetah Digital <p>The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funn...<p>The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funneled into customer experience - including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.</p>No591134fullCheetah Digital <p>The Interactive Advertising Bureau (IAB) released a new report suggesting brand advertisers need to collect consumer data via a clear value exchange with consumers to ensure long term viability. They also note that advertising dollars should be funneled into customer experience - including loyalty programs. This is a massive shift and validation on zero- and first-party data. Watch as we break down the key takeaways from this extensive report.</p>No<![CDATA[Did Real Story Group Pop The Marketing Cloud Bubble?]]>For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/0d6dec8echeetahdigital.podbean.com/97557805-3e2e-3304-9bd5-e3f9ae3145f8Wed, 10 Mar 2021 18:31:01 GMTCheetah Digital <p>For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud'...<p>For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.</p>No583133fullCheetah Digital <p>For over 2 decades the Real Story Group has evaluated technology vendors and their viability for brands searching for solutions. But this shocking review of Salesforce's '360 Audiences' product points to a larger issue with the big 'marketing cloud' solutions. Using phrases such as "cobbled-together" in their report, we break it down and explain why the big marketing cloud platforms may be the worst decision you can make for your organization.</p>No<![CDATA[BREAKING NEWS: Google Blows Up Email as a Potential Identifier to Replace Cookies]]>Google drops another adtech bomb claiming that hashed emails will not be the path forward for brands to makes matches for advertising. This means the efforts to get behind Unified ID 2.0, which was adopted by platforms such as LiveRamp and others, will not be viable long term. But what does all of this mean for the brand marketer? Rich and Tim break this down for you. Expect more coverage on Thinking Caps as the cookie continues to crumble.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/af7d24d9cheetahdigital.podbean.com/3d0d8a48-a75e-37e3-be1b-cd7a47feb22eWed, 03 Mar 2021 21:52:04 GMTCheetah Digital <p>Google drops another adtech bomb claiming that hashed emails will not be the path forward for brands to makes matches for advertising. This means the efforts to get behind Unified ID 2.0, which was adopted by platforms such as LiveRamp and others, w...<p>Google drops another adtech bomb claiming that hashed emails will not be the path forward for brands to makes matches for advertising. This means the efforts to get behind Unified ID 2.0, which was adopted by platforms such as LiveRamp and others, will not be viable long term. But what does all of this mean for the brand marketer? Rich and Tim break this down for you. Expect more coverage on Thinking Caps as the cookie continues to crumble.</p>No320132fullCheetah Digital <p>Google drops another adtech bomb claiming that hashed emails will not be the path forward for brands to makes matches for advertising. This means the efforts to get behind Unified ID 2.0, which was adopted by platforms such as LiveRamp and others, will not be viable long term. But what does all of this mean for the brand marketer? Rich and Tim break this down for you. Expect more coverage on Thinking Caps as the cookie continues to crumble.</p>No<![CDATA[CMA Boss Blasts Facebook And Google Ad Market ‘Duopoly’]]>As two major tech companies continue their quest for world domination when it comes to the online advertising market, the U.K. and Australian governments fight back. Just recently, the U.K.’s Competition and Markets Authority (CMA) launched an investigation into Google and Facebook’s control over the advertising market which, as you’ll hear, is massive enough to categorize them as a duopoly. At the same time, Australia is fighting against the same two giants, with troublesome consequences. Tune in to hear the conflicts explained and learn 4 things marketers have to be aware of in this climate and what they can do to avoid being dragged behind the adtech disruption train wreck.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/cdc71edfcheetahdigital.podbean.com/59f7dafb-602f-3b0a-9162-d548b392d11aWed, 03 Mar 2021 18:58:08 GMTCheetah Digital <p>As two major tech companies continue their quest for world domination when it comes to the online advertising market, the U.K. and Australian governments fight back. Just recently, the U.K.’s Competition and Markets Authority (CMA) launched an inves...<p>As two major tech companies continue their quest for world domination when it comes to the online advertising market, the U.K. and Australian governments fight back. Just recently, the U.K.’s Competition and Markets Authority (CMA) launched an investigation into Google and Facebook’s control over the advertising market which, as you’ll hear, is massive enough to categorize them as a duopoly. At the same time, Australia is fighting against the same two giants, with troublesome consequences. Tune in to hear the conflicts explained and learn 4 things marketers have to be aware of in this climate and what they can do to avoid being dragged behind the adtech disruption train wreck.</p>No411131fullCheetah Digital <p>As two major tech companies continue their quest for world domination when it comes to the online advertising market, the U.K. and Australian governments fight back. Just recently, the U.K.’s Competition and Markets Authority (CMA) launched an investigation into Google and Facebook’s control over the advertising market which, as you’ll hear, is massive enough to categorize them as a duopoly. At the same time, Australia is fighting against the same two giants, with troublesome consequences. Tune in to hear the conflicts explained and learn 4 things marketers have to be aware of in this climate and what they can do to avoid being dragged behind the adtech disruption train wreck.</p>No<![CDATA[Did Forrester Just Kill Modern Marketing?]]>Marketers have tried every trick in the book to get consumers to pay attention. And now? That behavior is catching up with them quickly. From being seen as intrusive to downright creepy, marketers have to take a step back and reevaluate if their foundational methods are even working anymore. In this episode, we take a look at the latest Forrester report, Marketers Versus Customers: Opposing Forces Erupt, and discuss how marketers need to reevaluate their assumptions with customer data and embrace customer preferences.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/30375ca5cheetahdigital.podbean.com/970437fa-88db-36e5-be5a-1508a4aa86f0Wed, 03 Mar 2021 14:53:44 GMTCheetah Digital <p>Marketers have tried every trick in the book to get consumers to pay attention. And now? That behavior is catching up with them quickly. From being seen as intrusive to downright creepy, marketers have to take a step back and reevaluate if their fou...<p>Marketers have tried every trick in the book to get consumers to pay attention. And now? That behavior is catching up with them quickly. From being seen as intrusive to downright creepy, marketers have to take a step back and reevaluate if their foundational methods are even working anymore. In this episode, we take a look at the latest Forrester report, Marketers Versus Customers: Opposing Forces Erupt, and discuss how marketers need to reevaluate their assumptions with customer data and embrace customer preferences.</p>No601130fullCheetah Digital <p>Marketers have tried every trick in the book to get consumers to pay attention. And now? That behavior is catching up with them quickly. From being seen as intrusive to downright creepy, marketers have to take a step back and reevaluate if their foundational methods are even working anymore. In this episode, we take a look at the latest Forrester report, Marketers Versus Customers: Opposing Forces Erupt, and discuss how marketers need to reevaluate their assumptions with customer data and embrace customer preferences.</p>No<![CDATA[EU Considers Ad Targeting Ban While 1st Party Data Matching Expands]]>As reported this week in Forbes.com, the EU's top regulator suggested that "European legislators should consider a ban on online targeted advertising based on pervasive tracking and restrict the categories of data that can be processed for such advertising methods."

Digiday also reports that Forbes themselves are pushing their ForbesOne, a first- and zero-party data offering that can match advertisers with readers across their various properties. Forbes joins a growing number of publishers who realize opted in data is the only path forward for their advertising revenue streams.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/977264d5cheetahdigital.podbean.com/b5461418-979f-362c-b08a-79ef0ca46c8aMon, 22 Feb 2021 16:20:32 GMTCheetah Digital <p>As reported this week in Forbes.com, the EU's top regulator suggested that "European legislators should consider a ban on online targeted advertising based on pervasive tracking and restrict the categories of data that can be processed for such adve...<p>As reported this week in Forbes.com, the EU's top regulator suggested that "European legislators should consider a ban on online targeted advertising based on pervasive tracking and restrict the categories of data that can be processed for such advertising methods."</p> <p>Digiday also reports that Forbes themselves are pushing their ForbesOne, a first- and zero-party data offering that can match advertisers with readers across their various properties. Forbes joins a growing number of publishers who realize opted in data is the only path forward for their advertising revenue streams.</p>No523129fullCheetah Digital <p>As reported this week in Forbes.com, the EU's top regulator suggested that "European legislators should consider a ban on online targeted advertising based on pervasive tracking and restrict the categories of data that can be processed for such advertising methods."</p> <p>Digiday also reports that Forbes themselves are pushing their ForbesOne, a first- and zero-party data offering that can match advertisers with readers across their various properties. Forbes joins a growing number of publishers who realize opted in data is the only path forward for their advertising revenue streams.</p>No<![CDATA[Retailers, You Suck at Data Strategy]]>Retailers — it’s crunch time. We learned that only 9% of retail brands are updating their customer data in real-time. This is a crucial bit of knowledge, it tells us that retailers — the ones who benefit most by targeting offers to their customers in real-time, in the moment — are struggling. You can no longer depend on that third-party data that everyone, including your competitors, has. It’s time to get smart with your data collection strategy. In this episode of Thinking Caps, Richard and Tim dive into the latest report from Forrester and share what those retail marketers who are falling behind with their siloed data and shattered view of the customer can start doing right now to catch up. 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/34155526cheetahdigital.podbean.com/37368186-8ee8-3768-aa86-7e39427046ebThu, 18 Feb 2021 20:05:36 GMTCheetah Digital <p>Retailers — it’s crunch time. We learned that only 9% of retail brands are updating their customer data in real-time. This is a crucial bit of knowledge, it tells us that retailers — the ones who benefit most by targeting offers to their customers i...<p>Retailers — it’s crunch time. We learned that only 9% of retail brands are updating their customer data in real-time. This is a crucial bit of knowledge, it tells us that retailers — the ones who benefit most by targeting offers to their customers in real-time, in the moment — are struggling. You can no longer depend on that third-party data that everyone, including your competitors, has. It’s time to get smart with your data collection strategy. In this episode of Thinking Caps, Richard and Tim dive into the latest report from Forrester and share what those retail marketers who are falling behind with their siloed data and shattered view of the customer can start doing right now to catch up. </p>No580128fullCheetah Digital <p>Retailers — it’s crunch time. We learned that only 9% of retail brands are updating their customer data in real-time. This is a crucial bit of knowledge, it tells us that retailers — the ones who benefit most by targeting offers to their customers in real-time, in the moment — are struggling. You can no longer depend on that third-party data that everyone, including your competitors, has. It’s time to get smart with your data collection strategy. In this episode of Thinking Caps, Richard and Tim dive into the latest report from Forrester and share what those retail marketers who are falling behind with their siloed data and shattered view of the customer can start doing right now to catch up. </p>No<![CDATA[Google's Cookie Band Aid is FLoC, Will it be a Flop?]]>Google's move to kill the cookie prompted the creation of FLoC (Federated Learning of Cohorts). This band aid continues to move ad tech away from what consumers and marketers want, the ability to personalize at a one to one level.

AdAge quotes Google: "Instead of understanding browsing behavior or interests at an individual level, the intent here is to have groups of users who would have similar interests"

Learn why you, as a marketer, need to invest in owning zero party data and a direct relationship with your consumers. We'll tell you how in this episode.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/7f81cef6cheetahdigital.podbean.com/ad14f495-812d-3da4-a487-4cc036095ee6Fri, 29 Jan 2021 17:04:54 GMTCheetah Digital <p>Google's move to kill the cookie prompted the creation of FLoC (Federated Learning of Cohorts). This band aid continues to move ad tech away from what consumers and marketers want, the ability to personalize at a one to one level.</p> <p>AdAge quot...<p>Google's move to kill the cookie prompted the creation of FLoC (Federated Learning of Cohorts). This band aid continues to move ad tech away from what consumers and marketers want, the ability to personalize at a one to one level.</p> <p>AdAge quotes Google: "Instead of understanding browsing behavior or interests at an individual level, the intent here is to have groups of users who would have similar interests"</p> <p>Learn why you, as a marketer, need to invest in owning zero party data and a direct relationship with your consumers. We'll tell you how in this episode.</p>No598127fullCheetah Digital <p>Google's move to kill the cookie prompted the creation of FLoC (Federated Learning of Cohorts). This band aid continues to move ad tech away from what consumers and marketers want, the ability to personalize at a one to one level.</p> <p>AdAge quotes Google: "Instead of understanding browsing behavior or interests at an individual level, the intent here is to have groups of users who would have similar interests"</p> <p>Learn why you, as a marketer, need to invest in owning zero party data and a direct relationship with your consumers. We'll tell you how in this episode.</p>No<![CDATA[Did Tim Cook Just Try And Kill Facebook?]]>It’s a rumble for the ages. Apple and Facebook fighting over how YOUR data is used. Apple has taken the offensive, changing how it tracks consumers in its mobile and browser platforms, as well as adding privacy warnings to App Store apps. Facebook, on the other hand, is begging consumers to let Facebook track them. Do it for the advertisers, Zuckerberg pleads! (Consumers aren’t so sure about that.) As Facebook stubbornly fights to keep things the way they are and to hold onto its lucrative advertising strategy, it’s fair to point out here that privacy and personalization can co-exist. In fact, in our recent global consumer study, we learned that 79% of consumers would like a brand to stop advertising to them on Facebook and instead invest in a loyalty program that rewards them for their business. It’s a sea change for the entire industry and so far, Facebook is drowning.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/3088bf27cheetahdigital.podbean.com/d6bef2c2-de94-3106-9fa6-710e6804e0daTue, 09 Feb 2021 22:13:09 GMTCheetah Digital <p>It’s a rumble for the ages. Apple and Facebook fighting over how YOUR data is used. Apple has taken the offensive, changing how it tracks consumers in its mobile and browser platforms, as well as adding privacy warnings to App Store apps. Facebook, ...<p>It’s a rumble for the ages. Apple and Facebook fighting over how YOUR data is used. Apple has taken the offensive, changing how it tracks consumers in its mobile and browser platforms, as well as adding privacy warnings to App Store apps. Facebook, on the other hand, is begging consumers to let Facebook track them. Do it for the advertisers, Zuckerberg pleads! (Consumers aren’t so sure about that.) As Facebook stubbornly fights to keep things the way they are and to hold onto its lucrative advertising strategy, it’s fair to point out here that privacy and personalization can co-exist. In fact, in our recent global consumer study, we learned that 79% of consumers would like a brand to stop advertising to them on Facebook and instead invest in a loyalty program that rewards them for their business. It’s a sea change for the entire industry and so far, Facebook is drowning.</p>No454127fullCheetah Digital <p>It’s a rumble for the ages. Apple and Facebook fighting over how YOUR data is used. Apple has taken the offensive, changing how it tracks consumers in its mobile and browser platforms, as well as adding privacy warnings to App Store apps. Facebook, on the other hand, is begging consumers to let Facebook track them. Do it for the advertisers, Zuckerberg pleads! (Consumers aren’t so sure about that.) As Facebook stubbornly fights to keep things the way they are and to hold onto its lucrative advertising strategy, it’s fair to point out here that privacy and personalization can co-exist. In fact, in our recent global consumer study, we learned that 79% of consumers would like a brand to stop advertising to them on Facebook and instead invest in a loyalty program that rewards them for their business. It’s a sea change for the entire industry and so far, Facebook is drowning.</p>No<![CDATA[5 Marketing Predictions You Can Not Ignore (And Will Help You Win)]]>Cookies, Privacy and Personalization will continue to be hurdles for marketers in 2021. But fear not, we surface 5 predictions and give you an action plan as to how to make them work for you. Start the year off with a solid plan of attack and that can start here.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/3f07c4e0cheetahdigital.podbean.com/4040d48a-0550-340f-9f8b-9c237d1737ecFri, 15 Jan 2021 20:35:59 GMTCheetah Digital <p>Cookies, Privacy and Personalization will continue to be hurdles for marketers in 2021. But fear not, we surface 5 predictions and give you an action plan as to how to make them work for you. Start the year off with a solid plan of attack and that c...<p>Cookies, Privacy and Personalization will continue to be hurdles for marketers in 2021. But fear not, we surface 5 predictions and give you an action plan as to how to make them work for you. Start the year off with a solid plan of attack and that can start here.</p>No571125fullCheetah Digital <p>Cookies, Privacy and Personalization will continue to be hurdles for marketers in 2021. But fear not, we surface 5 predictions and give you an action plan as to how to make them work for you. Start the year off with a solid plan of attack and that can start here.</p>No<![CDATA[Paula Thomas on Foundations, Gamification, and "Points for Good" in Loyalty Programs]]>Paula Thomas is a loyalty aficionado. She’s a marketing executive with over 20 years of experience, has served as a judge for the Loyalty Magazine Awards, is the author of Driving Loyalty in Convenience Retail, the host and founder of the Let’s Talk Loyalty Podcast, and is joining us on Thinking Caps today. She talks to Tim and Richard about the foundational pillars of loyalty, how loyalty programs are creating “points for good” programs, and shares some great resources on loyalty and gamification in loyalty programs. Tune in to hear a great episode!

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL

Twitter ► https://twitter.com/Cheetah_Digital

LinkedIn ► https://www.linkedin.com/company/cheetahdigital 

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/7259b065cheetahdigital.podbean.com/672ad755-bdb2-3072-b3d6-a1821a96c03eWed, 16 Dec 2020 10:07:17 GMTCheetah Digital <p>Paula Thomas is a loyalty aficionado. She’s a marketing executive with over 20 years of experience, has served as a judge for the Loyalty Magazine Awards, is the author of Driving Loyalty in Convenience Retail, the host and founder of the Let’s Talk...<p>Paula Thomas is a loyalty aficionado. She’s a marketing executive with over 20 years of experience, has served as a judge for the Loyalty Magazine Awards, is the author of Driving Loyalty in Convenience Retail, the host and founder of the Let’s Talk Loyalty Podcast, and is joining us on Thinking Caps today. She talks to Tim and Richard about the foundational pillars of loyalty, how loyalty programs are creating “points for good” programs, and shares some great resources on loyalty and gamification in loyalty programs. Tune in to hear a great episode!</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a> </p>No1604124fullCheetah Digital <p>Paula Thomas is a loyalty aficionado. She’s a marketing executive with over 20 years of experience, has served as a judge for the Loyalty Magazine Awards, is the author of Driving Loyalty in Convenience Retail, the host and founder of the Let’s Talk Loyalty Podcast, and is joining us on Thinking Caps today. She talks to Tim and Richard about the foundational pillars of loyalty, how loyalty programs are creating “points for good” programs, and shares some great resources on loyalty and gamification in loyalty programs. Tune in to hear a great episode!</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a> </p>No<![CDATA[Next-Gen Personalization Solution Transcends Third-Party Cookie Issues for Marketers]]>More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/d9586128cheetahdigital.podbean.com/35438ac3-f037-3297-b712-bab7f51c4d61Tue, 08 Dec 2020 17:32:43 GMTCheetah Digital <p>More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Ne...<p>More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>No981123fullCheetah Digital <p>More people are online than ever but the role of third-party data and cookies to make meaningful matches is eroding at a lightning pace. Marketers need to double down on zero-party data. Once a zero-party data acquisition strategy is established, Next-Generation Personalization can begin. This video explains the road ahead for marketers and why personalization is crucial for success as the cookie and third-party data diminishes in value.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>No<![CDATA[Silverbullet, A Data-Smart Marketing Company Navigating a Cookie-Less World]]>In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/305bdf36cheetahdigital.podbean.com/b2b03042-078a-32f7-99b2-32f37387c86aThu, 27 Aug 2020 14:47:02 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, ...<p>In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>No2269122fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Andrea Ghibaudi, Director of Enterprise Strategy at Silverbullet, a data-smart marketing services company. Andrea shares what it’s like to work for a company like Silverbullet where collecting, organizing, and comprehending data for organizations is their bread and butter. Tim and Richard ask Andrea to share his high-level data strategies for companies, how CPG brands can look beyond just e-commerce data for insights, and just how important it is to collect the right type of data. Learn what a data-smart organization can look like.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>No<![CDATA[Chief Data Scientist & Most Influential Data Practitioner Orlando Machado]]>Named one of The Most Influential People in Data two years running, Orlando Machado knows a thing or two about data science. The Chief Data Scientist at Aviva (an insurance, savings, and investment company) is on the Thinking Caps podcast today to discuss a different perspective on data. How sometimes you can learn new things if you just look at the data differently, but also how data science is not a crystal ball and that qualitative research (understanding through conversations how customers feel about something) can be just as important. Tune in now and visit DataIQ to learn more about Orlando’s contributions.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/5361bd74cheetahdigital.podbean.com/04ba213a-9c00-35f6-bfa0-bbc7728782f6Mon, 17 Aug 2020 18:40:32 GMTCheetah Digital <p>Named one of The Most Influential People in Data two years running, Orlando Machado knows a thing or two about data science. The Chief Data Scientist at Aviva (an insurance, savings, and investment company) is on the Thinking Caps podcast today to d...<p>Named one of The Most Influential People in Data two years running, Orlando Machado knows a thing or two about data science. The Chief Data Scientist at Aviva (an insurance, savings, and investment company) is on the Thinking Caps podcast today to discuss a different perspective on data. How sometimes you can learn new things if you just look at the data differently, but also how data science is not a crystal ball and that qualitative research (understanding through conversations how customers feel about something) can be just as important. Tune in now and visit DataIQ to learn more about Orlando’s contributions.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No2109121fullCheetah Digital <p>Named one of The Most Influential People in Data two years running, Orlando Machado knows a thing or two about data science. The Chief Data Scientist at Aviva (an insurance, savings, and investment company) is on the Thinking Caps podcast today to discuss a different perspective on data. How sometimes you can learn new things if you just look at the data differently, but also how data science is not a crystal ball and that qualitative research (understanding through conversations how customers feel about something) can be just as important. Tune in now and visit DataIQ to learn more about Orlando’s contributions.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[CEO Jeremy Schwartz on Finding the Truth in Data]]>In this episode, Tim Glomb and Richard Jones chat with Jeremy Schwartz, former CEO of The Body Shop, former CEO of Pandora, and Managing Director of L’Oreal. He also held senior marketing positions at Coca-Cola, where he invented Coke Zero, and Sainsburys where he brought to market imperfect vegetables. He shares the wealth of knowledge and stories about leadership, digital transformation, mythbusting, and more that he's gained over a 30-year career. This is a can't-miss episode.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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Twitter ► https://twitter.com/Cheetah_Digital

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/3482baafcheetahdigital.podbean.com/75ddfe0d-33c8-33e6-ae35-0b2c8711ba89Thu, 23 Jul 2020 15:06:24 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Jeremy Schwartz, former CEO of The Body Shop, former CEO of Pandora, and Managing Director of L’Oreal. He also held senior marketing positions at Coca-Cola, where he invented Coke Zero, and Sain...<p>In this episode, Tim Glomb and Richard Jones chat with Jeremy Schwartz, former CEO of The Body Shop, former CEO of Pandora, and Managing Director of L’Oreal. He also held senior marketing positions at Coca-Cola, where he invented Coke Zero, and Sainsburys where he brought to market imperfect vegetables. He shares the wealth of knowledge and stories about leadership, digital transformation, mythbusting, and more that he's gained over a 30-year career. This is a can't-miss episode.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No1459120fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Jeremy Schwartz, former CEO of The Body Shop, former CEO of Pandora, and Managing Director of L’Oreal. He also held senior marketing positions at Coca-Cola, where he invented Coke Zero, and Sainsburys where he brought to market imperfect vegetables. He shares the wealth of knowledge and stories about leadership, digital transformation, mythbusting, and more that he's gained over a 30-year career. This is a can't-miss episode.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[Marketers & The Social Media Quagmire ]]>Social media is all over the news right now, and for good reason. Movements like #StopHateForProfit caused brands such as The North Face, Patagonia, Verizon, and dozens more to pull all advertising dollars from social media platforms overnight. Cheetah Digital stands with these brands and our clients such as Starbucks and Vans, by pulling all advertising from Facebook and Instagram. But this is just part of the story. Watch as Richard and Tim break down how brands have been part of the social media quagmire, reveal some key stats in Forrester's recent report "It's OK to Break Up with Social Media" while also discussing what the "Trust Economy" should look like. You'll also learn why it's more important than ever to start owning your audience by collecting and activating zero-party data at scale. There's so much to unpack in this 38-minute podcast. Be sure to download a courtesy copy of the full Forrester report for yourself and review your metrics to see if your ad dollars would be better spent elsewhere.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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Twitter ► https://twitter.com/Cheetah_Digital

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/7edc3432cheetahdigital.podbean.com/470626ae-2dee-5bfe-afd3-0df0685b6a3eThu, 09 Jul 2020 06:48:49 GMTCheetah Digital <p>Social media is all over the news right now, and for good reason. Movements like <a href='https://www.youtube.com/results?search_query=%23StopHateForProfit'>#StopHateForProfit</a> caused brands such as The North Face, Patagonia, Verizon, and dozens ...<p>Social media is all over the news right now, and for good reason. Movements like <a href='https://www.youtube.com/results?search_query=%23StopHateForProfit'>#StopHateForProfit</a> caused brands such as The North Face, Patagonia, Verizon, and dozens more to pull all advertising dollars from social media platforms overnight. Cheetah Digital stands with these brands and our clients such as Starbucks and Vans, by pulling all advertising from Facebook and Instagram. But this is just part of the story. Watch as Richard and Tim break down how brands have been part of the social media quagmire, reveal some key stats in Forrester's recent report "It's OK to Break Up with Social Media" while also discussing what the "Trust Economy" should look like. You'll also learn why it's more important than ever to start owning your audience by collecting and activating zero-party data at scale. There's so much to unpack in this 38-minute podcast. Be sure to download a courtesy copy of the full Forrester report for yourself and review your metrics to see if your ad dollars would be better spent elsewhere.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No2304119fullCheetah Digital <p>Social media is all over the news right now, and for good reason. Movements like <a href='https://www.youtube.com/results?search_query=%23StopHateForProfit'>#StopHateForProfit</a> caused brands such as The North Face, Patagonia, Verizon, and dozens more to pull all advertising dollars from social media platforms overnight. Cheetah Digital stands with these brands and our clients such as Starbucks and Vans, by pulling all advertising from Facebook and Instagram. But this is just part of the story. Watch as Richard and Tim break down how brands have been part of the social media quagmire, reveal some key stats in Forrester's recent report "It's OK to Break Up with Social Media" while also discussing what the "Trust Economy" should look like. You'll also learn why it's more important than ever to start owning your audience by collecting and activating zero-party data at scale. There's so much to unpack in this 38-minute podcast. Be sure to download a courtesy copy of the full Forrester report for yourself and review your metrics to see if your ad dollars would be better spent elsewhere.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[CEO Sameer Kazi on how Cheetah Digital's Customer Engagement Suite came to be]]>In this episode, Tim Glomb and Richard Jones chat about how the Customer Engagement Suite came to be. Sameer Kazi has spent decades in MarTech. As CEO of Cheetah Digital, he leads the world's largest independent multichannel marketing platform for B2C brands. Learn how Cheetah Digital started, why it exists, and what problems the Customer Engagement Suite solves for clients. Hear how to avoid the 'fake til you make it' mentality and how Sameer's approach to unified data storage and 360-degree view of customer data differentiates from all other platforms today.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/daee2f21cheetahdigital.podbean.com/c9fc89eb-56b6-5c01-b2e3-261a73fd4579Thu, 09 Jul 2020 06:28:19 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat about how the Customer Engagement Suite came to be. Sameer Kazi has spent decades in MarTech. As CEO of Cheetah Digital, he leads the world's largest independent multichannel marketing platform for B...<p>In this episode, Tim Glomb and Richard Jones chat about how the Customer Engagement Suite came to be. Sameer Kazi has spent decades in MarTech. As CEO of Cheetah Digital, he leads the world's largest independent multichannel marketing platform for B2C brands. Learn how Cheetah Digital started, why it exists, and what problems the Customer Engagement Suite solves for clients. Hear how to avoid the 'fake til you make it' mentality and how Sameer's approach to unified data storage and 360-degree view of customer data differentiates from all other platforms today.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No2431118fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat about how the Customer Engagement Suite came to be. Sameer Kazi has spent decades in MarTech. As CEO of Cheetah Digital, he leads the world's largest independent multichannel marketing platform for B2C brands. Learn how Cheetah Digital started, why it exists, and what problems the Customer Engagement Suite solves for clients. Hear how to avoid the 'fake til you make it' mentality and how Sameer's approach to unified data storage and 360-degree view of customer data differentiates from all other platforms today.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[Scott McNealy's 6 Pieces of Advice for Leadership Post-Covid]]>In this episode, Tim Glomb and Richard Jones chat with Scott McNealy regarding advice business leaders need to consider in the Covid-19 crisis. Scott was CEO of Sun Microsystems and has weathered many storms in his 20+ years at Sun and has some excellent perspective and advice for leaders in challenging times.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/14990761cheetahdigital.podbean.com/0ac0d253-4438-588f-b238-f4d49308b490Wed, 01 Jul 2020 20:42:34 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Scott McNealy regarding advice business leaders need to consider in the Covid-19 crisis. Scott was CEO of Sun Microsystems and has weathered many storms in his 20+ years at Sun and has some exce...<p>In this episode, Tim Glomb and Richard Jones chat with Scott McNealy regarding advice business leaders need to consider in the Covid-19 crisis. Scott was CEO of Sun Microsystems and has weathered many storms in his 20+ years at Sun and has some excellent perspective and advice for leaders in challenging times.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No2996117fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Scott McNealy regarding advice business leaders need to consider in the Covid-19 crisis. Scott was CEO of Sun Microsystems and has weathered many storms in his 20+ years at Sun and has some excellent perspective and advice for leaders in challenging times.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[Chris Muscutt on How the Right Tech Enables Shell]]>In this episode, Tim Glomb and Richard Jones chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology -- specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, but the challenge of finding the right solution. Chris also talks about the impressive feat of Shell getting their Grocery 2 go program up in running amid the chaos of COVID-19 in only two weeks and just how instrumental Cheetah Experiences was to that. Hear about Shell's best campaigns and tips for getting internal buy-in on the right tech and more in the latest episode.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/b9593aeecheetahdigital.podbean.com/7f57d958-d263-5a42-84bb-91e4449224b8Mon, 29 Jun 2020 23:51:17 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology -- specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, b...<p>In this episode, Tim Glomb and Richard Jones chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology -- specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, but the challenge of finding the right solution. Chris also talks about the impressive feat of Shell getting their Grocery 2 go program up in running amid the chaos of COVID-19 in only two weeks and just how instrumental Cheetah Experiences was to that. Hear about Shell's best campaigns and tips for getting internal buy-in on the right tech and more in the latest episode.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No1638116fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Chris Muscutt who leads Marketing Technology at Shell. Chris talks technology -- specifically how one of the biggest challenges in the oil & gas industry is not a lack of technology solutions, but the challenge of finding the right solution. Chris also talks about the impressive feat of Shell getting their Grocery 2 go program up in running amid the chaos of COVID-19 in only two weeks and just how instrumental Cheetah Experiences was to that. Hear about Shell's best campaigns and tips for getting internal buy-in on the right tech and more in the latest episode.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[Starhub CDO Adam Stewart on the Path to Radical Digital Transformation]]>In this episode, Tim Glomb and Richard Jones chat with Adam Stewart, the Chief Digital Officer of Starhub, a telecommunications company. Adam discusses his experience running the data strategy for businesses in multiple industries including banking, CFMG, pure play e-commerce, and now telecoms. Additionally, he shares his insights on data including how important it is to make it accessible and actionable.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/683c678bcheetahdigital.podbean.com/60e74124-82e4-5990-88b8-11c44a81c09fMon, 29 Jun 2020 23:25:51 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Adam Stewart, the Chief Digital Officer of Starhub, a telecommunications company. Adam discusses his experience running the data strategy for businesses in multiple industries including banking,...<p>In this episode, Tim Glomb and Richard Jones chat with Adam Stewart, the Chief Digital Officer of Starhub, a telecommunications company. Adam discusses his experience running the data strategy for businesses in multiple industries including banking, CFMG, pure play e-commerce, and now telecoms. Additionally, he shares his insights on data including how important it is to make it accessible and actionable.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>No1905115fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Adam Stewart, the Chief Digital Officer of Starhub, a telecommunications company. Adam discusses his experience running the data strategy for businesses in multiple industries including banking, CFMG, pure play e-commerce, and now telecoms. Additionally, he shares his insights on data including how important it is to make it accessible and actionable.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources </a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► https://www.linkedin.com/company/cheetahdigital</p>No<![CDATA[&pizza: Mission-Oriented, Data-Focused]]>In this episode, Tim Glomb and Richard Jones chat with Darien Bates, Head of Data & Customer Experience at &pizza about what &pizza is made up of — more than just cheese, crust, and sauce. They have a focus that goes beyond food. He also discusses how important their technology partners, including Cheetah Digital and Sparkfly, were in getting &pizza pivoted in just three days from a 60-65% walk-in customer base to a 100% digital customer base as they adapted to Coronavirus restrictions. They give away 1,000 pies a day across their 38 East Coast locations and they’ve seen almost 100,000 new user profiles during the first 60 days of their giveaway.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/445e332acheetahdigital.podbean.com/26d1ba41-0a56-5561-984e-c18338972439Wed, 03 Jun 2020 13:31:39 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Darien Bates, Head of Data & Customer Experience at &pizza about what &pizza is made up of — more than just cheese, crust, and sauce. They have a focus that goes beyond food. He also discusses h...<p>In this episode, Tim Glomb and Richard Jones chat with Darien Bates, Head of Data & Customer Experience at &pizza about what &pizza is made up of — more than just cheese, crust, and sauce. They have a focus that goes beyond food. He also discusses how important their technology partners, including Cheetah Digital and Sparkfly, were in getting &pizza pivoted in just three days from a 60-65% walk-in customer base to a 100% digital customer base as they adapted to Coronavirus restrictions. They give away 1,000 pies a day across their 38 East Coast locations and they’ve seen almost 100,000 new user profiles during the first 60 days of their giveaway.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No1590114fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Darien Bates, Head of Data & Customer Experience at &pizza about what &pizza is made up of — more than just cheese, crust, and sauce. They have a focus that goes beyond food. He also discusses how important their technology partners, including Cheetah Digital and Sparkfly, were in getting &pizza pivoted in just three days from a 60-65% walk-in customer base to a 100% digital customer base as they adapted to Coronavirus restrictions. They give away 1,000 pies a day across their 38 East Coast locations and they’ve seen almost 100,000 new user profiles during the first 60 days of their giveaway.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[CMO Dan Gertsacov on Scaling Marketing Across 7 Brands]]>In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/7fe92ea7cheetahdigital.podbean.com/3c8a2a3f-111d-5e18-a930-ac18afa724f3Fri, 29 May 2020 16:11:11 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carve...<p>In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No2153113fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p>No<![CDATA[Bloomin’ Brands' Investment in People and Food Has Made All the Difference]]>In this episode, Tim Glomb and Richard Jones chat with Michael Stutts, the Chief Customer Officer of Bloomin' Brands, home to such restaurants as Outback Steakhouse, Carraba's Italian Grill, Bonefish Grill, Aussie Steakhouse, and Fleming's Steakhouse. Michael talks to Tim and Richard about the new demographic they're seeing ordering takeout, how data around customers is shaping their messaging and loyalty, and what Michael's ultimate Bloomin' Brands dream meal would be -- it's mouthwatering.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

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Quick Cap - want the full episode text "Caps" to 64600 in the USA.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/b6e8dd1acheetahdigital.podbean.com/233f1ac1-7788-59b8-b593-f6e93542f50bTue, 19 May 2020 21:13:13 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Michael Stutts, the Chief Customer Officer of Bloomin' Brands, home to such restaurants as Outback Steakhouse, Carraba's Italian Grill, Bonefish Grill, Aussie Steakhouse, and Fleming's Steakhous...<p>In this episode, Tim Glomb and Richard Jones chat with Michael Stutts, the Chief Customer Officer of Bloomin' Brands, home to such restaurants as Outback Steakhouse, Carraba's Italian Grill, Bonefish Grill, Aussie Steakhouse, and Fleming's Steakhouse. Michael talks to Tim and Richard about the new demographic they're seeing ordering takeout, how data around customers is shaping their messaging and loyalty, and what Michael's ultimate Bloomin' Brands dream meal would be -- it's mouthwatering.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p> <p>Facebook ► <a href='https://www.facebook.com/CheetahDigital'>https://www.facebook.com/CheetahDigital</a></p> <p>Quick Cap - want the full episode text "Caps" to 64600 in the USA.</p>No1905112fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Michael Stutts, the Chief Customer Officer of Bloomin' Brands, home to such restaurants as Outback Steakhouse, Carraba's Italian Grill, Bonefish Grill, Aussie Steakhouse, and Fleming's Steakhouse. Michael talks to Tim and Richard about the new demographic they're seeing ordering takeout, how data around customers is shaping their messaging and loyalty, and what Michael's ultimate Bloomin' Brands dream meal would be -- it's mouthwatering.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p> <p>Facebook ► <a href='https://www.facebook.com/CheetahDigital'>https://www.facebook.com/CheetahDigital</a></p> <p>Quick Cap - want the full episode text "Caps" to 64600 in the USA.</p>No<![CDATA[Catherine Tabor Tackles the Gap Between In-Store and Online]]>In this episode, Tim Glomb and Richard Jones chat with Founder and CEO of Sparkfly Catherine Tabor about the platform she created to address a gap between in-store and online activity for brands, how loyalty is the key in tough times, and we discuss the innovative ways brands are pivoting during the pandemic.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/315839f0cheetahdigital.podbean.com/fabdfafc-4e03-5f18-99ae-0904e957c14aTue, 19 May 2020 21:12:52 GMTCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Founder and CEO of Sparkfly Catherine Tabor about the platform she created to address a gap between in-store and online activity for brands, how loyalty is the key in tough times, and we discuss...<p>In this episode, Tim Glomb and Richard Jones chat with Founder and CEO of Sparkfly Catherine Tabor about the platform she created to address a gap between in-store and online activity for brands, how loyalty is the key in tough times, and we discuss the innovative ways brands are pivoting during the pandemic.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital </a></p> <p>Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.</p>No1597111fullCheetah Digital <p>In this episode, Tim Glomb and Richard Jones chat with Founder and CEO of Sparkfly Catherine Tabor about the platform she created to address a gap between in-store and online activity for brands, how loyalty is the key in tough times, and we discuss the innovative ways brands are pivoting during the pandemic.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital </a></p> <p>Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.</p>No<![CDATA[Jon Siegal on Why Discount Programs ≠ Loyalty, Taking Friction Out of Loyalty & More]]>Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more. 

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LinkedIn ► https://www.linkedin.com/company/cheetahdigital

Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/d17208fecheetahdigital.podbean.com/a97c6926-fafa-50fa-859d-037b48a863adTue, 19 May 2020 21:11:18 GMTCheetah Digital <p>Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now ...<p>Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more. </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital </a></p> <p>Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.</p>No157419fullCheetah Digital <p>Tim and Richard welcome Jon Siegal, Cheetah Digital’s VP of Global Loyalty Sales and all-around loyalty expert to talk about loyalty through the lens of the current pandemic. What matters right now? Should loyalty programs take a backseat right now or are they more important than ever? Plus, how brands can reduce friction in transactions to encourage their loyalty program members to engage more. </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.cheetahdigital.com/resources'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital </a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital </a></p> <p>Facebook ► https://www.facebook.com/CheetahDigital Want the full episode text "Caps" to 64600 in the USA.</p>No<![CDATA[Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.]]>In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL

Twitter ► https://twitter.com/Cheetah_Digital

LinkedIn ► https://www.linkedin.com/company/cheetahdigital

Facebook ► https://www.facebook.com/CheetahDigital

Quick Cap - want the full episode text "Caps" to 64600 in the USA.

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/9b3b4daacheetahdigital.podbean.com/ed556e92-d2a1-5d22-82e6-48748a898098Tue, 14 Apr 2020 17:02:29 GMTCheetah Digital <p>In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and ...<p>In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p> <p>Facebook ► <a href='https://www.facebook.com/CheetahDigital'>https://www.facebook.com/CheetahDigital</a></p> <p>Quick Cap - want the full episode text "Caps" to 64600 in the USA.</p>No173518fullCheetah Digital <p>In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://twitter.com/Cheetah_Digital'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.linkedin.com/company/cheetahdigital'>https://www.linkedin.com/company/cheetahdigital</a></p> <p>Facebook ► <a href='https://www.facebook.com/CheetahDigital'>https://www.facebook.com/CheetahDigital</a></p> <p>Quick Cap - want the full episode text "Caps" to 64600 in the USA.</p>No<![CDATA[Thinking Caps | The Creative and Helpful Ways]]>The impact of the Coronavirus is being felt globally. Brands ranging from CPG and retail to food service and entertainment are responding to the crisis in creative, helpful, and essential ways for both consumers and their employees. We also cover connecting through SMS and the top 5 things that brands should NOT be doing right now lest they want to be remembered for all the wrong things.

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q...

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital

LinkedIn ► https://www.linkedin.com/company/chee...

Facebook ► https://www.facebook.com/CheetahDigital

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/429a5811cheetahdigital.podbean.com/bfea5bbd-5f8e-505f-90dd-a955f16d606fWed, 01 Apr 2020 16:03:37 GMTCheetah Digital <p>The impact of the Coronavirus is being felt globally. Brands ranging from CPG and retail to food service and entertainment are responding to the crisis in creative, helpful, and essential ways for both consumers and their employees. We also cover co...<p>The impact of the Coronavirus is being felt globally. Brands ranging from CPG and retail to food service and entertainment are responding to the crisis in creative, helpful, and essential ways for both consumers and their employees. We also cover connecting through SMS and the top 5 things that brands should NOT be doing right now lest they want to be remembered for all the wrong things.</p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.cheetahdigital.com&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.cheetahdigital.com</a>. </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Q...</a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheetahdigital&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.linkedin.com/company/chee...</a></p> <p>Facebook ► <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.facebook.com/CheetahDigital</a></p>No199817fullCheetah Digital <p>The impact of the Coronavirus is being felt globally. Brands ranging from CPG and retail to food service and entertainment are responding to the crisis in creative, helpful, and essential ways for both consumers and their employees. We also cover connecting through SMS and the top 5 things that brands should NOT be doing right now lest they want to be remembered for all the wrong things.</p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.cheetahdigital.com&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.cheetahdigital.com</a>. </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Q...</a></p> <p>CONNECT with CHEETAH DIGITAL Twitter ► <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheetahdigital&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.linkedin.com/company/chee...</a></p> <p>Facebook ► <a href='https://www.youtube.com/redirect?event=video_description&v=wm5Nh-WIoVY&q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&redir_token=mRLOz-_2ftIu6cEMxSatMEveFrN8MTU4NTg0MTA5NkAxNTg1NzU0Njk2'>https://www.facebook.com/CheetahDigital</a></p>No<![CDATA[Peter McCormick Chairman Cheetah Digital]]>Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is also Chairman at Cheetah Digital and shares some vision for helping brands understand their customer's total lifetime value.

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flana...

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q...

CONNECT with CHEETAH DIGITAL

Twitter ► https://twitter.com/Cheetah_Digital

LinkedIn ► https://www.linkedin.com/company/chee...

Facebook ► https://www.facebook.com/CheetahDigital

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/9706ea9dcheetahdigital.podbean.com/baf33299-0b34-50e6-97a5-b907fc521882Thu, 26 Mar 2020 16:22:46 GMTCheetah Digital <p>Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is ...<p>Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is also Chairman at Cheetah Digital and shares some vision for helping brands understand their customer's total lifetime value. </p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.cheetahdigital.com</a>. </p> <p>Tom Flanagan on LinkedIn: <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftom-flana&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.linkedin.com/in/tom-flana</a>...</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Q'>https://www.youtube.com/channel/UCu6Q</a>... </p> <p>CONNECT with CHEETAH DIGITAL </p> <p>Twitter ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchee&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.linkedin.com/company/chee</a>... </p> <p>Facebook ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.facebook.com/CheetahDigital</a></p>No218316fullCheetah Digital <p>Legendary email marketing pioneer, Peter McCormick, co-founded Exact Target which was acquired by Salesforce for $2.5B. He shares his favorite books every marketer needs to own along with other 'permission marketing' experience and advice. Peter is also Chairman at Cheetah Digital and shares some vision for helping brands understand their customer's total lifetime value. </p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.cheetahdigital.com</a>. </p> <p>Tom Flanagan on LinkedIn: <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftom-flana&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.linkedin.com/in/tom-flana</a>...</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Q'>https://www.youtube.com/channel/UCu6Q</a>... </p> <p>CONNECT with CHEETAH DIGITAL </p> <p>Twitter ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchee&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.linkedin.com/company/chee</a>... </p> <p>Facebook ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&redir_token=H4NAlnRPFFLSthjawj0lwqGsPhp8MTU4NTMyNjAyOEAxNTg1MjM5NjI4&event=video_description&v=nXCPN56Bj6Y'>https://www.facebook.com/CheetahDigital</a></p>No<![CDATA[Scott Cunningham Talks First Party, Publishers & Ad Fraud]]>Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities. 

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/b7eb0552cheetahdigital.podbean.com/4f9f073c-be78-5be5-9dd3-0cfd7f78a3d3Mon, 23 Mar 2020 19:03:33 GMTCheetah Digital <p>Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up th...<p>Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities. </p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>No290515fullCheetah Digital <p>Thinking Caps | Scott Cunningham was founder of the IAB Innovation Tech Lab, President of Media Group Interactive and currently a brand safety expert.  We discuss the death of the cookie and the real need for both publishers and brands to ramp up their zero- and first-party acquisition strategies. Learn how this can reduce ad fraud and ensure a more efficient marketing landscape while providing you with deep personalization capabilities. </p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>No<![CDATA[Sorrell's Hint's, IAB's cookie replacement, US privacy legislation introduced.]]>In this episode we breakdown an AdAge Q&A with Sir Martin Sorrell, question the IAB's cookie replacement theory and discus new US privacy legislation to create a 'federal referee'. Plus some suggestions for email and loyalty marketers.

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/06f63b17cheetahdigital.podbean.com/e237b906-0970-5f81-a3d9-aae069258848Thu, 19 Mar 2020 18:08:41 GMTCheetah Digital <p>In this episode we breakdown an AdAge Q&A with Sir Martin Sorrell, question the IAB's cookie replacement theory and discus new US privacy legislation to create a 'federal referee'. Plus some suggestions for email and loyalty marketers.</p> <p>Learn...<p>In this episode we breakdown an AdAge Q&A with Sir Martin Sorrell, question the IAB's cookie replacement theory and discus new US privacy legislation to create a 'federal referee'. Plus some suggestions for email and loyalty marketers.</p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>No169614fullCheetah Digital <p>In this episode we breakdown an AdAge Q&A with Sir Martin Sorrell, question the IAB's cookie replacement theory and discus new US privacy legislation to create a 'federal referee'. Plus some suggestions for email and loyalty marketers.</p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>No<![CDATA[Tom Flanagan 30 Year Brand Marketer]]>In this episode our guest is 30 year brand marketing vet Tom Flanagan. The former EVP Leo Burnett talks privacy and how this is nothing new. We discuss what brands and agencies are doing right now with the cookie dilemma and calls for a return to human connection. We also touch on some suggested events and ideas brands should be look at in 2020.

Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.

Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flanagan-b0802473/

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1

CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital

]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/a6130c2echeetahdigital.podbean.com/a228c37d-df79-58e8-9829-c10b6406d34cThu, 19 Mar 2020 16:29:13 GMTCheetah Digital <p>In this episode our guest is 30 year brand marketing vet Tom Flanagan. The former EVP Leo Burnett talks privacy and how this is nothing new. We discuss what brands and agencies are doing right now with the cookie dilemma and calls for a return to hu...<p>In this episode our guest is 30 year brand marketing vet Tom Flanagan. The former EVP Leo Burnett talks privacy and how this is nothing new. We discuss what brands and agencies are doing right now with the cookie dilemma and calls for a return to human connection. We also touch on some suggested events and ideas brands should be look at in 2020.</p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flanagan-b0802473/</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>No175913fullCheetah Digital <p>In this episode our guest is 30 year brand marketing vet Tom Flanagan. The former EVP Leo Burnett talks privacy and how this is nothing new. We discuss what brands and agencies are doing right now with the cookie dilemma and calls for a return to human connection. We also touch on some suggested events and ideas brands should be look at in 2020.</p> <p>Learn why many of the world’s best brands, including Neiman Marcus, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. https://www.cheetahdigital.com.</p> <p>Tom Flanagan on LinkedIn: https://www.linkedin.com/in/tom-flanagan-b0802473/</p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources</p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1</p> <p>CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital Facebook ► https://www.facebook.com/CheetahDigital</p>No<![CDATA[Former FBI Agent & Privacy Expert Jill Knesek]]>https://www.cheetahdigital.com/resources   SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Q...   CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/chee... Facebook ► https://www.facebook.com/CheetahDigital]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/fac9e71acheetahdigital.podbean.com/313a0df2-8bd2-5bf1-afd7-bacf8e315929Tue, 10 Mar 2020 20:59:41 GMTCheetah Digital Thinking Caps: Jill Knesek is a former FBI cybercrime agent that has taken down some of the biggest web and data hackers we've seen in the last few decades. In recent years she has been helping brands assess and protect their security vulnerabilities a...Thinking Caps: Jill Knesek is a former FBI cybercrime agent that has taken down some of the biggest web and data hackers we've seen in the last few decades. In recent years she has been helping brands assess and protect their security vulnerabilities around data. Jill also has advice for you in context to the current privacy legislation landscape and what you need to keep top of mind.   VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://www.cheetahdigital.com/resources</a>   SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Q...</a>   CONNECT with CHEETAH DIGITAL Twitter ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://twitter.com/Cheetah_Digital</a> LinkedIn ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheetahdigital&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://www.linkedin.com/company/chee...</a> Facebook ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://www.facebook.com/CheetahDigital</a>No201612fullCheetah Digital Thinking Caps: Jill Knesek is a former FBI cybercrime agent that has taken down some of the biggest web and data hackers we've seen in the last few decades. In recent years she has been helping brands assess and protect their security vulnerabilities around data. Jill also has advice for you in context to the current privacy legislation landscape and what you need to keep top of mind.   VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://www.cheetahdigital.com/resources</a>   SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Q...</a>   CONNECT with CHEETAH DIGITAL Twitter ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://twitter.com/Cheetah_Digital</a> LinkedIn ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheetahdigital&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://www.linkedin.com/company/chee...</a> Facebook ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&v=qekQhMR4aho&event=video_description&redir_token=pgU1QV3li6qQ84DVbJeOvyGlVV58MTU4MzkzODM3MEAxNTgzODUxOTcw'>https://www.facebook.com/CheetahDigital</a>No<![CDATA[Scott McNealy Talks Privacy, Loyalty & Legislation]]>Thinking Caps | Scott McNealy Talks Privacy, Loyalty & Legislation. In this episode Scot McNealy recounts his famous run in with Congress and his 'privacy is dead, get over it' remarks. He also shares advice for those currently in the CEO and CMO roles on how to get ahead of the third party cookie deprecation and why your own database is the path to working with walled gardens. Scott also reveals his top loyalty programs he actually uses and, of course, takes a few jabs at the government while sharing his thoughts on impending privacy legislation.

 

VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources

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]]>https://thinkingcaps.cheetahdigital.com/public/85/Thinking-Caps-e0c06436/d1f6fee2cheetahdigital.podbean.com/7ff4df56-1c0b-519b-836b-3266b7cad12cMon, 16 Mar 2020 17:53:46 GMTCheetah Digital <p>Thinking Caps | Scott McNealy Talks Privacy, Loyalty & Legislation. In this episode Scot McNealy recounts his famous run in with Congress and his 'privacy is dead, get over it' remarks. He also shares advice for those currently in the CEO and CMO ro...<p>Thinking Caps | Scott McNealy Talks Privacy, Loyalty & Legislation. In this episode Scot McNealy recounts his famous run in with Congress and his 'privacy is dead, get over it' remarks. He also shares advice for those currently in the CEO and CMO roles on how to get ahead of the third party cookie deprecation and why your own database is the path to working with walled gardens. Scott also reveals his top loyalty programs he actually uses and, of course, takes a few jabs at the government while sharing his thoughts on impending privacy legislation.</p> <p> </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Q...</a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheetahdigital&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://www.linkedin.com/company/chee...</a></p> <p>Facebook ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://www.facebook.com/CheetahDigital</a></p>No188811fullCheetah Digital <p>Thinking Caps | Scott McNealy Talks Privacy, Loyalty & Legislation. In this episode Scot McNealy recounts his famous run in with Congress and his 'privacy is dead, get over it' remarks. He also shares advice for those currently in the CEO and CMO roles on how to get ahead of the third party cookie deprecation and why your own database is the path to working with walled gardens. Scott also reveals his top loyalty programs he actually uses and, of course, takes a few jabs at the government while sharing his thoughts on impending privacy legislation.</p> <p> </p> <p>VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.cheetahdigital.com%2Fresources&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://www.cheetahdigital.com/resources</a></p> <p>SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href='https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1'>https://www.youtube.com/channel/UCu6Q...</a></p> <p>CONNECT with CHEETAH DIGITAL</p> <p>Twitter ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Ftwitter.com%2FCheetah_Digital&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://twitter.com/Cheetah_Digital</a></p> <p>LinkedIn ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcheetahdigital&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://www.linkedin.com/company/chee...</a></p> <p>Facebook ► <a href='https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.facebook.com%2FCheetahDigital&v=qekQhMR4aho&redir_token=nZ2vDiuLVP4P0LBjjWe7oOPVgTt8MTU4Mzk2OTc4OUAxNTgzODgzMzg5&event=video_description'>https://www.facebook.com/CheetahDigital</a></p>No